1 new users per second, business networking is booming

In the Stone Age, about 1000 stones per second were transformed into stone tools; in the industrial age, productivity per second is about 2000 times that of manpower; in the age of communications, about 4 or more handsets are sold per second (note 1), and in the post-Internet social age 1 new users are added to the street network (business social networking site) every second.

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In the quantitative change behind, we see is the big situation transformation, precisely because the quantity accumulation, only then has created a brand-new time. Take the internet, has been dubbed "Entertainment" the title of the Chinese Internet, there is a real change in nature; social networking sites created by entertainment and gaming applications are being lost at a rate of several seconds, while business-oriented social networking sites that focus on the value of tools and social values are growing at a rapid rate of 1 new users per second.

Entertainment is dead

The internet used to be a world of entertainment and gaming in the early years. Various online games, user games and social games support the performance of Internet companies, and entertainment social networking sites, a variety of entertainment social networking sites: happy NET, 51.com Red all over China, when the early days of business social networking sites: Street network, excellent network, if the adjacent network, is absolutely unpopular, few people understand and use.

And look at today. Happy NET, has long been submerged in the shadow of business social and microblogging, compared to the previous 500% growth rate, now its user churn rate is as high as 65% (note 2), 51.com, faster than the net, has long been out of the public's vision; As for Happy Farm, Happy City and other entertainment applications are only a life , moving from entertainment social networking sites to mobile platforms or microblogging platforms to sustain life.

Business rise

In stark contrast to recreational social networking sites are business-type social networking sites. The most obvious case in foreign countries is Google+\linkedin, the former is a search engine giant Google transformation, in a short period of time to obtain 10 million users, and LinkedIn's successful listing after the increase in strength, the user volume of strong growth. In November 2010, LinkedIn added 1 subscribers per second, and by the beginning of 2011, LinkedIn added 2 subscribers per second, and LinkedIn currently has more independent visitors to MySpace and Twitter each month.

At home, the same case is happening on some business social networking sites. such as business social networking site Leader Street Network, early from university students, with the increase of domestic mobile employment, as well as more workers, business people to pay attention to social networking site tool value, began to use the street network to expand Business Contacts, the current street network has reached a new user per second level. Throughout China's population and the size of its Internet users, the explosive growth of Chinese social networking sites is still behind them.

Perks

Existing business social networking sites are consolidating their camps, while the once-entertaining social networks are looking for a transformation. Happy net after a full year of silence, more than start to try business social networking, April 2011 launched a cheerful group is a case to try, but this attempt failed, group buying business outsourced to the F group. Renren has also increased the investment in business and social, its glutinous rice group and Jingwei Social Two Swords Qi, pointed to e-commerce and business recruitment.

As for Professional business social networking sites, do not relax their professionalism in the business sector, and began to deepen or extend their own to other industries. Street Network in 2011, the development of "micro-recruitment", has been with the Map hotel, Rob tickets and other business applications swept Sina Weibo. Active in Sina Weibo users can not only in the microblogging at the same time, the use of micro-recruitment delivery resumes, but also to see the friend delivery resume, a reward position, and business HR online interaction, friend value analysis, online exchange of business cards. Street Network This is seen as an extension of professional business social networking sites in other platforms and industries.

Behind the numbers

Numbers do not lie, and numbers are not to be despised. For LinkedIn, which adds 2 users per second and 1 new users per second, do not underestimate these data, the number of changes and sharp contrast, just shows that the Chinese Internet is taking place in essence, the era of change: from entertainment to tools, from the game to the tool of transformation. This is not only the distinctive features of the WEB2.0 era, but also the future development trend of the Internet: only when the tool-type Internet replaces the entertainment-type Internet, China's internet is truly mature.

Whether it is the Stone Age, the industrial age, the communication age or the internet age, it is not entertainment and games that really help people and embody value, but as a tool to support our work and life. The value of the tool is more than the entertainment value, and the Internet is a more valuable internet, not only for entertainment, but also for socializing and becoming a social and business tool for every one of us.

Can it be said that when an industry's tool value exceeds entertainment value, the industry is truly mature?

Note 1: The data comes from advertising: "Every wink, the world sells 4 Nokia handsets."
Note 2: The data comes from "entrepreneur" magazine's interview with the founder of Kaixin

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