0 o'clock Bad business: What is the difference between the Internet playing?

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Article | fanghao

In the week of last month, two entrepreneurs on the "entrepreneurial State" "30 years of age under the entrepreneurial upstart," the entrepreneur led the company landed on Wall Street, respectively, the founder and CEO of Udunder, Poly-Mei excellent product founder and CEO Chen Au. The former was born in 1981 and was founded in 2006, and the latter was born in 1983 and was founded in 2010.

On the surface, the two are not an era of entrepreneurs, but considering Chen Au 2005 on the creation of an online gaming platform Garena, Poly-Mei excellent products is actually Chen Au's second venture. So, to a certain extent, both belong to the "entrepreneurial old gun."

They are also after the rice net Wang Haibing, Auto Lee thought, and two led the internet company to the U.S. listing of the entrepreneurs. Two years ago, some people said that Chinese internet entrepreneurs are "lost generation", it is difficult to do forums, whenever. Now look, not lost, but the time has not come.

Recently participated in a few IDG held the campus entrepreneurship contest to preach, facing the group are basically in the school, the invitation of the entrepreneur Representative is also the majority. When a new sharp video site of the prospective entrepreneurs appear in a prestigious school of the lecture, its popularity is no less than the fans in the eyes of Jay Chou.

Recently, I've been talking to some friends, and I'm often asked: How much chance do you have, especially in the Internet. This question is just like a few years ago, and there is no opportunity to discuss the same, not very meaningful.

Why? There is one thing many predecessors do not have: they first at the beginning of the entrepreneur, to achieve their own and the user in the product communication level of the zero difference.

What do you mean by zero?

First look at the time when QQ launched: Whenever Ma Teng-oriented core users in fact, forums intellectuals, the social elite mainly, and then slowly to whenever, the group infiltration; before and after 2005, Li, Udunder and other entrepreneurial time, the initial core user is whenever, and can afford the car, It's just a matter of the last few years that you can afford to travel abroad.

But the biggest difference between the starting environment and the previous two generations is that they were born in the mobile internet age, and their core users, and their peers, are the same. Therefore, they start their own "seed users", the first is "our own", is the so-called 0 time difference business.

One might say, is intergenerational feeling really that important? If you say that generation (especially 85 ago) and most of the whenever does not have much of a substantial difference, that is really a different "species." To be aware, from 1975 to 1985 this stage of the Chinese born, their parents have basically experienced China's most "hard" period of time, or lost valuable education opportunities of the so-called city youth, or in the countryside live Chinono life of the bitter child. That is to say, the parents of this generation have not laid too good a material foundation for their children. For most people, it's useless to spell a father.

But they are not the same: most of their parents are forums even after 70, from the teenage years to catch up with the reform and opening-up of the spring, is basically China's past 30 growth dividend of the biggest beneficiaries, so they have the conditions for 90 children to create a more free and easy growth environment.

In a way, China's third-generation is closer to the American one, that is, Zuckerberg: Parents are social middle class, and food and clothing, children can be relatively regardless of cost to carry out the ideal trial and error. The father of the United States is the history of the famous "Baby boomer generation", is the direct beneficiary of the post-war dividend, and China's parents, is the reform and opening-up 30 years of direct beneficiaries.

If Li, Chen Au, and Udunder are "special cases" from the beginning, then, in the next ten years, China's future will be a group rather than a case in the eyes of people, of course, their way of success will be greatly different from predecessors. More than 75-85 of this generation of entrepreneurs, the more interest and the relatively loose chance of trial and error, the creative monetization pressure is far less than 75-85 entrepreneurs.