0 analysis of the successful virus marketing in Inception

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

In the "Avatar" after the aggressively, and ushered in a wave of "stolen Dream" tide, the film after the release of the domestic audience of the hot hold and discussion, with the effect of Word-of-mouth transmission, the film in the first week of September 1 after the introduction of nearly billion to achieve the box office. and "Inception space" has also been soaring to Baidu's top three popular search list. Looking at the pirate space in the domestic propaganda offensive and not as "Avatar" as strong, why can be in a short time to achieve such a high box office results? According to reports, the main benefit from Nolan Marketing team of viral marketing, and said in 2008, "The Dark Knight", Christopher · Nolan has launched viral marketing.

1. Rapid Viral Marketing

I remember the initial inception of the space into the domestic after my first reflection is a new game, but there is no game to do the marketing techniques, let me a curious heart. However, in the domestic introduction of a week after the "inception of the space" but the rapid spread of theft of every corner of the network, including window flick of the news, the major forums and so on are filled with the words of the inception of the space, quickly became a hot topic of people.

2, the film and the network crowd match

In the Internet, young people occupy the vast majority, and according to reports, young people watch TV less, and the dream of the space science fiction series, wandering in the dream and the reality of the ideological theme is more in line with the taste of young people, and the relevant elements of the inception of the space is not all revealing the science fiction information, and in the dissemination process is a kind of " Still hold pipa half cover face ", increase people's curiosity, so the element that steals a dream space is like this virus expands rapidly.

3, the full use of various tools to achieve interaction, voluntary

"Dream space" of the mysterious color so that netizens unconsciously, spontaneous become the transmission of information, and make full use of micro-bo, SNS and so on the rapid release of information, sharing, reprint functions, such as "element" level several times the growth.

In the film industry, there are countless examples of successful viral marketing, for example, "Transformers" "Wei" "Yeh asked 2" "Toy Story 3" "Ninth District" ... etc. are successful through the use of viral marketing, these successful examples have become the film festival marketers continue to learn from the example, At the same time also become the entire internet marketing industry is worth learning and learn from.

Article by 0 Network brand planning http://www.shlingji.com, in A5 First, reprint, please keep the original author!