1-dollar advertising, what can you bring to the Independent blog

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Since Ali's mother in the beginning of the August middle of the line, the site has issued a report, Ali mother is suitable for personal blog advertising service providers. However, the following is the price of Ali's mother advertising, so I have to express my doubts about this view. However, the cause of this phenomenon, in addition to Ali Mother's implementation of the 1-yuan advertising and other low-cost strategies, many bloggers also played a role in fuelling.

Ali's mother's low price strategy

Ali mother push 1 yuan advertising position, obviously from a mature market development strategy. As an emerging advertising service provider, Ali's mother's main goal is obviously to be recognized by the market. In particular, Ali mother proposed advertising mode, and Google and Baidu are not the same model, and therefore more eager to be recognized. To market recognition of this model, there must be advertising transactions.

As a result, Ali's mother pushed Low-cost advertising, mainly to attract a large number of advertisers to buy cheap advertising, resulting in a thriving market transactions, as Taobao use a free strategy to defeat ebay. According to Keso, Ali's mother is facing a huge incremental market, so Ali's mother's low price strategy will continue for a long time.

Second, Ali's mother received the Service Commission, as long as you sell advertising, it can charge a commission. Therefore, Ali mother is more concerned about the size of the total volume of transactions, rather than the amount of a single transaction; or, Ali mother Fancy is the legend of the long tail. (It seems to have recently waived fees for transactions priced below 10 per week.) ）

Third, the current Ali mother on the main customers, are basically Ali mother's own. Therefore, reduce advertising price also to Ali mother herself saved a publicity fee. Of course, there may be Ali mother of these products do not need publicity, Ali mother just want to subsidize publishers, to get the recognition of webmaster. But I think the possibility behind is less.

1 dollars in advertising, can bring you what good

Ali Mother's goal of Low-cost strategy, basically reached the purpose he wanted: most of the webmaster into Ali Mother's embrace, trading seems to be thriving. But what does a 1-dollar ad place bring to bloggers?

1 Yuan advertising position, can bring you many opportunities? I'm afraid not. Like you have the same idea of the webmaster is not a lot, when everyone's heart is expected to drop to 1 yuan, your low price advantage has ceased to exist.

Some netizens will say that 1 yuan of advertising can bring me good reviews, more praise after the sale of advertising. In fact, if the praise can easily come, then the praise is certainly worthless. When advertisers advertise, the first consideration is the price ratio, and will not go to see how many good reviews you have.

Therefore, I do not think that the 1-dollar advertising can bring any substantial benefits of blogging. Do not cherish their own traffic, the flow of their own to see too cheap, it will only become cheaper.

For bloggers, the key is to have a good position on their blog; If you think your ad bit is worth only 1 yuan, then I seriously tell you, 1 yuan of advertising and 100 yuan of advertising, to the reader to bring bad experience is the same, rather than remove the ads, good site, and then come back to consider making money by blogging. (Zebian Admin01)

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