08 Video site Highlights three thresholds

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Now the entire video industry is very competitive, the end of 2005 to get the money to choose this project, I also foresaw that there must be a lot of people want to do video. However, the greater the market, the more the practitioner, the problem at that time, one is the technology one is the fund.

150 video sites only 35 strong enough

Early corporate finance is almost 35 million, and the fourth round is tens of millions. At that time, when we do the expected, why choose the size of financing 12 million, because we know that the investment is very large, know the investment is big, so know the threshold is high.

Although there may be 150 companies want to do video, really can have such a powerful company up to 35. And in 35 home this year also can see, already has obvious differentiation, to next year differentiation is more obvious. It should be said that the first home, the second is still relatively close, but the distance will be pulled more and more, the portal is the same.

Build brands rely on accumulation, word-of-mouth, cooperation

How to build brand awareness? My few experiences are:

First, our current user scale has accumulated tens of millions of, Word-of-mouth marketing has been the expansion of a virtuous circle. The quick one we are talking about is a quick play. Basically everyone has experienced, and "fast" the word for video is very important, such a reputation for our welcome many users.

Second, from the point of view of the promotion, from the point of view of investment, before the promotion of the portal to spend a lot of money, do road signs and so on. More are two aspects, on the one hand Word-of-mouth marketing, on the other hand is strategic cooperation.

We have always chosen to work with the first brand in various fields, such as the world's largest Chinese search engine Baidu to reach strategic cooperation, the two sides in the search field of business cooperation formally launched, and Grand strategic cooperation Agreement, Youku become a grand exclusive game video support site and so on. Such business cooperation for the development of video sites to create a new opportunity, more contains a new industrial chain and business opportunities for the industry to provide more brand lien, complementary cooperation ideas.

08 Video site Highlights three thresholds

It is important to choose an investment partner in this field. We are now financing two times, about 15 million dollars. Luckily, our investors are very strong investors in the Cosco period, and some of them are the size of one of the world's top ten funds. In this benign development, more than this year's development expectations. Have a strong financial backing, for us in 2007, 2008 development is very critical.

I have said before, technology and money This is the video industry in the 2007 development of the basic threshold, no technology no money is basically difficult to do the leading video site. But by 2008 the threshold will be higher. User size, brand awareness and even content differentiation, these three thresholds will appear in 2008, you do the leading, the funds have, technology, not enough, because the scale of the differentiation has begun to become apparent.

Professional video and portal video long coexist

Specialized video sites and portal sites have different video channel roles. From the world situation, you can see in foreign Yahoo have video,google also have video, but also have youtobe, they coexist.

But from the user's point of view, different video behavior will go to different places. Portals also have the need for video functionality, or blogs also have video needs. This video will also extend, or the portal has some extension of the text, graphics and video, this is actually not conflict with the video site.