1 billion dollars old Shen you slow down a little flower! Rumors millet 300 million dollar investment

Millet prepared for the Chen 1 billion Dollar content investment fund has the first place, to the video first echelon of love and cool potato two sites. Baidu's wholly-owned love of Qi Yi, is the first to introduce a heavyweight shareholder, millet investment in the amount of about 300 million U.S. dollars, Baidu also added about the same level of investment.

Archie with the strategic stakes in different, millet or will be in the two-tier market to buy excellent stock, the amount is expected to be at the million-dollar level. Both deals will be formally announced in the near future. If the rumor is true, this will be millet set up four years, the amount of the largest investment.

From the investment motives of millet, the first stake in Archie Art and Youku is to obtain a large amount of content shortcuts. In addition, the millet can curve to get Archie Arts and national Radio, Jiangsu Television and other common establishment of the Galaxy Interconnection license, and excellent soil this year to 50 million yuan of the license of the country's Guangdong side, plus CNTV is Sanchong licence protection.

After the introduction of the Millet box, the issue of the licensing authority has been an emergency call. Last year and this year, Millet has been Hunan satellite TV, excellent soil, music, such as prosecution infringement. These lawsuits sounded a wake-up call to millet. Now the pattern of video web site has been basically established, Guang to the TV box violations of strict supervision, millet without a few big video site content support, it is difficult to do box and TV, millet ecology is also difficult to build.

No wonder Lei said,

"The entire content industry to millet TV, millet box, millet mobile phone, including millet plate is a matter of vital importance." "Otherwise, we work so good TV, but we are not rich enough, that consumer complaints are very large, so, solve the content problem has become the problem of millet imminent." ”

The old Shen is still sina that vigorous and resolute old Shen, this newly-appointed only one weeks, 1 billion U.S. dollars to smash out more than 300 million. With this momentum, these 1 billion dollars won't last much longer. Although today is double 11, the old Shen you also careful!