1 billion dollars to 15 million: Creative electric dealer Fab is dead

of transformation

Remember hit's creative electric dealer Fab? Today they are going to be on sale again, but this time it may be the fab itself. The TC quoted people familiar with the matter reported that the PCH was likely to acquire FAB, the acquisition price of 15 million U.S. dollars.

Creative Electric Dealer Fab is a transformation of the representative, from the gay version of Groupon to the creative product Flash site, "Emotional electric dealer", launched its own brand happy Xiandai, the release of household goods brand Hem,fab made a lot of attempts. Every transformation of fab prophase was favored by capital and market. In June 2011, just transformed into a creative product flash-purchase site, the first month to get 1.3 million dollars in revenue, the second month fab number of users nearly 500,000.

But since last year, the pace has been too big to pull the eggs, and the heyday of Fab began to decline, in 1 years the company lost or dismissed more than 11 executives, income is below the expected 20%, but also experienced several rounds of layoffs, global layoffs 1/3. After a difficult transition, the company has started looking for potential buyers in the second half of this year, hoping to sell it at $100 million to 150 million dollars. The price is no match for fab valuations at its peak, and the 150 million dollars that Andreessen Horowitz and Tencent have invested in, Fab's valuations have been as high as $1 billion trillion. If the acquisition is true, the 15 million dollar price is only 1/67 of the 1 billion dollar valuation.

However, it is no wonder that this is not the sale of fab all the assets, home electrical goods brand Hem has been transferred from the Fab, founder Jason is also want to pass such a brand new network furniture brands to create an innovative product direction.

On the other hand, founded in 1996 by the PCH Analysys, founded by Linkaisi, currently employs nearly 2800 people worldwide, annual income of 1 billion U.S. dollars, is Apple, millet supply chain management. In recent years, also seeking transformation and expansion. Just renamed the PCH this month, and launched a new brand logo, the acquisition of Fab is also likely to be part of the transition strategy.

In 2012, PCH acquired the Lime Lab to provide engineering design for the product. The same year, the acquisition of product distribution business platform TNS. 2013, PCH launched the hardware incubator Highway1 project. In early 2014, PCH also bought E-commerce platform Shoplocket, and the United States, the largest consumer electronics retail store Radioshark together to set up RadioShack Labs.