0 stores to teach you how to open a shop

2010 is a very important year for E-commerce development, China's E-commerce market turnover will be over 4 trillion, this year, the data of Chinese netizens may be more than 450 million. A new pattern of consumption is taking shape. Online shopping, group buying mold more and more, Taobao, Alibaba, Beijing-east, such as a large number of e-commerce sites into our vision. The development of E-commerce is like springing up every Bo development, many traditional enterprises or individuals also want to promote their products through the network sales, but due to the network is not high awareness, so stop. I combine some of my experience to share with you some of the ways and means to open an online shop. There are three main ways.

One, Taobao mode (mall shop)

Suitable for groups: individuals or small and medium-sized enterprises

Taobao can be compared to a shopping mall, and Taobao above the shop, can be regarded as a businessman, because Taobao this shopping mall popularity is very flourishing, so Taobao shop business is also good. Taobao's businesses are mostly small businesses or individuals. Taobao is the first choice for many individuals to open a business.

Advantage: Because Taobao Mall visit is very large, open shop model is more mature, plus a more mature promotion system. If there is a better source, and then choose Taobao Open Shop plus some pay promotion, sales should be relatively good.

Disadvantage: Just like the TV drama, The Wind and the clouds. It is because of the popularity of Taobao, so open shop in the above merchants are also very many, the same industry such as "mobile phone" may have tens of thousands of or even hundreds of thousands of of businesses, if your products have no competitive power. Or do not promote, may be consumers in Taobao to see you the shadow of the opportunity are not, so choose Taobao Open Shop ask yourself, my products in the fierce competition in the competition?

Second, Jing Dong mode (Independent shop)

Suitable for groups: large and medium enterprises

Jing Dong model can simply understand to build a shopping mall for themselves, the goods sold inside are their own. It and Taobao difference in, Taobao mall inside there are very many merchants, selling different products, and the Jingdong model, is to build a mall, sell some of their own advantages of goods.

Advantages: Jing-dong mode, compared to Taobao, competition for small very, can and all regions of the supplier cooperation, can achieve zero inventory, save costs, as long as through the promotion of the establishment of a certain brand awareness, product sales should be good. Many enterprises do business to do production through the establishment of the consumer mall, directly and consumers to establish the key to reduce intermediary channels, reduce consumer purchase costs, increase the viability of enterprise profitability.

Disadvantage: Suitable for large and medium enterprises with strong capital, need a lot of offline business operation and suppliers around the cooperation, mall upfront promotion cost is higher. Like Jingdong, TV, bus media are advertising. This cost is not borne by every enterprise.

Precautions:

1. Mall platform Selection: I personally recommend the domestic well-known platform, "create the business of the system" www.bg68.com, the reason is, support two development and good extensibility, when the mall model to a certain scale, want to expand its related functions, upgrade related services is very convenient, the system does not have any bottlenecks. Free Mall system can also choose, but all according to their own actual situation.

2. Sourcing choice: Online shopping is the price and quality, you can go with some manufacturers direct cooperation, but also the regional level larger wholesalers to cooperate, let them become your supplier. No matter how to choose, the key is good quality, low price.

3. Logistics distribution: Do not consider the logistics of the online shop, like selling products, regardless of after-sales service after the same! A good logistics system can greatly improve your market competitiveness, and brand awareness.

Third, distribution mode (chain)

The essence of the Internet is to integrate the dispersed market into a whole. and the essence of distribution is to divide the whole market into a piece, the Internet is a region of the media, it is because of the collapse of the region, the achievement of the Internet, and network distribution sense of the emergence of the internet and the nature of a certain conflict. For example, a mobile phone price of 500 yuan is sold through this distribution platform. B can cross this platform distribution price is also 500, because more and more distributors to join, each distributor will be less market share, there are many distribution platform itself products have no competitive advantage also called people to join, collect related fees, This is not the obvious lie, you collect your money, you also help him sell products, so I personally not very optimistic about the distribution system.

Conclusion: Due to limited space, only give a general idea, I hope you in the actual operation of groping. In the network sales of products in addition to good quality and price, but also the need for long-term effective promotion, both complementary and indispensable. Writing is not moving enough to hope you have a lot of understanding!

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