10 aspects to see the future development of the road: Wake up, from the media!

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What I want to say today is how the media will evolve from the next step.

1, since the media is not really a new thing, early personal forums, and later blogs can count as media, but this one is the use of point-to-point micro-letter, more efficient, more easily spread, as long as the content of materials, updated timely, build influence easier, so, many in the blog era of the Super writer, In this wave of trend more comfortable, such as and vegetable head, such as pregnant peaks, gossip, Lo Zhenyu in the blog era, will also be popular.

2. A big phenomenon since last year is that traditional media have been operating from the media, the specialized writing ability, can let them obtain very moist, said already has many since the media income has already passed the million, even has already shouted the subversive media is from the media, but this obviously is too overvalued from the media power. A person's thought, content and acquisition ability is limited after all, the radiant range of charismatic personality also has limits. Therefore, the commercialization of media is not optimistic.

3, the commercial premise is that there are standardized and replicable products, and the personalized characteristics of the media, natural decision its products are non-standard, production is limited. Recently, there have been a lot of investment from the media, but I believe that investors do not focus on the media's limited media value, but want to use its media value, into the industry to form products and services.

4, even if it is so famous as the thought of the media, its commercialization is still in the experiment. Community business is a good idea, but the reason for the idea of community business is that since the media has no products, its product is the person behind the media. Luo thought has been regarded as a very successful benchmark, most of the community operators, will eventually run their own sister Fung, operating into sister Furong.

5, Ma Jiajia is very fire, but her product is her own, another rise of the grassroots star just.

6, since the media development to this stage, in terms of its media, it may be its high point, the next step if the media can not rely on the influence of the previous stage, the establishment of landing products and services, the prospect is so. Therefore, as a media person, do not be a momentary influence to the mind, that they can really youboy, ti with the enthusiasm of fans, that mobile internet really can easily dry old guy, thinking that they can rewrite the rules of business. Not long, you will eventually find that business or business, strength or strength, mobile internet window period is very short, you only in this limited window period quickly set up barriers to products and services, the next opportunity to renew their lives.

7, the Internet thinking is only for the traditional industry people have meaning, because most of them still equate the product with the function, the business model is equated with the transaction, the communication equates to advertising, management understanding as control. However, the Internet thinking can not be separated from the product, without communication, without transactions, also inseparable from management, but these connotations require deep excavation, such as to the product to understand the process of experience, then the process runs through the function, service and platform of the three levels. When someone else is free and you cling to the value of the transaction, you die badly.

The same reason, since the media if the present still cling to their own media value, it seems to be and others in the function of death, and finally even how to die do not know.

Of course if you just want to do one from the media, just want to have fun fleeing the nine-to-five, that's another thing.

8. In my opinion, the wave of micro-credit has passed from the media, now to do, the significance is not much, unless you are the company's homepage, if there is no unique content, it is basically difficult to build impact, and if there is no impact, it is not called from the media, that is the product home page.

9, so, since the media if there is a commercial attempt, leaving less time. It is impossible not to count on how many people you can influence, and ultimately to become a mass media, and not to think of your limited influence as a matter of how much, and minutes of that influence will vanish into the invisible.

10, products and services, is the ultimate kingly, hurriedly will be the impact of the early transfer to their products and services, but also must be the product of the best. So many people say that the internet thinking, the MO is a, in fact very simple, look at its products know that the product is not good, that is to their own excessive consumption, will soon show the prototype.