05-level Entrepreneurial help! " Eight years of anti-Japanese War "road

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In China's internet in a short span of more than 10 years of history, never a year like 2005 this: big events in the hurricane, the future of the group of people in silence rooting.

58 with the city, where to go, this is from the beginning of the year is expected to go to the United States listed in 2013 two companies, but also many years have not seen the Chinese Internet companies collectively glut to the United States sprint IPO, a kind of negotiable "hurrying".

Regardless of model, size or founder background, two companies are very different, but one thing is exactly the same: Born in 2005. That year a grand sneak attack on Sina (but unfortunately many people did not guess the beginning, but guessed the end), the national blog became the first major network phenomenon (micro-bo prehistoric history), Alibaba received Yahoo China (bomb?), Taobao and ebay (the beginning of the largest reverse attack), MSN, Google officially entered the Chinese market ( Courage), online gaming companies become the most popular media and capital market concept stocks (today's Internet tyrants weak explosion), or in this year, the future of one of the three big giant Baidu listed (the end of the wolf), and so on.

Many media in retrospect 2005 of China's Internet arena, will not put the "big event" down, but who will remember that the 2013 listing of the Orchid Pavilion is the CEO Guo to disease is only Google China Allen Guo, just back to China; December 2004 Christmas, Yang Hao-hu alone from the United States back to Beijing, March 2005 NET online, the same year left the Yiu Jingbo founded 58 of the same city, the fledgling Lee wanted to auto change, looking for someone, even if the return of the ZHUNGCHENGSU, not sure that online tourism market seven or eight years later will erupt. If we stretch this list again, we will see: Zhou fell in this year started two times, did the odd Tiger 360; Wang and Lee Colling respectively did the school (everyone) and yy, Wang, Yao and Zhou Juan did the same time potatoes, pplive and 56; Yang Bo founded the watercress ...

That year is also a large number of Silicon Valley VC enter China to set up China fund year, Shen together with the U.S. Sequoia Capital to establish Sequoia China Fund; RU Linchi led TDF to join Kleiner, set up the China fund, Deng back to join hands with the old Silicon Valley fund NEA founder of the Northern Lights venture ... Google at the end of the year at the Beijing Hotel held a grand opening party, is that a good summary of the bright lights of the night, so many people are fresh, as if to show the beginning of a new feast.

In China's internet in a short span of more than 10 years of history, never a year like 2005 this: big events in the hurricane, the future of the group of people in silence rooting. Looking back, those so-called big events were just drop, and the little people in those days built a "mountain" (albeit small) for 8 years. Rather than letting the 2005-Year-old Zhou believe that 360 became a company of tens of billions of dollars in 2013, it was better to convince him that Yahoo was a wolf-filled start-up.

The great writer, Zweig, wrote in his famous book, "The Human stars Shine," that "these dramatic moments of aggregation and fate often occur on one day, some one hours, or even a minute." Although they are rare in the course of one's life and history, they are decisive beyond time. "2005 is not a" decisive year "for today's Chinese internet, but it is at least an indispensable year. Imagine, if these people, these companies did not appear in 2005, the 2013 is really a few "big Brother" of "1984".

Of course, the world has no assumptions. From 2005 to 2013, the only real thing is two words: Hold on. "Eight years of resistance", some people listed, some people will be listed, there are people yearning to go public. Although everyone says that listing is just a ritual, but the Chinese internet entrepreneur knows in its heart what it means to you and to the company when the bells strike-not an increase in paper wealth, but an examination of an account of yourself and your investors and your business partners, And the bell on the market does not mean that the success of the triumph. Happiness may be standing on the stock exchange at that moment, the low market value of listed companies in the previous few years, the lack of liquidity of zombie stocks, has long been educating Chinese entrepreneurs, the listing may not have been a happy life, but to face more stringent capital market monitoring, the future is a new challenge. Perhaps starting a business is an endless way to play strange, after a close and the next, the real time to rest, is in the exit of the game.

Sina, NetEase, Sohu set off China's first wave of self-made story, Tencent and Baidu in 2005 years or so led the second wave trend, and evoked those who later challenged their "little brother". Under the cavalry, not all despair.

A magical website: The battle course of Yiu Jingbo

Before the "One Magic website" ad was popular, 58 of the city was unknown and even a bit out of the box. They have been working with the community at the bottom of the social service group, doing is a century-old classified ads. Considering the internet's pursuit of cool concept of inertia, 58 of the same city model is not sexy. Look at its home page to know, 8 years have not changed. Zhang Shaogang had been Yiu Jingbo invited to preside over the annual meeting of the City of 58, the name of the mouth up on a grumble, "what is the annual meeting AH?" Money to change your home page, ugly dead know? "

May 8, 2005, 58 with the city online. The same year, net also entered the eyes of people. But that year the most fire is not classified information website, but blog, SNS, video and music website. Wang founded the network, Yang Bo to their SNS website took a very literary name watercress, Wang Micro and Zhou Juan in the video field officially set sail, two blog sites to obtain 10 million dollars of investment, this scale in the year is still an astronomical figure. That year the most fire also is the Super Girl, the grass roots of Li Yuchun to scrape a whirlwind, let the Internet people see the music website "Money". In the book "Boiling 15 years", which has the Internet historical records, it is impossible to find the slightest shadow of 58 city or net.

The capital war behind the advertising war

At the beginning of 2011, a net advertisement, endorsed by Weibo Queen Chen Yao, was launched in the prime time of CCTV. After a few months, "a magical website" by 58 with the city launched by the popular female star Yang Power. The intention of the two sides to fight is obvious and inextricably. Their goal is only one, that is to get the other person down.

From the 58-city prospectus, it can be found that in 2010-2012 years, 58 of the city's annual advertising spending was 8.23 million U.S. dollars, 68.51 million dollars, 25.06 million dollars, and 2011 years of advertising spending the most.

The confrontation came not so suddenly, it was already a sign. April 2010, 58 with the city to get DCM1000 million dollar A-1 round of financing, in the same year, Nokia growth partner funds and blue-Chi Chong net injected 20 million U.S. dollars, which is the latter's B-round financing. The money in place, net began to enlarge the market.

58 the same city did feel the threat. At that time Lin as a representative of DCM had just entered the 58 city board, he suggested, "We need to accelerate the pace of development in order to have the strength to meet the challenges of our opponents." "58 of the same city and net are modeled after the American Craigslist model, the latter basically did not raise funds, when the lack of money has been sold to some shares of ebay, has now been made into a public-service site, the annual income of 150 million U.S. dollars." Based on these judgments, Lin that, in fact, doing classified ads and the Yellow Pages do not need to spend a lot of money.

Classified information Web site later gave people "spell dad" impression, mainly from the 58 with the city and net this "central Plains war." "The other side has a lot of cannons, you have to buy a lot of missiles; he has a bomb, you have to get one." Because the two are very fierce competition, both the financing capacity is very strong, investors are very confident that this business in China will have great potential. In this case, the whole market goes to a very extreme way of burning money. Lin to "entrepreneurial state" reporter said.

and net founder Yang Hao-hu also lamented: "Craigslist in the United States for a long time without competitors, has been a small jog, but China is completely different: 2005 classified information sites began to appear in less than a year to reach 2000 of the scale, VC also crazy influx, who dares to completely free? Who dares to take a non-profit route?

DCM recommended 58 of the same city to Warburg, but investors are also more cautious in order to avoid falling into the industry to burn money. Thus, Lin will be their long-term partner in Japan recruit to introduce 58 of the same city. This is Japan's largest classified information services company, was first established in 1960, 2009 fiscal year revenue of about 10 billion U.S. dollars, profits more than 1.5 billion U.S. dollars. In the 2006, recruit had a strategic investment in domestic worry, becoming the largest investor in the latter's stock.

Recruit 58 with the city's investment degree is not large, but the role can not be ignored, this is tantamount to 58 in the city to introduce a larger investor endorsement. Sure enough, Warburg Pincus in December 2010 with the DCM joint investment of 45 million U.S. dollars, and at the end of March 2011 to invest 42 million U.S. dollars, which Yiu Jingbo in his personal name to the Hua-Hua to borrow 13 million dollars.

NET's ability to finance is not inferior. In 2011, they completed a total of 70 million dollars in the C round of financing, the investor is today's capital and Sequoia China Fund. Founder Yang Hao-hu to the Internet industry, the impression is that the background of the returnees, individual executive ability is very strong.

This is not the battle, but the battle, who can take the other side down, who will be eligible to sit on the domestic information classification website head. Yiu Jingbo said that 58 of the city as an internet company, almost the traditional television media through. "What is the concept of playing through?" All the popular shows, we all voted. "That year also can be called the Internet company to carry out offline promotion, GE once for group buying website handle net did endorsement."

58 with the city spent nearly 400 million yuan. "That year our user volume doubled one times, the daily traffic breakthrough tens of millions." "Yiu Jingbo once counted this account," Look back to see is very value, that year let users really remember 58 with the city, the use of 58 with the city. ”

Only in the second year, in 2012, 58 of the city's advertising costs have shrunk by nearly 2/3. Even so, 58 of the city's Baidu index is also the user's focus on the rise. This year, despite a slight drop in attention, it has maintained its 2011-year peak. Has the industry personage analysis Way, is exactly 58 with the city and net big advertisement investment, causes the two to open with the domestic other competitor's disparity.

But it also exposes 58 of the problem of over-reliance on traffic. Insiders said that, in addition to electricity, buy, online games, classified information site is the search engine Company's fourth largest source of income, the annual "Flow purchase" investment of hundreds of millions of yuan. More than 58 of the same city, classified information Web site if you want to keep the flow channel unobstructed, it is bound to maintain a certain amount of cost-level investment. Information Classification Web site is a traffic aggregation and distribution platform, if you can not attract a large number of users to use 58 of the city, the natural will not be the flow of liquidity. But if your site does not have a huge amount of information, who will come?

"But will this be a weakness for the profitability of these sites? People can only see the results of a few years. This is also the key to testing a company's true operational management capabilities: how to control marketing costs and how to enhance product adhesion. The above industry personage analyzes the way.

Dig a corner from the fair

If there is any legacy of learning big to Yiu Jingbo, that is to do 58 with the city of this site, he decided to move alone. Sai Fu Asia Fund sheep east through a report that 58 of the same city, then the rich Asia is called soft silver race rich. Sheep in accordance with the city on the site of the 58 phone dozen in the past, the front desk said "Wait", and then she told Yiu Jingbo said, "There is a gentleman called soft silver to find you." Yiu Jingbo and sheep East the first meeting on the basic talk about the amount and proportion of investment, then he immediately to register the company, the second meeting signed a financing contract. Sheep East also became the earliest institutional investor of Yiu Jingbo.

In fact, 58 the earliest sense of the founder also has three, Cai and the original SP ERA Music Interactive founder Linxiangen. "Three people are very strong, all have the ability to do a career, but Yiu Jingbo to classify information this thing the most exciting." Sheep East said, so later Cai, Lin two people gradually fade out 58 with the city, but still on board. Of course, Yiu Jingbo from the beginning of the largest share.

He later reflected that the reason why the early 58 with the city was too slow because the best people did not. "I must know where the best people are in my field of vision, and then I'm going to pull this guy back." "Xiaohua was dug by him in 2007 from rival net. This previous Xiaohua in the media vision is actually a key figure in the classified information market war. He is an SEO-grade expert, which in a business model to win by traffic, become a node figure. And Yiu Jingbo did spend a great effort.

There are the world class, Xiaohua received Yiu Jingbo Telephone, not to offer him to meet to eat barbecue, so he came to Beijing Hui New Middle Street Hans. Yiu Jingbo eat barbecue, side ask Xiaohua, classified information site This thing exactly how to do? Xiaohua in the mind, you are my competitor, how can you ask me this question? He advised Yiu Jingbo, you put the Yellow pages that part of the business do a good job, this piece of income can have a billions of, because your company more people, the ability to push, I've done it before, you do it well.

"In fact, I meant that you rent and recruit this piece, has been but the market." "Xiaohua said.

Not long, Xiaohua on the subway again received Yiu Jingbo's phone, "My birthday, in the name of private invite you to sing a song." You see you are Hunan people, I also Hunan people, have a birthday you gotta come? What's with the K-song? Xiaohua AO, had to go. Only to find that 58 of all senior managers are in the private room. K finished song, Xiaohua directly to the Yiu Jingbo phone to shield.

One months later, Xiaohua at Net's innovation building in Tsinghua Science Park, the office extension suddenly rang. "I'm Yiu Jingbo, I'm downstairs." If you don't come down, I'll go to your company and find you. Xiaohua, the competitor's boss came to me. As soon as he went down, Yiu Jingbo directly dragged him into the car, "go, go, I'll take you to a café." ”

Yiu Jingbo in order to persuade Xiaohua, even use their own in the Webmaster Circle resources. Xiaohua's former boss was also his lobbyist, "Why don't you help your inner circle?" Back to the familiar circle, is Xiaohua to add 58 to join the city is an important reason. In a listed prospectus, before the IPO, in addition to Yiu Jingbo (27.9%), the company's other major shareholders were the investment in Warburg Pincus (25.8%), soft silver Its (20.5%), DCM (16.6%), management and staff (shareholding 9.2%). Xiaohua, who has a stake of about 1% per cent, has jumped to tens of millions of dollars on the first day of the market. Yiu Jingbo in the important meeting of investors with Xiaohua, showing the Xiaohua in the company's important position.

Flow is king

Xiaohua also does prove its business value. 2007 years or so, 58 with the city, net, Bai three of the flow of the same, we are still in the original stage of users around the circle. So, where the traffic comes from is the top priority. Auto's founder, Li, was also pondering how to find traffic every day.

Yiu Jingbo Xiaohua to find out, but also to first solve the problem of 58 city flow. Xiaohua said that he spent half a year to let the market more than 58, and spend 8 months to make 58.

Xiaohua and Lee want to use the same means, that is, through the search engine to bring their own traffic. Imagine, if one day you search all cars, auto provide the information are in front, you will naturally first click on their website, this is a lifting thing.

58 the same city where the classified information site is not so direct products, but the truth is interlinked. They seize 11, Spring Festival This important festival, according to netizens ' search habits to make corresponding products. It was the train ticket transfer service that brought them the biggest free flow in those years. As for the classified information website with only tens of thousands of traffic per day, 800,000 of the traffic during the Spring Festival is quite envious.

58 the same city in October each year to set up a project team to develop the train ticket transfer during the Spring Festival products. Yiu Jingbo asked users to search for train tickets, train timetables, 58 of the city's links must be ranked in the forefront. As long as the "superior" success, a day has 200,000 of traffic. No ready-made train timetable, through the manual editing to change other products, change the data; without votes, all the tickets posted to the 58 platform. They also did the Olympic ticket transfer products, one day to do 1 million of the traffic. This is what they call "grab the mirror", the Olympic Games how many years only once, is called a vote difficult to ask.

At that time they had only one idea, there is no faster than the speed of the train ticket things, 10,000 tickets a day, the day can deal 10,000 times. 58 inside the city circulated a word is that the classification of Web sites for a lifetime can not find a train ticket as good products. Like the Olympic Games, the World Cup for Sina sports significance, do not seize that point, your influence will be greatly weakened. During the peak of the Spring Festival, 2 million of users visit 58 cities a day, a spring festival down, almost 10 million or 20 million people used 58 of the same city products. However, after the Ministry of Railways 12306 website launches, the train ticket transfer also has no market.

The power of the Earth push

In the 58 growing up with the city, in addition to traffic, there is an important key factor-the team to push. In 58 the same city platform has two ends, one end is the user, one end is the merchant. These two represent the market economy in both supply and demand, which side imbalance, will lead to the collapse of the platform, so we should always maintain bilateral common development, otherwise this closed loop can not be completed. Yiu Jingbo said he developed customers later than mining users, "I first put the water up, the user to do, let the merchant free to use, in effect good enough, I do not charge at all."

58 with the city has more than 3,000 people under the line sales team, commonly known as "push", they are responsible for the offline merchants moved to the line, not only to help complete the platform closed loop, but also to solve the problem of information sources. This part of the business is also 58 of the city flow of the main source of liquidity, most of them are real estate agents, moving, home economics, decoration companies, the use of the Internet is not very skilled, and even many people have not used a computer. And they think it's thousands of dollars a year, you gotta send someone. Their mentality is to see people and then sign with you.

Yiu Jingbo familiar with their methods of warfare and even found their bases. Take Beijing moving company, they basically converge in Haidian Northwest flourishing, and most people come from a place, regular exchange, share business experience, ask where others from the source. So, if you take one or two of them, you'll hit a big chunk like a domino.

Because of the long-term service of this part of the business, so 58 the city has been the way to publish information is simple enough, and fast enough. Once in 58 with the city released information does not need to log on to the site, only need to send a text message to a designated number, someone help you put information online.

This is also 58 of the same city user interface for several years to remain unchanged, even people feel too rough, ugly reason. Although a lot of people will complain like Zhang Shaogang, but Yiu Jingbo is very sensitive to the change of the homepage format, even the change of the entry position must pass his permission. "The user's habit does not go to change, he is long on 58 with the city, squinting the eyes all know, rent in this position, the user will remember location." He went to 58 with the city is not to stroll, not to appreciate your art, he is to solve the problem. ”

Small and medium-sized service businesses and the so-called big customers are not the same. The service is good, the nature has the word of mouth to help you pull more merchant. But once someone gets hurt in the 58, it can also have a negative effect on the group. "Big Customer You can fool him, say industry status, brand image." But this is useless to small and medium customers, he has spent 1000 yuan in your one months, must earn back 2000 yuan, once did not, he will immediately leave. "Yiu Jingbo said. At present, 58 of the city's membership fees and online promotion costs are the main source of income.

Tuition

In 8 years, like many entrepreneurs, Yiu Jingbo also paid tuition, fortunately, he has enough money to support, several investors also played a key role.

58 in the era of the beginning of the city, classified advertising the world is still belong to the local major newspaper groups. Therefore, Yiu Jingbo also once wanted to get a place through the way of DM magazine. Sheep east to this matter does not agree, if still do offline, that means do line 58 with the city not much significance, but he also did not stop. Later, it turns out, do DM magazine this road, Yiu Jingbo did not pass.

Then it was group buying. 58 in the same city to buy is 2011, is the mode of the heyday of the time. At that time, board members had some objections to the decision, "group purchase in the end is not suitable for 58 with the city to do?" There are many companies inside, a Red Sea, why do you want to go in? But Yiu Jingbo's idea is that his ability is strong enough that others can do it, why can't I do it? Seeing him so tough, the board, though not quite agreeable, did not stop it too much.

Because of the group buying business, so 58 with the city's regular meeting had to set aside a link to discuss this matter, Yiu Jingbo's energy has been seriously dispersed, and the whole market fever level is almost out of control situation. Meanwhile, the Board also advised them to stop, but there was no serious conflict, because "Jin Bo although not good, but maxleaf do very well," Lin said.

Almost a year later, Yiu Jingbo realized that only 5% of the energy, even if the resources are rich, but also spell the United States such as professional firms. "Group buying slowed us down and when we realized the problem one day we decided to turn it off," he said. A start-up or even a big company is best to have only one cycle. "So, in 2012, 58 decided to suspend the group buying business, and now the user can see the 58 group purchase is actually by a third party in the release content."

"8 years you will experience many things, you will make a lot of decisions, there are some decisions are right, some decisions are wrong, some decisions are to let you later very regret." Because faced with something you have to consider, you have to challenge your limits. "Now he will be more dependent on the team, when he makes a decision, not immediately to implement, but to postpone two weeks, and the team repeatedly confirmed that there is no problem before they decide."

"The original thought to catch all the time, speed is everything." Now more feel, do not go wrong direction, do not tread wrong rhythm, may be more crucial. "Yiu Jingbo said.

Zhungchengsu: Another "level 05 graduate"

Following 58 with the city, where to go the net also in the United States time November 1 on the New York Stock Exchange listing. Zhungchengsu, founder of the 7.23% per cent stake in the IPO, became another super tyrants created by capital markets.

Also in the electronic department of Peking University Reading, ZHUNGCHENGSU and students to start, do a set of search software, and successfully find million financing, finally sold to Chinabyte. At that time there was no Google, the search software for Zhungchengsu is a chance to make money. Zhungchengsu has long been known for his technology, where to go. Co-founder Dafory said: "Talk to him, you will feel the face of a high-speed computer." "Zhungchengsu's dream is to look for opportunities to" build a worldwide business model and achieve business success globally ".

July 1999, Zhungchengsu and Dafory together to create the sports website Shark Wei Sport, Shark Wei Sports once and Sina Sport, founded a year by Li Ka-shing's Tom Group, sold 15 million U.S. dollars.

2005, Zhungchengsu because of optimistic about vertical search, again to start a search engine, where to set up a network. At that time, Google has been listed, Baidu will also be listed, bidding rankings as a new advertising business model has been affirmed. Zhungchengsu and Dafory feel that the online travel industry needs a service company that only provides neutral objective information, and can use the auction ranking model to search for the cheapest ticket available to consumers. Ctrip was already on the market at that time, many people think it is impossible to challenge Ctrip. But soon, with better search technology and a completely different business model, where to accumulate a number of users, and gradually cut out some do not provide ticket service and call center services of Low-cost ticket agents business.

June 2011, Baidu Strategic investment to where 306 million U.S. dollars, to go where the largest shareholder, the proportion of up to 62.01%. This is China's online travel market to date the largest investment. Previously, where to have access to the Mayfield Capital, venture capital, Jinsha and Tenaya capital of the rounds of a total of 27 million U.S. dollars investment.

According to foreign research company Hitwise released travel site traffic data show, January 2013 to go to where the network of visits after 12306, ranked first in China's online tourism website. Despite the collective boycott of the cooperative Ota, the hotel TTS online trading system was forced to push but after the storm, in addition to the Arts dragon, most of the OTA has gradually resumed and where to cooperate; At one point, it was seen as the "dead enemy" of Ctrip, after the return of Liang Jianzhang, is also trying to establish cooperation with it. Founded but eight years, to where the net has been laid in line tourism industry's status.

In the face of Ctrip, which has already been listed in the US, the prospectus specifically highlights its five differences from Ctrip: One is the business model, where to go the network is the online search mode, technology-oriented, Ctrip is the agent model, online and call center of the combination of models, focusing on user services; second, the revenue model, where to include Cpc/cps , P4P/CPT advertising and other patterns, Ctrip is mainly the Commission model; The third is the comprehensive degree of information coverage, where there are more than 1240 OTA cooperation, show more than 50,000 hotel and air ticket direct products, Ctrip is only one OTA; four is the online booking rate, to where the net is 100%, and Ctrip for 55%; Five is the number of employees and composition, where to go net staff number of 1699, Ctrip about 19,000 employees, including 10,900 Customer center staff.

In addition to where to go founder, Zhungchengsu also has a very rarely mentioned identity, is angel investors. ZHUNGCHENGSU currently has a public investment project, which is beautiful to say and Melt 360: One is related to shopping, one is related to loan. These two sites and where to go the most common, are around the flow and information aggregation business. Tencent 40 million dollar investment beauty said last year, Zhungchengsu is said to make a small profit, Rong 360 and Baidu to achieve cooperation, should and ZHUNGCHENGSU from the relationship between the deal.

The methodology of "Zhuang Shi"

Where to go and investment beauty said, Rong 360, ZHUNGCHENGSU has a consistent methodology: in a highly fragmented information industry, through technical means to aggregate information and presented as a relatively "standardized" products for B-side (merchant) and C-end (consumer) to provide the best solution.

Flow of thought. Where to go web-side dependence on Baidu is well known. Beautiful said also rely on a third party to import traffic to themselves. The acquisition of 360 flows is also important.

The logic of the Platform shopping Guide. Since three web sites need to obtain traffic, naturally need to transfer these flows out to a good change: where to conduction to Ota, beautiful said to Taobao customers, Rong 360 passed to the credit institutions. Users come here and the site takes them where they want to go.

Information aggregators. Through the means of technology, the flow of information in the industry to form an effective, real-time integration, so that the maximum value of these messages.