". Mobile phone" more than half of the beach, good to register moon cakes domain name

Recently, with the ". Mobile" more than half the beach, constantly have well-known brands and hot words of the mobile domain name is registered. Among them, the good to successfully register the "moon Cakes. Mobile" domain name, has caused many people in the industry to discuss. Industry insiders said, "Good to register the" moon cakes. Mobile phone, or to see the domain name in the future mobile marketing value, in addition to reflect the benefits to its moon cakes products, but also reflects the current enterprise for mobile applications ' unified entrance ' recognition. The

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It is understood that as a well-known food enterprises, good to the form of chain stores, has been in the national large and medium-sized cities have opened hundreds of chain stores, its cakes, bread, West Point, the midpoint, moon cakes and other sales have been leading the domestic market, which is the consumer's mind in the forefront of food In recent years, with the extension of the Mid-Autumn Festival, the public more attention to the Mid-Autumn festival, good profit also to its moon cakes products placed great expectations.
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Data shows that China's mooncake market 10% of the brand enterprises occupy more than 70% of the market share. Judging from the market experience, the status of well-known enterprises will be more prominent, brand concentration is more obvious. The future who can keep pace with the integration of market competition, who will have the opportunity to win the final.
 
In the fierce competition in the mooncake market, various brands have opened E-commerce, Network Group purchase, official micro-letter, official micro-blog channels, are trying to use the power of network marketing to build top brands. In addition to these benefits, but also seized the mobile phone domain name landing period of registration opportunities, successfully completed on the "moon Cakes. Mobile" registration, enough to see the mobile Internet development trend of accurate judgment, and make its mobile marketing more "powerful".
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The trend of mobile Internet is becoming more and more clear, mobile phone is not only a communication channel, the future will also become a sales channel. How to integrate and unify mobile application resources in mobile phone to cooperate with marketing is a problem that enterprises must think about. Today, many companies are looking at the '. Mobile phone ' will be the company's official microblogging, micro-letter, app and other mobile applications to unify the advantages of a number of their own mobile phone domain name. This is a mobile marketing model innovation, but also a mobile phone user experience, an upgrade, "a mobile marketing expert comments."
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According to the introduction, the reason "mobile phone" is able to integrate all mobile applications together because of its tacit view of the enterprise to provide micro-access services. The service as a mobile application of the unified entrance, can be its app, electricity, Micro bo, micro-letter, direct number and other mobile applications, unified in the "Moon Cakes. Mobile" page. Consumers do not need to scan the enterprise's n multiple two-dimensional code, as long as by typing "so-and-so. Mobile" can easily find an enterprise's full range of mobile applications services. The enterprise also does not need to each platform to carry on the individual promotion propaganda, as long as the handset domain name does the promotion may save the massive propaganda expense.
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The use of "moon cakes. Mobile phone", good to complete a one-stop mobile marketing work, both for the enterprise to save costs and provide users with a convenient operation experience, which subverts the ". com", ". CN" Single value.
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The current ". Mobile" domain name registration has entered the beach. In the landing period of relatively relaxed registration conditions, whether the enterprise or natural persons can apply for registration of mobile domain name. Due to the first-come-first-served registration rules, a lot of knowledgeName brand domain name is also repeated occurrence of the event.
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Experts warned: as a scarce resource, enterprises should take the initiative to pay attention to the protection of mobile domain name. Mobile domain name, not only enterprises in the mobile Internet on the number of signs, the mobile application behind the unified import value, will be with the development of mobile Internet gradually highlighted. Once lost the mobile domain name, not only will let the enterprise lose the excellent mobile marketing promotion position ". Mobile phone" more than half of the beach, good to register the moon cake domain name