". Mobile" domain name open registration, Nikon first completed registration

This month, 1st ". Mobile" domain name open registration, world-renowned brand Nikon Company by virtue of International trademark card completed on the "Nikon. Mobile" domain name registration. At the same time, "millet." Mobile phone "," "Jing Dong. Mobile phone" Even "Taobao, mobile phone" and other well-known brands have been submitted by non-brand holders of registration applications, a number of big-name enterprises mobile applications unified entrance, in the near future will become the hands of others, these brand enterprises, how to feel? This shows that Nikon and other major international brands know the value of mobile Internet brand assets, in the protection of the sense of a far away in the forefront of the industry.
&NBSP
According to the introduction, Nikon is the first to complete the registration of mobile domain name, not only related to the mobile Internet brand Protection, but also related to Nikon future mobile marketing chess game. In recent years, Nikon in the field of mobile marketing more frequent, not only pioneered the official microblogging, micro-letter public number, but also vigorously expand a number of mobile applications, such as app, IKON IMAGE space, for its expansion of mobile end brand influence played an important role.
 
Looking at the Nikon Sina Weibo account will find that its microblog has been published nearly million, with fans of 1.19 million, while the micro-credit public number has launched up to 53 cumulative hundreds of subscription information. Through these mobile platforms, Nikon frequently interacts with fans and continually updates activity information, not only consolidating the old customer base, but also wooing many new mobile users.
 
Mobile internet experts believe that Nikon, whether on the Internet or mobile Internet, is considered to be an excellent enterprise with great awareness of internet trends in place. The first to register their own "Nikon. Mobile phone" Also just confirms this, successful for the enterprise to create a mobile application "unified entrance."
&NBSP
In the mobile Internet, every mobile application or platform developed by the Enterprise undertakes the advertising function of marketing promotion, which also plays a role in maintaining the stickiness of the vermicelli and the brand. But this strategy is not perfect, especially not to meet the future mobile Internet development of mobile applications "unity" requirements.
&NBSP
It is understood that with the diversified development of mobile internet, enterprises need to open up more and more channels platform, in addition to the official micro and public number, enterprise app, Baidu Direct number, micro-community and other mobile applications continue to attract enterprises to open, but also brought the difficulty of promoting the problem. Whenever the mobile phone users want to pay attention to enterprise official micro, public number, and download app, visit the official website, all need one by one scan corresponding to a number of different two-dimensional code, scanning process is very cumbersome, such as Nikon and other major brands open mobile applications are very many, such problems especially prominent.
 
and ". Mobile" includes the "micro-portal" service by default, providing a way to solve this problem. For example, "Nikon. Mobile", in addition to the function of the domain name itself, can also be set up in the background mobile application launch Portal, the Nikon official micro, Nikon public number, Nikon official website, Nikon app and all Nikon-related mobile application services "Unified" on the "mobile" page, the promotion as long as the user input "Nikon. The
 
Nikon. Mobile phone has changed the "chaos" pattern of a variety of mobile applications, making it truly into "formal warfare" and using "unified entrance" to realize the unified promotion of mobile applications.
 
In addition, the Chinese logo for the "Nikon. Mobile phone" also facilitates the user's input experience. Photography enthusiasts are some middle-aged and old consumers, in the face of even young people to enter all feel cumbersome English domain name, very inconvenient. Chinese as a consumer's mother tongue, will greatly enhance the convenience of the operation experience, so that every mobile phone users can be the fastest and easiest access to the ". Mobile" page, but also easy to remember, identify and two times spread.
&NBSP
In the future, Nikon can use the advertising channels to focus on the "Nikon. Mobile phone", in order to promote and enhance the user experience in a unified way to consolidate the influence of the Nikon mobile end, so that its foothold in the mobile internet.
&NBSP
Experts say that Nikon is so aggressively registering its own "Nikon. Mobile" mobile domain name, which has a strong warning effect in the industry, which makes many companies that ignore mobile domain names and mobile brand assets see its importance. At the same time, Nikon as a leading brand of international digital enterprises, this will also drive the digital industry chain more enterprises to join the ranks of mobile domain name, thereby promoting the application of the "unified entrance" of the wide spread of the enterprise.