严筱湄 is an Internet "investment control" and a "game control"

From the Shang product network, I music network, to touch technology (fishing Tatsu people), Game Valley ("seven-man hegemony", "Huashan on the Sword", "the Door of Heroes", Tencent entered, and acting "seven-male hegemony"), all from her handwriting.

The success of fishing, naturally inseparable from China's largest Apple developer community Cocoachina Support, and Game Valley is engaged in online games and webgame research and development, operations, and early access to the field of Web game team. 2009, the Game Valley won the Qiming venture, think Wei Chong million dollar venture investment. November 2011, Tencent completed the game Valley overweight, the shareholding ratio of 62.5%, game Valley became Tencent's subsidiary.

It is reported that in this transaction, think-Wei venture to achieve a 3 times-fold return.

Why does 严筱湄 have a passion for games? This is no accident. Prior to entering the venture, she served as Motorola Business development director in Silicon Valley, Calif., and also worked in retail management consulting at the Bain company in Boston and the strategic Department of the Sears department store in Chicago, USA.

20052007, in Dragon Capital engaged in financial advisor related work to help early corporate finance. and to assist overseas private equity and hedge funds in China's new media internet Project Research, has a wealth of consumer goods retailing and mobile Internet work experience. 2008 officially entered the Disney's Si-Wei venture.

Disney brand

Because of 严筱 's background, she prefers to invest in the fields of business, gaming, E-commerce and mobile applications. Before joining Si Wei, 严筱湄 and Si Wei three partners already very familiar with, think everybody invests the idea to reach a consensus. At that time, Si-Wei is looking at the outdoor media and digital media related projects, and 严筱湄 in this area has a wealth of experience, this opportunity to join the think of the venture.

Si Wei was founded by Disney Independent, but the fund is fully independent and not just part of Disney. At this point, it is not Intel and Intel investing, but more like Lenovo Holdings and June Lian Capital.

At present, the Si Wei has "The Investment Asia Fund". The recent collection of "China two funds" will also attract the LP outside Disney to join. Focus on the internet and consumer-related areas.

As a Disney investment company, will be affected by the Disney culture. In response, 严筱湄 responded to the new media field more focused on the premise of mutual benefit, will introduce investment companies and Disney cooperation.

Wei investment Rhythm A smooth, annual project is not many, early project general investment between 20.01 billion U.S. dollars, to a,b round.

She believes that each fund has a certain direction at each time, for TMT investment is paying attention to Solomo mode, "All people use mobile phone internet, time is fragmented." In addition, the market is big enough and there are turning points, and these investments create opportunities. "There are many similar opportunities abroad now, but she believes the overseas business model needs to be analyzed in order to land in China," she said. At the same time, foreign investors are not necessarily aware of the pattern of fire in China.

As the United States dollar fund-oriented thinking, in the investment enterprises still want to be listed in foreign markets.

The World of page tour

With Disney's Venture partners, for game companies, should be a good choice.

2009, Si Wei and qiming venture investment game Valley, investment in this company mainly because of the team, the Game Valley CEO Zhang Fumao in Kingsoft before the VP, is very often a person selling the mind, and later joined Sina dedicated game channel. Several other co-founders are also the people who run games on the Sohu platform.

Game Valley The first game is a grand cooperation with the launch of the "Hero of the Door", the project runs very well, the team is also very good running-in. The first round of the investment game Valley is the financial crisis, when the financing environment becomes difficult, the two sides can reach cooperation is based on mutual trust.

Web game market emerging games, with the client, Game Valley was later acquired by Tencent, Wei withdrew and obtained a Super 3 times times return. In this respect, she said, Game Valley by Tencent acquisition is a good choice, found a greater development platform. While 严筱湄 is watching the game valley, her colleagues have invested more (YY), so the game is an important part of the investment field.

From the VC point of view, the Web game is done or very lucrative, but the page is not necessarily the capital market like the concept. From the current market conditions, game companies in the U.S. stock price is not very high, there is no individual page tour companies listed cases. In Chinese traditional online games also to the direction of web game development. Web game has a Netizen client game, at the other end is social and mobile games, web game folder in the middle. It is reported that "World War II" has begun to do on the ipad, the future of the Web game will shift.

The future of mobile games

Touch technology is a good project, 严筱湄 mentioned, saw a lot of mobile internet-related applications, found that most of them do not make money, only the game field is not the same, the success of fishing can fully explain this point.

The success of fishing depends on several factors. First of all, Chenhao, one of the founders of touch technology, has three entrepreneurial experiences, and another founder, Liu Guanqun, is a core member of Youku and the early tech team of the Oak game. Second, the Cocoachina platform, 2012 is the four anniversary of the establishment of the Cocoachina, has now gathered 130,000 registered users. Cocos2d-x as an open Source engine, you can see the whole engine thinking, after the use of this game, can have their own technology accumulation, at the same time, it is also a cross-platform technology engine, such a developer community is very popular.

When he started to touch, fishing talent is just on line, at that time 严筱湄 feel Cocoachina this platform is very good, and later also developed a "Warring States" page tour products, "The Meaning of God" and other stand-alone products, a game of success, the accumulation of user base, for later game development laid a foundation. "The brand effect and popularity of the fish is quite large, but the feature of the app game is to update quickly, and the developer plays a vital role in it, Cocoachina as the app developer community focused on the developer, became the publishing platform, also avoids the duplication of the game, Solves the problem of game sustainable development. ”

Cocoachina and Apps, Android, 91 helper channels are still different, the developer community threshold is higher, not on the app Store to brush the machine on the line. Now many games are mainly the purchase of virtual goods, the App Store is a global thing, fishing for people's gold coins, in the willing to pay the country more money. And the martial arts class web game, in the Oriental culture place more popular.

Client game is "heavy player" to play things, mobile internet has a suitable game for different people, you can play fishing talent, Angry Birds, plants vs zombies even Fruit Ninja. "A successful game company should be like a movie theater, constantly have new movies to show you, if users can continue to play new games on your platform, the distribution company is a successful company." ”

Mobile games are lighter than PC client games, and mobile games are more finely differentiated. and mobile games and PC than interactive, it is because the mobile phone game is a stand-alone game, so anytime can play, for anyone to play, this will certainly become a trend.

Luxury electric dealers have room

2010, Si Wei United morning Hing investment still goods million dollars B round, morning Hing Venture is also its a-round investors.

Shang Network is a company engaged in credit card-related business outsourcing companies, want to transform to do luxury goods, 严筱湄 investment goods, mainly in view of the Chinese consumer luxury long-term growth, she is very optimistic about this market. At the same time, the team is to do the electrical business, and the bank has a deep cooperation, to the bank customers to carry out targeted publicity, the system is relatively stable.

严筱湄 Frankly, really look at this site day by day, remember the beginning of the time, CEO Zhoshi will call, "We today's list of 50, 100." "So much more later.

However, last year, the electrical business experienced layoffs, closures, the pace of development too fast. First, the cost of advertising media has soared. Second, Rob people pay a high salary. These two points caused the entire industry operating costs are not controlled. From the overall situation last year, the only products will be cold in the United States, including walking Show Network, jiapin network frequency to see many newspapers, however, she believes that this is a rational shuffle process, luxury electricity dealers, with the Chinese middle class consumption upgrade, there is room for development.

First, still goods network current customer unit price is higher than General Electric quotient,, second, the selection of different products, both the other sites optimistic about the futures, discount goods, there are some directly authorized overseas products, the United States, French designer brand in the new season, for example, even if the Carver has sold, you can get first hand, and the price and type of goods, Especially for the second-tier city consumers, is quite competitive.

China's electricity industry pattern look, Taobao station part of the Beijing-east accounted for a part of the sale of standard products profit space is very small. And the product customers buy products are non-standard products, and the choice of goods and services have a relationship, so as to make a difference.

Investment team look at 2.

The game Valley of the investment and 56 has exited. Today, 严筱湄 is also a director of several companies, and every 23 weeks she communicates with the company's founding team.

Looking at the companies she invests in, it's not hard to see that in the area of internet investment, 严筱 Mae is more interested in teams and models. In terms of teamwork, she believes that having an industry background is certainly better than an entrepreneur with no relevant work experience. Entrepreneurship is also a very difficult thing, can persuade colleagues around to come out to start a business, can let the old boss to you to do angel investment, can continue to attract talent to strengthen team building, such people are emotional quotient is very high people.

On the other hand, she takes the American photo-sharing service Instagram for example. It is reported that Instagram founder pays special attention to the artistic sense of picture, often watch art exhibition. So the product vision, design concepts are very important. The United States is a rational market, in such a market products are popular with users, it must be extraordinary. After being acquired by Facebook, it fills the gap in Facebook's lack of photo tools for Android phones. Some of China's applications are also being imitated, but in 严筱湄 's view, the most important thing is to be realistic, in line with current Chinese user habits, rather than blindly imitating overseas markets.

Speaking of this year's investment and financing environment, 严筱湄 that this year's market investors are more cautious. But it has little impact on the Us Wei, a steady-paced fund.