--Nanjing to create the national e-commerce demonstration City

Central city status is obvious. Nanjing is the provincial capital of Jiangsu Province, is the province's political, economic, cultural, science and education and Information Center, is covering 34 million people, 55,000 square kilometers of the "Nanjing metropolitan area" Core city, is the Yangtze River delta to the Midwest conductive radiation of the important gateway City; The important platform of information flow, is a historical and cultural city, facing the world window, the vast number of Chinese and foreign guests of tourism, business destinations.

Science and education and human resources are abundant. Nanjing is the national important science and Education Cultural Center, is the Chinese software city. The city has 53 colleges and universities, more than 600 provincial-level scientific research institutions, more than 700,000 scientific research personnel, 79 academicians, the total number of 1.62 million people in the city, the proportion of million students in the country ranked among the top.

Traffic, hub position outstanding. Nanjing is a comprehensive transportation hub in east China, and is building a city of shipping (empty) and integrated hub. Nanjing railway station, Nanjing Port, Lukou International Airport Phase II project, such as the construction of national integrated transport hub, is further expanding the Nanjing logistics, trade and other industries of the radiation radius. Nanjing is one of the five regional hub and the national Internet Eight nodes, the Internet export bandwidth over 540G, broadband Internet access to the number of users 1.5 million, 3G wireless network to achieve the city coverage, the number of mobile phone has exceeded 9.3 million households.

Modern service industry accelerates development. Nanjing first formed the "321" industry pattern in Jiangsu province. The construction of China's software city has made the software service industry leap Forward, and the software industry ranks first and third in the whole province, and the service outsourcing is ranked first in the country. Nanjing trade Circulation industry developed, retail sales of consumer goods in the country ranked tenth in the city, Commerce and Trade department stores and the rapid development of the chain, Suning appliances (002024, shares bar), Su-fruit supermarkets, five-star electrical appliances, such as three-cell enterprises ranked national chain 20 strong, business enterprise network has been covered to the surrounding cities and

The development environment is continuously optimized. Nanjing is the only city which integrates the comprehensive reform of national science and technology system, the pilot of national innovative city and the comprehensive reform of national service industry. Nanjing Municipal Party Committee 12 session 22 Plenary put forward the first step out of a Nanjing characteristics of the "innovation-driven, endogenous growth, green development" the road of modernization, made the "on the focus on" four first ", the implementation of innovative driving strategy, to build China's talent and scientific and technological innovation City decision, from strengthening guidance, increase support, Accelerate the cultivation and other aspects to support innovative entrepreneurship, in order to promote modern services and E-commerce development provides a strong guarantee.

B, leading enterprises to lead the agglomeration effect enhanced

The rapid emergence of electric business enterprises, the development potential is enormous. After recent years of development, Nanjing, a group of key E-commerce enterprises have begun to take shape, the pace of development has multiplied, in the country's top ranks in the industry. Focus Technology (002315, shares bar), Suning easy to buy, grand three cell, enjoy shopping four enterprises have become the first batch of commerce business model enterprises. New and force, King, Wei Gang Dairy, Jiangsu CA Trading Post Selected E-commerce demonstration Enterprises in Jiangsu Province. A group of traditional trade and business enterprises have put the development of e-commerce in an important position, accelerate development, such as Yurun Group, central shopping malls, Su-fruit supermarkets.

The operation mode is various, the professional characteristic gradually appears. The development of e-commerce in Nanjing presents diversified and specialized features. Specialized in a certain category, industry, industry, network service providers have been emerging, and achieved good results. Focus Technology China Manufacturing network has become the global buyers and Chinese suppliers of the most well-known one of the business-to-business Web site; The cattle network ranks among the top three in the national similar websites; Nanjing new and force-built young People's shopping center-the goods, is built on the community website and the media magazine based on a new culture (300336, shares bar) Extended product E-commerce platform; At the beginning of the establishment of king, "e-commerce + store + catalog" multi-channel retailing and service strategy was established. In addition, and professional wholesale market with the combination of network trading platform gradually formed scale, such as Nanjing Asia-Pacific Chemical Trading Network, easy steel online, agricultural and sideline products logistics center.

The park carrier is rich, the agglomeration effect enhances unceasingly. Nanjing is focusing on building software and emerging industries, relying on numerous software parks, science and Technology parks, Nanjing E-commerce Enterprises quickly gathered, has a national E-commerce demonstration base (Jianye District) and a provincial-level E-commerce demonstration base (Xuanwu District). Jianye District to Jiangdong Shang, the new Town science and Technology Park as the carrier, gathered the easy steel online, the fairy pocket, fresh and force and other enterprises, Xuanwu District to Xu Base, the Pearl River Road as the carrier gathered suning easy to buy, cattle nets, Jiangsu, childcare nets, Ofei network and other well-known enterprises. In addition, the wisdom of the Open business district, the central door E-commerce platform are actively building, forming a good trend of agglomeration development.

The speed of talent cultivation accelerates and the demand of enterprise grows exponentially. Nanjing uses science and technology, education, talent advantages, and actively build three major E-commerce training platform. Nanjing University, Southeast University, Nanjing University of Finance and Economics, Jiangsu Institute of Economic and Trade and other colleges and universities have established E-commerce professional. Focus Business School, Suning University, Tyco Group, Ocheng talent, Jiangsu Wan and other electric enterprises have built staff training platform for in-service staff retraining, improve the actual work ability and employment rate. At present, Nanjing City every year can train and train E-commerce talent 8000~10000 name.

2011, Nanjing E-commerce turnover reached 310 billion yuan, online shopping turnover of 16 billion yuan. By 2015, Nanjing E-commerce volume will reach 800 billion yuan, online shopping sales of more than 120 billion yuan, more than 80% enterprises in the city to carry out E-commerce, more than 70% SMEs regularly apply third-party E-commerce platform; 30 billion E-commerce enterprises to build 3 infrastructure, complete supporting facilities, innovative ability, the number of enterprises gathered more than 20, the annual turnover of more than 100 billion yuan E-commerce industrial park, training and training of various types of practical e-commerce professionals 50,000.

C, six key projects to help Nanjing E-commerce Take-off

1. Popularization and application of engineering

Through the vitalize, promote the application of the key areas such as purchasing, sales, electronic payment, online settlement and so on, cultivate the e-business enterprises to be bigger and stronger, and improve the application level of e-commerce in whole society. To promote the application of electronic commerce in manufacturing, trade and commerce, and strengthen E-commerce services.

2. Logistics System Engineering

The integration of logistics resources, enhance the logistics information public service capacity, promote the regional logistics hub construction, promote the service standardization of E-commerce Logistics, process visualization, service-oriented, effectively reduce the load no-load rate. Build a public logistics service platform, grasp the major logistics project construction, the implementation of credible logistics services.

3. Platform construction Project

The organization carries out the construction of credit collection system, carries out the record and publicity of e-commerce operators, applies the new generation of information technology to provide management and service to the E-commerce participants, regulates the transaction behavior of e-commerce operators, and advances online payment. Build enterprise Credit Service platform, Network Management Service platform, online payment platform, etc.

4. Technical Innovation Project

Guide enterprises to establish and improve the enterprise Technology Center, closely combined with enterprise, industry characteristics and application needs, strengthen the integration of mode innovation, management innovation and technological innovation. Encourage key technology research and development, construction of science and Technology Entrepreneurial Park, and actively implement the upgrading project.

5. Talent Upgrading Project

Give full play to the advantages of Nanjing science and education talents, the implementation of scientific and Technological entrepreneurship "321 plan" to increase the introduction and cultivation of talent, effective integration of university and social resources, professional education platform, vocational training platform, the introduction of talent platform, for the region and even in the country to provide e-commerce development of all kinds

6. Policy Support Project

First try, actively innovate, strive for breakthroughs, create a good environment for the development of E-commerce, the first to establish E-commerce credit system, statistical system, tax collection and management methods, for the formation of national level of relevant institutional mechanisms, policy measures, etc. to provide practical experience. At the same time, to increase policy support efforts, the city's financial annual arrangements for special funds for E-commerce demonstration city creation and development work.

This edition of the content by the reporter Rozi Health editing