". Trademark" Officially open registration, China-WAN network positive response

Domain Name City (domain.cn) January 16 News, January 8, 2015 Chinese International top-level domain name ". Trademark" Officially open registration, China million Network (www.zw.cn) as the Internet Domain name Management Agency ICANN's top registrars (also known as Internet name and digital address distribution Agency) , the first time to make a positive response. ". Trademark" domain name will work together in the network (www.zw.cn) to build "name. Trademark" Platform for the vast number of users at home and abroad to provide registration services.

China-million network (www.zw.cn) as an ICANN certified top registrar, the positive push. Trademark "domain name is adhering to the network to do the leading Internet service provider mission, intentions to serve the vast number of users." ". Trademark" is approved by the Internet Domain name Management Agency ICANN approved the international top-level domain name, is committed to promoting global trade mark holders through the registration of ". Trademark" domain name, to protect their own online intellectual property rights, the net under the brand transplant to the online application. Through registration and the net under the same trademark or related to the text, letters, digital words, so that the network can extend the trademark online, registration and protection, as if in the Internet address resources for the trademark on the word R.

As we all know, trademarks in accordance with national and regional management, at the same time according to industry classification, the global emergence of the name of the same name is very many trademarks, not unique, very easy to confuse. The ". Trademark" domain name is the only top-level domain name that represents the trademark identity in the top hundreds of domain of the current global provider of registration services. It will be the brand logo and the domain name of the Internet access to the identity of the combination, while highlighting the domain name rights and trademark rights, is a unique global enterprise brand trademark domain name, once registered globally. Because of the uniqueness of domain name, people can apply for 45 kinds of trademarks, but can not apply for 45 of the same domain name, which also makes the domain name become a non-renewable scarce resources, so, ". Trademark" Domain name registration using the principle of first note first, after the successful registration, Besides the exclusive right to use the trademark for Internet addressing on the global Internet, it also occupies the commanding heights of the brand's online propaganda. Enterprises can also bind the ". Trademark" Domain name and the original English domain name on the same Web site, so that some know the brand name, and do not know the English domain name user access is more convenient. In this top-level domain, phishing, domain name abuse, trademark infringement, and other acts of infringement costs greatly increased, and even if the infringement, because the real-name, so that the infringer can not escape, conducive to the enterprise to carry out rights behavior. This actually makes each ". Trademark" domain name at the same time become a trusted domain name in the hearts of netizens, so that trademarks and brand holders have a match with the identity of the domain name, rest assured on the Internet to carry out business. Therefore, the ". Trademark" domain name has the high credit, the information is credible, the consumer visits is assured, the promotion effect is good, can grasp the opportunity of the emerging market, expands the brand the popularity and the customer base, guarantees the promotion the long-term and the durative characteristic.

Competition in the world is the competition of intellectual property, the competition of the business is the competition of the brand, the important element of the brand is the trademark, ". Trademark" the domain name will unite the top-tier registrar in the domestic Network (www.zw.cn) to build top-level domain name platform, in the international Domain name Market white-hot competition, it can achieve the international status, Let's look forward to the proof of the market together.