1 into group buy network emergent abnormal or death

Abstract: Wuhan Group Buy type website is experiencing a wave of sudden failure, of which about 10% of the group buy network suddenly abnormal or dead. Industry analysts said that the tragic competition under the cost of high and the collapse of the capital chain is the main cause, the tide of closure will still continue

Wuhan Group purchase site is experiencing a wave of sudden collapse of the tide, of which about 10% of the group buy network suddenly abnormal or dead. Industry analysts said that the tragic competition under the cost of high and capital chain collapse is the main reason, "the tide will continue to collapse, the industry will accelerate the shuffle", or will only leave a few oligarchs.

The majority of small websites fail

Payment has been paid, but the refueling card has not come, more difficult to accept is that the original promised to buy the site has been completely disappeared.

"They hang out of the refueling card is 93 percent, I was 19th night payment, their site will not open the next day, customer service phone is not through", a few days ago, talking about the loss of nearly thousand yuan group buying lessons, Wuhan Netizen Chen Mao (alias) straight to regret. Like Chen Mao by the "European net" deceive the group of buyers, according to its introduction, in a dedicated to the establishment of the QQ group has more than 200 netizens, "most of them are not received after the payment of refueling cards, the latest statistics is the amount of fraud is close to 300,000 yuan."

And once the "European net" instantaneous "human evaporation" is not a case, a wave of sudden collapse in Wuhan group buying industry spread. Yesterday (October 13), "Daily economic news" in the independent group buying Navigation website "Regiment 800" navigation page, see, currently in Wuhan Group Group purchase site total of 140, but 12 of the sites have been abnormal or dead state, accounted for nearly 10%.

"In fact, the phenomenon of group buying website has been in existence, only recently a period of time to show more obvious." "58 Group buy" Wuhan station in charge of Chen said, "Wuhan this year's first half of the industry is very hot, but only to the second half of the market suddenly face." ”

According to his introduction, so far, Wuhan closed the site is mainly some small sites, "some of the larger sites have also begun to lay off the situation." Has the organization statistic data shows, our country buys the type website existing quantity in 5,000, has closed the website number is 1027.

Internet industry Law dictates

Yangfan does not think that the current "failure of the Tide" is a bad thing, but a "no way to do things." "Many sites in order to win customers, on the site to make a lot of very beautiful, very gimmick activities, but the company to talk with the business, may not get the corresponding price, the company will do their own stickers." ”

Yangfan also pointed out that, most of the time, "businesses are more inclined to work with the well-known brands of group buying sites, which creates a vicious circle, the strength of the average small and medium-sized group buying sites do not have good business support, can not attract more consumers, this is a vicious circle."

An industry insider who works on a small group buying site in Wuhan has confirmed this to the daily economic news Reporter: "Since the company was founded to burn money, now the competition is more and more fierce, in order to gather popularity, we can only spend more money to introduce more attractive prices." "According to his introduction, he is the site of the group purchase of less than a year, customer service staff have changed several rounds, mainly the treatment of the problem."

In response to the current emergence of the group buying site this wave of "collapse of the Tide", yesterday, E-commerce research experts, Zhongnan Professor Chen Zhihao in the daily economic news interview, said: "This is a very normal phenomenon, from the Internet industry as a whole, the initial stampede to the ensuing collapse of the tide, To the end only a few oligarchs remain. "He thinks, on the surface, the group purchase website closes because they cannot satisfy the upstream supplier and downstream consumer's demand," but fundamentally, this is the Internet profession Law, is not buys the website industry to have. The internet industry is prone to Matthew effect, and eventually the industry will inevitably form a small number of oligarchs.

He further pointed out that the domestic group buying site as a "light assets" of the Internet industry, "entry threshold is lower, a few people rent an office can set up a company." In order to attract customers, some group buy network to provide distorted information, which will seriously reduce customer loyalty, and thus lead to the entire industry damage.