1 billion gamble still have 4 years, Mingzhu why hurry?

Absrtact: Lei: The millet model can defeat Gree mode, I think look the next five years. Please testify to the people of the whole country, in five years, if our turnover beat Gree, Mingzhu Dong always lose me a dollar on the line. Mingzhu: First, I told you not to

Lei：

"The millet model can not beat Gree mode, I think see the next five years." Please testify to the people of the whole country, in five years, if our turnover beat Gree, Mingzhu Dong always lose me a dollar on the line. ”

Mingzhu：

"First, I tell you impossible, second, to bet is not 100 million, I bet you 1 billion." ”

2013 Double 12, when we are still struggling to buy. 2013 China Economic year figures Lei and Mingzhu so extravagantly set 5 years 1 billion of the Covenant. No way, tyrants are so rich, so capricious.

Just yesterday, millet 1.266 billion yuan shares the United States, may not be related to the bet, but Mingzhu still mad. For two rich people, 1 billion is small, the company is big. Millet was founded four years, the valuation has been more than 40 billion dollars, Gree set up more than 20 years, standing not down. In the next four years, where will the two leaders in the economic year go?

Intelligent home Warring States potence

At this stage, the participants in China's smart home can be easily divided into three categories: Internet companies, traditional home appliances manufacturers, emerging hardware companies. The first two are the main force.

First, the traditional home appliances manufacturers.

From Forbes last year's top 500 list:

the United States Group operating income of 121.2 billion yuan last year, ranked 34, Gree electric appliances last year 120 billion yuan, ranked 35, Qingdao Haier Co., Ltd. last year operating income 86.4 billion, ranked 61, Haier Electric Group Co., Ltd. operating income 62.2 billion, ranked 90;

This is also home appliance manufacturers in the top three. From the revenue, said the three companies also surpassed the 93-bit Tencent (operating income of 60.4 billion yuan), ranked 205 Baidu (operating income of 31.9 billion yuan). And in the consumer market, the United States (its own beauty, small swans, Wellington, hualing, such as more than 10 brands), Gree, Haier and other brands and logos are all over the home, occupy the consumer's mind and family.

And these four companies, in the smart home market has also gone to complete different roads.

Haier in 2012 proposed smart home strategy. 2014 launched the u+ Intelligent Life Platform, the choice of autonomous propulsion mode. At the end of October they announced the 320 million Yuan Smart Family Industry fund to create an open ecological circle. At the same time, change organizational structure, eliminate middle-level, try to implement independent management. Now has launched the Haier Air box, Haier Star box and other products. For cooperation, Haier has maintained a more open mind, not only with other platforms, but also willing to other platforms, products to join their own system.

The beauty of the first proposed M-smart Wisdom home strategy, now walked a different road with Haier. Last night, millet science and technology and the United States to reach strategic cooperation, millet technology will spend 1.266 billion yuan into the United States Group, to obtain 1.29% of the shares. The U.S. group will be 23.01 yuan per share price to millet technology directed additional 55 million shares. The two sides will carry on the deep cooperation in the following three aspects: the intelligent home industry chain develops comprehensively, the mobile Internet electric business full cooperation, the intelligent home ecology chain, the mobile Internet innovation Common investment. According to the notice, the two sides of millet and the United States in these three areas to establish a cooperative team and high-level communication mechanism, millet can designate an executive into the United States Board of Directors.

What about Gree? Earlier this year, Gree Electrical appliances Vice President, chief Engineer Huang, has said that Gree will also focus on the development of smart home, "Energy and environment-centric." Gree will be embedded in the product of smart chip, collect product location, electricity, temperature, user habits and other information, and the user information to establish digital files, these files will be stored in the Cloud energy management services. Gree plans to be in the second half of the home air-conditioning large-scale configuration of smart chip, and with the three major telecom operators to reduce data transmission costs. Smart home is not only involved in gree products, hope to be able to connect with each other on a platform. But how this platform is built, Gree did not disclose.

Where's gree going?

Internet companies have traffic, wired on the channel, there is no longer vulgar "internet thinking." Traditional home appliances manufacturers have production capacity, cable channels, as well as after-sale maintenance capabilities. This is the premise of how perfect complement each other.

However, as a home appliance manufacturers Sanying, Gree faces a big problem is that the product line is too single.

Because I think I just listened to our host said, a business to do 100 billion, now home appliances industry has three billion, but the air-conditioning super Chipa has gree, no second, we and the second gap, in the field of air-conditioning has been close to 50 billion of the gap.

"The 2014 (13th session) Chinese business leaders annual meeting" Mingzhu said. And these gree proud data, in the intelligent home era, also became Gree's mishap.

Smart home is not just a single smart home appliances, it needs different appliances, electrical connections, to communicate, linkage. In the context of the temporary difficult to achieve the interconnection of different products, such as Haier, the United States such a rich product line enterprises, undoubtedly has the natural advantages.

Why millet investment in the United States, first look at the 2013-year beauty of the product line of the market share, seems to be at a glance.

Before the advent of the Internet, concentration was the advantage of Gree. Chi's business income is Gree's pride. But in the era of intelligent hardware, for manufacturers, hardware does not necessarily have to make money, the user generated data to have unlimited imagination space. And this requires a lot of products into the tens of thousands of households. Think of each year Gree has hundreds of units with Gree module air-conditioning is used, and the United States, Haier may be tens of millions of units with their own modular home appliances into consumer households, the future gree can still calm it?

However, it is not easy for gree to change the main business of air conditioner strategically. The lack of internet gene gree, there is no black and white electricity, small household electrical appliances, and the ownership structure of the state-owned background, this thing may not be easy.

So, the question is, if you can enrich the product line, where is gree going? Embrace the internet company, is the choice, millet selected the United States, Gree can also go where?

and millet repaired?

Take MIUI as the center, take the millet handset as the foundation, has launched the intelligent route, the intelligent television, the intelligent hand ring, the intelligent socket, the smart camera, has already taken the initiative in the momentum. Industry insiders predict that next year, Millet smart hardware market share is likely to exceed 25%. Through equity participation but not holding the investment way, Millet set up a new ecosystem that can dominate itself. Strong supply chain management capabilities, coupled with the third largest electric power online channels, from the strength and advantages, this is also the most likely to be successful in a smart home platform.

From the present form, if Gree is willing to join the millet system, millet should have no reason not to accept. Lei in Mingzhu the day has declared, millet platform is willing to gree open. But the problem is that the cannon has been released, Mingzhu can pull the next face?

investment?

From the strategic layout, the Charm family is the most similar to millet. Similar products, Connect to Meizu ambitions, offline channels, are the advantages of the Charm clan. Together with both are located in Zhuhai, cooperation may be obvious. Zang has spoken and Mingzhu on a number of occasions in public.

But the pattern of the internet is often 70-20-10, and the gap between the traditional home appliances manufacturers is very small, so with the second Internet company, the significance is not so big. Besides, is the body volume of the phantom really going to push this thing? Since Zang has expressed the willingness to cooperate and did not achieve, may be gree or even Mingzhu himself denied the idea.

group Huawei?

According to Sina Financial report, although five years still far from, Mingzhu is ready to change the bet: "I hope he can change, although I bet 1 billion, I think he should be changed to gamble with Huawei, the world's mobile phone industry's top bet, that is the real bet." ”

Mingzhu and Gree seem to have a thing for Huawei, but in fact Huawei is less enthusiastic about smart home. According to the "Financial weekly" report, Huawei's investment ideas are relatively conservative. "Never enter the information service industry, never go to the industries outside the main industry" in Ren's insistence was written under the Huawei Basic Law.

Alibaba

Ali in the intelligent home system on the idea is as follows: to super app+ channels, distribution as the core, integrated chips, modules, supplemented by the public, incubation, cloud technology, it is likely in the future to become a platform for smart home.

Interestingly, last December, Haier Alibaba 2.822 billion Hong Kong dollar strategic investment Haier, the two sides will work together to build home appliances and big-ticket goods logistics and distribution service standards, this cooperation in the double 11, dual 12 period also played a role.

Even if Alibaba is willing to invest in Gree, Gree is already in the subordinate status of spare, which is obviously very difficult to accept gree.

Baidu or 360?

Baidu's core in the data and search, has been with a number of hardware projects in the data aspects of cooperation for hardware manufacturers to provide Internet technical support. However, at present, the access of the manufacturers "Cao", the promotion of cooperation is not working hard. Although Baidu has to do its own hardware, but for Baidu, this is far from their core business is really bad.

360 is a good example of hands-on ability, from the direct start to do products, but there is no subversive products. From the current trend, the pan-platform heart seems to have died, but it is likely to become a subdivision of the pan-security platform.

Tencent & Beijing East department?

In the intelligent hardware, Tencent is also an artificial starting point to the Super APP (micro-letter, QQ) as the carrier. Although also have their own smart hardware team and products, but the main driving force for the development of intelligent hardware platform is still micro-letter and QQ. Prior to the strategic investment in Beijing east, but also increased sales channels. Plus Tencent, Jingdong has not yet with a home appliance manufacturers to establish strategic cooperation, the cooperation between the two sides is very possible. Gree in terms of volume, there is no doubt there is a cooperative imagination space.

However, at present, the cooperation between Beijing East and Ali is exclusive, Gree and one of them have more strategic cooperation, it is likely to mean to abandon the cooperation with another, and if the choice is jingdong, it means that Gree's air-conditioning to use the Jingdong account system, is not very cost-effective. In addition, whether Ali or Jingdong, have their own WiFi module, chip, with the two of the cooperation, it means that the value of the Gree is limited.

In fact, Gree to join which camp, even if there is no strategic significance, the other party should be very welcome. But for the value of more than billions of gree, seems to be more or less wronged. This leads to expensive for China's home appliance industry leader in the Mingzhu, and millet after the quarrel, in the search for partners in the process, will face the actual underachievement problems.

And often, internal problems are more difficult to solve than external problems. Partners are hard to find, and the firm's determination to lose its transformation is even more terrifying. Here are two words of Mingzhu:

In fact, I think the internet is just an upgrade of the times, or the new era of our way of life is changing ... Some people proclaim themselves the Internet.

I tell you, we just use the Internet well enough, we are the winners.

I hope Mingzhu said it with emotion.