10 basic steps to do content marketing

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In the current Internet marketing, a very important point is how to better convey the content to our audience. Deliver our products, brands, and core values from the content. In this process, can not be separated from high-quality content. So share with you today the 10 basic steps that you need to take in content marketing.

1. specialize in specific groups

Why should I mention focusing on a specific group of people? In theory, the audience in any business can be very wide (such as cosmetics can also be sold to men), but your resources and audience understanding is not the same. So one must delineate your key value customer base, perhaps your product can sell a, B, C, but the real most appropriate is the D crowd. For ABCD 4 kinds of people, you have to really dig or delineate the D crowd, rather than scattered to 4 people, because the core audience sales value most.

2nd, reduce the scope of investment as much as possible. Just now, the same funding and manpower for the promotion work are limited. When you select the D crowd, you have to according to the characteristics of the D crowd to deploy your promotional strategy, such as the D crowd is the elderly, do not use search engines, can not play pinyin, they may just watch TV procurement program call ordering. At that time you know they are using this information access channel, you have to narrow apart from this channel input, so put your energy into this channel, so that your promotional efforts and accuracy will be better.

3rd, know their shopping path. Different people's shopping path will have some changes, in general, they have access to information, processing information, feedback information in different ways. For example, a person who is unknown to your brand, and the next step is to get to know you through your advertising. Know that x brand is selling such a thing, if the product or service to meet his then demand point may generate a corresponding interest; Interested representatives have the intention that will generate momentum to compare, see your reputation good; Eventually landing into a sales opportunity. This is our traditional shopping behavior path, so your ABCD people in different ways of the characteristics of what the difference is, you have to know them, you will know what their original needs are, what the pain point is, what care is what.

2 Use of professional editors

At work we can find that the content of the small partners around the basic is not professional, he may normally tube some other things, when to update the content, we take turns to update. It is conceivable that such content marketing is cramming, it is impossible for the enterprise in this way to enhance efficiency. So if a business needs to really carry out content marketing, it has to use a professional editorial staff. These people should have the following qualities:

First-class collaboration and editorial skills, because Internet content is not about writing novels. A person to make up the good, but need a team in the production of various aspects of the information summary. The ability to collaborate is very important, and the editing ability generally depends on the background of his work and study. A good friend of writing is a man of great potential. He has a gene for writing and feel (perception) in it, we have been talking about the operation of the profession, although a lot of people are looking at my content of the company has so much extra budget to do this thing, but the fact is in front, no one to do the special things are bullying.

Strong project management skills, the teacher in the past has been stressed in the courseware. Because of the project management capacity of the person, can not say he must be an expert, but he at least know how to grasp the project process, who to communicate with what things, how to communicate, these ability to tell the truth in any one of the project system is a sharp weapon, eat open.

Understand the principle of SEO, here do not need to edit will do SEO projects, as long as you know some of the principles on it. Because the editor to deal with the content of words, it is meant to and key words to do morning and evening companion, right? And a SEO idea of the editor know when and what form to reflect this element, so that the search engine and readers to find a balance point. Consciousness is very important, the operation is good or bad is only the problem of project quantity.

Social media participants, I feel that a good editor is not a person who doesn't love playing or socializing. He should be trendy, know the appearance of the virtual world and the way of living. Because the current content marketing is afraid of the content is blunt, boring, if you know all kinds of social tools are involved in it, then he will not out. The things you write can be more interesting and can be well accepted by people around you. So when you recruit a professional editor, you might as well add his social accounts to see what's going on.

Data analysis control, just write no results analysis is not. The big shelling of flies is not going to work, so professional editors need to have the idea of self-improvement and ascension, which needs to be seen through the published content data. He wanted to know what he wrote about the degree of communication, responsiveness, and even conversion rates. These figures are not his forte, but if you look at his work with this perspective, he is definitely a good editor. He knows the core of marketing is positioning, the source of positioning is the interpretation of the data.

3 The media for the whole effect

If you have done the above two steps, congratulations you have worked very hard, the next is how to layout the content channel. In principle, good content does not represent good communication, the reason is very simple, no one knows you, no one to publicize you, and then think of the good things are useless work. So content marketing has meat also to sell a yell, you need to plan before the project to find your source of yell. This includes posted (freelance writer), partner's various promotion channels, contract or cooperative industry opinion leaders, your loyal fans and subscribers. If you start to find that there is no such media to help you, that content marketing in a certain sense is difficult to do, not too easy to effect.

4 Making the Finishing touch

It sounds a bit difficult, but isn't that the core of content marketing? Each content should have a certain sales value (or brand), the content of which is to simulate the dialogue with customers, closer to their shopping behavior. So in this step you have to pay attention to several aspects:

-Optimize keywords, good-looking and can see are two concepts. So can be searched for the content of the opportunity to play his marketing value, the key words in the article is conscious, not let you stack, but when a reader after reading your content can use a few keywords to describe, then you succeed.

-Show your value, you have to pass a lot of things, but one thing can not be ignored, that is your (company) value is what, because no accident most small companies in the country is not monopoly, we are selling homogeneous products, similar prices, the same channels, So since doing content marketing should be at this time to your value clearly show.

-Embody the brand spirit, as a founder my own style will affect the style of the brand. So if you're a very personal company and have your own style, it should be highlighted in the content. This era, do the golden mean to do the brand is the next 90-00 customers will not buy.

-Special understanding of the customer's sore point, and sometimes say 100 of their own good, but also say 1 customer troubles. People, will care about, who understand what customers want to be able to get the trust of customers. Therefore, in the content, from the customer point of view to write content, it is more appropriate to care about them than their own singing table much better.

5 Reuse and package your content

I do not believe that there are many fame marketing cases, it is packaged or hindsight. Many times good content also needs opportunity, if you can be appropriate in different time repeatedly use, minimally invasive, packaging your content is very necessary. Because your reader is not 24 hours ready to wait for your content to come, maybe when your content is released, he is not on the plane to see in time, and precisely this person will buy your things. So you need to make a withdrawal message so he can see it in time. What is it called? The good content also has the untimely time. Therefore, it is possible to reuse content when appropriate.

6) The conversion of the entrance to a call and should

Each quality content needs to have a user to move the entrance, this includes a key to add friends, micro-letter sweep, direct purchase button, learn more buttons, collection forwarding and so on. This everyone understands, the conversion rate is the best, the time is a cup of indifferent water, the reader walked away and then come back is not so simple. Each action is indicative of a user's liking for the content, so there is a need for action buttons to undertake this user behavior. There are many channels of content marketing, each channel to look at themselves whether there can be these entrances or functions, if not the simplest way is to do two-dimensional code or guide links.

7 Multi-channel Amplifier your content

The seventh step is to promote the part of the beginning, just also talked about the media (help you people) the importance of communication channels must be diverse. Fragmentation of information does not allow you to succeed in a single channel, it is almost impossible (small business), so it can only be more flowering, more results. You need to devote yourself to channel-spreading planning, which includes:

Industry Kol, Partner's Market synchronization promotion, short-term activity implantation, pay channel spots, relationship marketing intervention, SMS email telephone, monthly, social media activities and so on. I feel that if you don't have at least 3 items to power your content, your marketing will be weak.

8 Cultivate content marketing habits

I'm talking about how content marketing goes step by step, but does it really mean that your company has the gene for content marketing? I guess not, because the mature company process system must be precipitated rather than a temporary rise, so there is a habit to continue to do the possibility. Therefore, content marketing is the medium and long term strategy, it takes your perseverance to be a step into this field. If only 1-2 times the rise to do, can only be casual play to try water. Develop content marketing habits you can start with your daily blog post, add your monthly video recording and playback, and turn your quality content into dynamic, and then start your content with quarterly online sharing, an electronic book, or a usability report. These are the things your company does on a regular basis, and that's what you do with content marketing.

9 Find the best way to make your own

From the eighth step, you will surely find the best way to do it. Some people think that the book can improve their popularity, some people think that video can show the fun of marketing, some people think that the speech can embody the charisma, and some people think that writing Bovencai is the highest execution, it doesn't matter, as long as your content can be accepted by the audience that is a good way, regardless of its form. So, the teacher thought that video can reflect the handsome side, so I did ~

10 tracking the effect of the content

The last one is tracking, and that's what everyone knows. Several key indicators need to be specified, which can include

-Content production efficiency: Originally need 2 weeks to finish a content, now as long as 2 days, Awesome, your team is improving!

-Breadth of content: previously just micro-trust friends and colleagues in the point of praise, this time more people to participate in the comments and forwarded to other platforms!

-The number of times the content is displayed: The exposure number indicates the depth of the reach. Use the data to see the effect is increase is minus.

-Conversion and site performance: Use unique code (universal code) to distinguish the source of the sale, is not to see the contents of the order after the content, the site has increased traffic, search terms and direct Traffic landing page is not related to content marketing?

Source: http://www.zvenue.cn/zclass/tactic-class/10-step-write-good-contents.html