08 Global Search Engine Marketing Conference 18th Xiamen held

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2008 Global Search Engine Marketing conference 18th with the world's top experts in Internet search marketing to the Xia Jian

Advertising on the network, the charge according to "click rate" calculation, someone clicked to generate advertising fees-this seemingly very scientific and reasonable advertising operation, hidden many traps. Accidentally "click rate" may be fooled you, let you spend money in vain. SMX (search Marketing Conference) China meeting President Yingwei yesterday told reporters, the recent survey data from the Internet showed that the auction ads click fraud in the fourth quarter of 2007 reached 28%, 2008 this proportion is expected to be higher. To this end, the Global Search Congress this year will be the theme of "How to optimize search marketing," the world's top experts in Internet search marketing 18th will be the conference to discuss the sword. Reporter Baidu A bit, (baidu.com), "Search engine marketing" related pages about 4,120,000.

"Our company receives a lot of advice from business owners every day, and their online ads have a high rate of clicks, but they have no real effect." "Domestic network search Marketing experts, Xiamen Shihao-dimensional network company Qiu manager told reporters, through the search engine advertising has become a lot of domestic enterprises in Xiamen and even the important means of network marketing, search engine advertisers will classify the customer ads, put in a variety of advertising content associated with the search page, cooperative web site, Blogs and other pages, as long as netizens click on ads, advertisers have to pay an advertising fee.

However, this "click on the ad only to charge" seemingly reasonable but there are many traps, some advertisers do not hesitate to launch employees or even use specialized software, create a large number of "invalid click rate" to profiteering. A few days ago, the international authority of Click Forensics reported: "The auction ads click fraud in the 2007 quarter to 28.3%, in other words, each dollar 28 cents is the auction advertising vendors and release platform fraud." Moreover, click Fraudsters use more difficult to discriminate methods for fraud, including small retail stores and e-commerce sites. For search engines, ad-League networks, content publishers need to do more collaboration and data sharing to prevent the serious consequences of becoming a bigger problem in 2008 when the auction-click fraud becomes more problematic.

Xiamen has now become China's Chinese Network Marketing center, both small and medium enterprises or large advertising owners, and Xiamen's network enterprises have countless ties. Yingwei said that since 2004, Xiamen has held three consecutive search conferences, at the same time to Nanjing, Beijing, Hong Kong, Singapore, the influence throughout the Anglo-French Germany and the United States and South Korea and Japan, establishing the Xiamen Asia-Pacific search engine applications and Network Marketing Application Center of the city image, for the vast number of domestic enterprises to provide a rich

According to the introduction, this year's Global search conference Xiamen station, attracted the David Temple (Ogilvy Interactive Asia-Pacific region Search director), Analysys (Analysys International President), Moaidan (Search Transformation Professional organization, China Regional Operations director), many domestic and international heavyweight search engine marketing experts in the future jian.

Reporters yesterday from the global Search Congress on the official web site, the conference venue in Xiamen Xiang Heron Hotel, the time is April 18, 19th two days, the conference theme includes "search engine marketing, search engine optimization, business-to-business, advertising Alliance, advertising analysis Management and traffic monitoring" and so on, There will be dozens of games by the top search experts and search engine companies themselves to explain the search engine marketing and optimization of practical skills, while the first time by the authority to issue a global search engine market Analysis report.