1 billion dollars fab.com Sales tips: Selling story-telling products

Fab.com, a social networking site that started as a gay man, was successfully transformed into an online design product http://www.aliyun.com/zixun/aggregation/33641.html "> Flash site" Last July, and within 11 months, A total of 1 million items were sold on the website, that is, 2.6 items are sold per minute. At present, the company has valued more than 1 billion dollars.

Its co-founder and CCO (creative director) Bradford Shellhammer attributed Fab.com's success to good products. So, what kind of product is "worthy of" fab.com?

Shellhammer asked the team to focus on the search for products that "can hook up consumers ' hot eyes."

"The core value we've been looking for in a product or design philosophy is whether we like it or even love it." I also want to be able to create a big brand that is popular like Apple or IKEA. Ikea is not only selling furniture, it has an emotional relationship with consumers. It may not be for everyone, but in the minds of those who fit, IKEA cannot be replaced. ”

Shellhammer said that in the early days of the site, he often called each of his favorite designers and asked them to join the Fab.com team. Now, Fab has set up a 30-person team dedicated to collecting talented designers around the world.

In addition to reading fashion magazines and blogs, the team also participates in a variety of prestigious fashion shows and design exhibitions, as well as visiting exotic stores to find the next generation of design gurus. (yes, they're recruiting!) Students with design talent don't miss! Young designers who have just stepped out of the school will also have a chance to show their skill at fab. Shellhammer said:

"The people who follow the crowd are not our dishes; what we really need is people with their own unique style." ”

1. Beautifully designed

"There is something interesting about style, color, or other related aspects." is the style special? Are there any different functions? ”

2. A product with a story

"As long as the product has a story behind it, whether it's a teacup or a tablecloth, we can sell it." ”

3. Plagiarism Shameful

"Every product on the FAB is counterfeit and we don't put it on the site," he said. People choose fab precisely because they can buy what they like, not the cheap stuff. All we have to do is bring more novelty to consumers than we've ever seen. ”

4. Obsolete products don't take it out.
"Fab is really a sales channel right, but it's not a flea market." ”

Unlike other flash-purchase sites, Fab can deliver value to both consumers and suppliers. As Shellhammer said: "We are not like Groupon, designers are paying their own money to attract more consumers; every designer who works with Fab can make money." ”

In addition to selling dividends, designers have access to consumer data (which few retailers can do) to design their products more specifically. Shellhammer said:

"In the eyes of most people, fashion and design are always just a handful of people involved," he said. What Fab is doing is bringing more viewers to those interesting designs. ”

Tennessee State, a design company with Fab, has 90% of its total revenue from company-designed items and the remaining 10% from company-designed posters. Through Fab, the sales of posters were 4 times times the size of the previous one, generating almost half of its revenue.

"Fab is an excellent way to test our design and put the design work in front of millions of people to get more feedback before we can make a better design," the company said. ”

In addition to Anderson, many designers or design companies have achieved success through FAB. Shellhammer said that Lady Gaga had a fancy for a jewellery designer on Fab and had exclusive authority to provide jewellery. Shellhammer also said:

"Fab is not just a sales façade, it can also arouse people's desire to meet with designers." Here, your idea is everything, people are just doing what they like. ”

Via Wired

Source: http://www.leiphone.com/0717-echo-fab.html