1 billion create a business company Luzhou Old Cellar wine industry breakthrough doubt

All indications show that Luzhou old Cellar group in the next a very large flag. Luzhou Old Cellar hope through a newly established company---------------------business Company (hereinafter referred to as "chi-commerce") lock group customers, and thus obtain a more stable source of orders in order to reduce the liquor industry market demand decline brought impact. Zongshen Power (001696. SZ) August 13 Evening a paper announcement, opened the Luzhou Old Cellar Group is planning to implement a Cross-border "joint" of the big "Yang Seek." Zongshen Power Bulletin said that the company intends to invest 40 million yuan shares by the Luzhou group of intellectual and trade. According to the Zongshen Power Bulletin, chi-commerce with the first registered capital is not less than 1 billion yuan, in principle, not more than RMB 2 billion yuan, of which Luzhou old cellar Group subscription wisdom with trade companies not less than 21% shares, the remaining shares will be raised to the social shareholders, single shareholders or concerted action of the total number of shares subscribed to not higher than 10% This will guarantee the Luzhou-old cellar group in the intellectual and business of the largest shareholder position. It is reported that the shares of wisdom and trade threshold of at least 10 million yuan. Although the listed company Luzhou old Cellar (000568. SZ) temporarily does not share the wisdom with commerce, but there are liquor industry analysts believe that "intellectual and trade strategy for the listed company Luzhou in liquor adjustment period to build a potential super ' Luzhou old cellar consumption circle ', once mature can intervene at any time." "The business network of the interests bundle" is understood that the business income and profit of chi-commerce mainly includes three parts: liquor trade, other commodity trade, supply chain financial services revenue and capital operation income. According to the plan, the wisdom and commerce will pass 10 years time, the development becomes the domestic leading, the revenue scale reaches 300 billion yuan, has the well-known enterprise brand, gathers many high quality shareholder, fuses the trade, the logistics, the finance and so on comprehensive business The super large-scale trading company. In fact, as early as this May, there was information on the wisdom of business, and then Luzhou Old Cellar Group President Zhang Liang in the media interview confirmed the news, and revealed that the wisdom with commerce in three categories of industry-oriented nationwide recruitment of not more than 200 shareholders. The first type of shareholder is a certain well-known brand of manufacturing or commodity manufacturing enterprises; the second type of shareholder is a famous brand of sales agents, in the industry ranked before a few of the big business enterprises The third category is the large-scale advertising companies with different characteristics or other in the industry is very well-known and influential complex and type enterprises. 2013, the domestic liquor entered the depth adjustment period. On the one hand, overcapacity, on the other hand, increased concentration of industry led to intense competition. Therefore, Luzhou old cellar large set up wisdom and commerce, caused widespread concern in the industry. Liquor expert Xiao told the "China Business newspaper" reporter, "the mass consumer group mainly through the existing channel system to achieve sales, so the current Luzhou old cellar group can dig deep customer groups only enterprise groups." Chi-commerce with the strong capital of Luzhou old Cellar as a carrier, through the interests of the binding will let Luzhou old cellar to establish a stable ' Luzhou consumer circle '. Join this circle of shareholders, themselvesStrength is relatively strong, on the loss of goods also have a certain demand, through this circle, can better reduce the cost of sales, so help Luzhou old cellar lock target customers. "Zongshen Lijianping, the chief executive of the Force, supports this statement," chi-commerce engaged in commodity trade, zongshen power and Zongshen locomotive can integrate the procurement needs, improve the bargaining power to suppliers, thus reducing such as copper, aluminum and other bulk raw materials procurement costs, at the same time, Zongshen Power can also use the platform to expand the channel of the sales channels. In addition, according to the reporter understand, up to now, in addition to Zongshen power to determine the stakes, wisdom and commerce with SAIC, Skyworth, Jinlong fish and other large and medium-sized enterprises to reach strategic cooperation. New Food magazine Peng Wei that: "Wisdom and commerce is more like a full of temptation of commerce and trade network, the general want to use liquor trading to achieve a breakthrough with all the businessmen included in the maximum integration of outside dealers, complete in the business sector to maximize expansion." "Peng Wei also pointed out," in the golden decade of the manufacturer's relationship, Maotai, Wuliangye High, dealers in the factory is looking up to the attitude, this top-down vendor relationship can not let dealers get a sense of security; and the relationship between Yanghe and Lang wine and dealers belong to the status, did not achieve true union, Such vendor relationships will not last. If chi-commerce in the next some time to create a few cases of large-scale liquor business-to-business model success cases, whether it is the industry, outside the industry dealers will be flocking to this, Luzhou old cellar to find a real stable growth point, in the industry's adjustment period before the end of the Mao is also possible. "The binding shareholder Luzhou Old Cellar Group as the intellectual and Commercial company's promoter, naturally reminiscent of the group's listed company Luzhou old Cellar." Then, will the future company in this channel to carry out product sales? "Listed companies do not share the wisdom with commerce," Luzhou, the Old cellar Dong Zeng Ying told reporters, "Luzhou old Cellar Group is the largest shareholder of wisdom and commerce, but the group level will be how to operate intellectual with commerce, the current listed companies are not clear." Cao Xin, a senior analyst close to Luzhou's old cellar, told reporters, "although the listed companies do not share the wisdom with commerce, but the wisdom of business with large shareholders Luzhou group, the future will not be listed companies pull in is not OK, and even if the listed companies do not buy shares, can also sell their own liquor through this channel. "In fact, the liquor industry is already in the adjustment, high-end liquor is restricted, the middle end liquor competition, listed companies operating pressure is also not small." "Sales through traditional dealer channels are outdated. "Cao Xin Analysis," Business companies will shareholders benefit bundle, can better expand the liquor sales channels. Because the participation of the shareholders are large and medium enterprises, consumption is also a grade of liquor, Luzhou high-end liquor to the old cellar is a good move. "But there is no shortage of worries about the future of intellectual and business, senior liquor watcher new Food magazine Liu Guijong for its future is cautious optimistic attitude," Luzhou's ' wisdom with ' mode, is undoubtedly ' Qi Quan ' mode of socialization upgrade version, from the industry ' associates ' to crossA useful temptation to join the community. Zongshen's equity participation, undoubtedly for the establishment of this model has been a powerful impetus. However, the mode of benefit distribution is not clear at present, and from the model itself, is a need for a long time to build, in order to obtain a return on the benefits of the model. ”