09 Telecom revenue Growth 4% innovation low transformation faces two difficulties

Reporter Yujujiang After years of rapid growth, the development of the telecommunications industry has gradually slowed down to seek new market space, to achieve sustainable development of the industry is the main theme. The 2010 central document clearly put forward: "To promote rural informatization, and actively support rural telecommunications and Internet infrastructure construction, improve the rural integrated information Service system." "Prior to that, the Ministry of Industry chief engineer Zhu Ren said, seize the 3G development, broadband construction, triple network integration, rural information market opportunities, to guide enterprises to strengthen new technology and promote the development and application, to explore new areas of consumption."　　Undoubtedly, this will provide a powerful impetus for the transformation and development of telecom industry. The trend of telecom industry growth before and after high in accordance with the Ministry of Industry issued a 2009-year communication Economic Operation Analysis report shows that the entire sector to achieve the telecom business income of 870.73 billion yuan, an increase of 4.1%. 2009 1-September, first half and January-March, this data is 3.3%, 2.3% and 1.9%, respectively. At the same time, the 4.1% growth rate is not only lower than the 2008 7% growth in telecommunications, but also lower than the 2009 gdp8.7% growth rate.　　Despite the growth of the telecom industry in the year began to rebound, but the overall still not optimistic. Industry insiders believe that the macro-economic impact of China's telecommunications industry is the main reason for slowing growth. At the same time, the telecom market is becoming more saturated, the potential for access to users weakened, and the telecom industry's business income growth slowed. The latest data show that the current number of telephone users in China reached 79.9 per hundred people. In addition, as the market competition intensifies, the further decline in tariffs, is also a reason for the slowdown in industry income growth.　　2009 China's telecommunications tariff comprehensive price level fell 9.2% year-on-year.　　From the 2009 development of the telecommunications industry, showing the situation of low-speed operation, at the same time, the business income structure is changing: On the one hand, mobile communication revenue exceeds fixed communication income, on the other hand, the voice income in the industry's main business income accounted for the proportion of the increase. The shift to fixed alternative trends intensified. According to the Ministry of Industry data, 2009, mobile communications revenue than a year earlier growth of 13.2%, in the telecom main business income accounted for the proportion of the same period a year earlier rose by 5%, to 60.43%; fixed local telephone business revenue,　　The share of long-distance telephone business revenue in telecom main business income fell by 3.45 and 1.13% respectively over a year earlier. The proportion of non voice business income is increasing. The Ministry of Industry report shows that 2009, the whole year, the entire business income 313.55 billion yuan, an increase of 8.8%, accounting for the total main business income of 37.2%, than the same period increased by 1.7%, become an important force to promote industry growth.　　China's communications enterprises are competing for the development of comprehensive information services, continuous expansion of information applications, industry transformation results. Four new market growth points have surfaced 2009 3G license issuance, the State Council decided to accelerate the promotion of triple-net integrationAs well as the introduction of the central document, the development of the telecommunications industry opened up a new area of growth. In the "2009 Industrial Communications Industry Running press conference", Zhu said, to 3G and TD Development as an opportunity to speed up the transformation and development of communications industry. Actively promote the "triple-net integration."　　Continue to promote the village call project, the "information to the countryside" activities, standardize the strengthening of rural integrated information service station construction. First, 3G's pulling effect on domestic demand is beginning to show. 3G Network formal commercial promotion of mobile Internet, e-commerce, public services, cultural creativity and other emerging industries rapid development. Data show that up to the end of 2009, the total number of 3G users in China reached 13.25 million households.　　It is estimated that 2009 3G led to direct consumption of 36.4 billion yuan, indirect consumption of 14.1 billion yuan, directly led to GDP growth of 34.3 billion yuan, indirectly led to GDP growth of 141.3 billion yuan. Secondly, the triple-net fusion opens the ice-breaking trip, which creates conditions for the development of broadband and integration business. The State Council executive meeting put forward: "To speed up the construction of telecommunications broadband network, to promote urban fiber to households, expand the coverage of broadband network in rural areas." "" Make full use of the advantages of triple-net integration, innovate the industrial form, promote the application of mobile multimedia broadcasting, mobile TV and digital TV broadband Internet, and promote the development of cultural industry, information industry and other modern service industries. Finally, the central document has pointed out the direction for the telecom industry to develop the rural market.　　The construction of rural information infrastructure and the information service facing "three agriculture" are the market to be dug up for the telecom industry. Experts say new technologies and businesses are driving the growth of the telecoms industry.　　The growth power and market vigor of telecom industry mainly comes from the expansion of the traditional business scale, but from the continuous progress and popularization of new technology and business. The transition is still subject to the imbalance of market structure. At present, the traditional voice service is becoming more and more low value, the voice business is developing rapidly, but it is difficult to reverse the situation, China's telecom industry is still in a difficult transition period. Swit, a leading telecommunications expert, said that the 2009-year decline in revenue growth proved to be entering a new round of adjustment, and that the industry's optimization and upgrading were brewing and underway.　　In the combination of fixed network and mobile network development, broadband development and application of diversification, as well as new business development and research areas, the three major operators have substantial changes. Although the information demand market is accelerating to grow, but the telecommunication industry transformation still faces the predicament: first, the market pattern of effective competition in the telecommunication market still has not formed. In the mobile communications market, China Mobile is still a solo show. The expert analysis, this causes the monopolist to lose the unceasing innovation to promote the enterprise development the impetus, also may cause the market follower to lack the sufficient strength therefore does not have the innovation ability.　　Second, the lack of effective demand leads to the lack of supply incentives for new businesses. Therefore, in order to solve the problem of lack of industry innovation, the telecom operators need to solve the imbalance problems in the telecom market and promote the scientific development of telecommunication enterprises while promoting new business development through internal resource allocation and opening-up cooperation.