014 years of business turnover in the United States through mobile phones and tablets will be expected to reach 114 billion dollars

Source: Internet
Author: User
Keywords Electrical quotient Forrester mobile
Tags business market market research mobile mobile phones phones research research firm

Absrtact: May 12--The latest report by Forrester, a market research firm, shows that the volume of commercial transactions completed by mobile phones and tablets in the United States in 2014 is expected to reach $114 billion trillion. The report also shows that two-thirds of these 114 billion dollars are made by tablet computers

On May 12, the latest report by Forrester, a market research firm, shows that commercial transactions completed in the US by mobile phones and tablets in the United States in 2014 will be expected to reach $114 billion trillion.

The report also showed that two-thirds of the 114 billion dollars were completed by the tablet computer, about 76 billion dollars, and the rest was done by the handset.

In addition, USD 114 billion includes a small number of transactions that are not classified by Forrester as an e-commerce category, such as travel and food booking, which is about 28 billion dollars.

If the figures are not enough to prove that mobile buying is not a fad, then there will be more convincing evidence: Forrester says nearly One-third (29%) of E-commerce deals this year will be via tablets or mobile phones.

By 2018, this proportion will rise to 54%, and the total amount of e-commerce transactions in the United States will reach $414 billion.

While the Forrester report has given more attention to digital commerce, it is undeniable that the total amount of e-commerce purchases made by mobile phones or tablets in the United States is only 9% of total business turnover, which has also proved to be a strong life force in the retail sector.

Judging from the data, many believe that mobile commerce and E-commerce will make more progress over the next five years, but Forrester predicts that E-commerce still accounts for only 11% of the total retail trade by 2018.

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