10 Basis of Internet marketing "robbing money" and "sentencing conviction"

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The so-called network marketing, in fact, is the small and medium Enterprises network "Rob Money" shortcut, to achieve small investment, high return effect. Many smart entrepreneurs tend to "win without a fight", they predict the future of their own business network marketing trends, like to their network marketing "sentencing", I decided that this thing can make money for me, because they found their own business "conviction" basis. Understand the network marketing friends know, network marketing is marketing rather than network, the site is a shortcut platform for marketing, so the network marketing positioning for enterprises to carry out network marketing is very important, then how entrepreneurs find their own network "Rob money" sentencing conviction basis? Here and you introduce common positioning methods:

I. Functional positioning

For example, any product will have a lot of effect, but how do you get your strong effect to tell consumers, so in the total efficiency, you have to remove the best effect of your product to pass to consumers, from where the successful product positioning. For example: flying silk = to head crumbs, fluttering soft = supple hair, Overlord = Prevent hair loss, Pantene = healthy bright ze.

Two. Quality positioning

The so-called quality positioning, is to emphasize the good quality of products, so that consumers feel safe and assured that the product to enhance the attractiveness of products. such as "good air conditioning gree made", "good calcium from the good milk-mengniu calcium milk", "robust pure water-27 layers of purification" "new flying advertising better than new flying refrigerator good"

Three. Emotional positioning

Brand emotion refers to the brand name of the word used in the meaning of a certain emotion, is the brand's own feelings, it is a part of the core value of the brand. As a child mother stooped to change a basin of water, grow up for parents to send a water heater-beauty of the water heater. Guhanshan, I got the first scholarship in college. Mom, I can help you with your work.

Four. Enterprise Concept positioning

Enterprise concept positioning is to use the enterprise in the continuous management and long-term development process of fine tradition and entrepreneurial spirit as a brand positioning appeal, reflect the intrinsic nature of the enterprise. such as China Mobile "gold service, Satisfaction 100", Nokia "people-oriented", TCL "to create value for customers"

Five. Self-expression positioning

Self-expression positioning is to express the brand of a unique image and content, so that brands become consumers expressed personal values. Aesthetic taste, personality. Life Taste of a carrier and medium of expectation. such as Rosa Silk Stockings-not only attract, but also a temptation! Nature Hall-you're beautiful.

Six. Chief Positioning

The chief positioning emphasizes the leadership of the brand in the peers or in the same category. Professional status. If fragrant float a year to sell more than 300 million cups, global sales first, Budweiser beer claims to be "the world's largest, most famous American beer"

Seven. Category positioning

Category positioning is a well-known and a common type of products make a clear difference, or positioning themselves as different from the alternative, this positioning is also known as the positioning of the demarcation line with the competitor.

Eight. Life concept positioning

The positioning of the brand image and life concept linked together, the brand image of humanity. Such a concept of life must be simple and profound, can arouse the consumer's inner resonance and confidence in life, produce a kind of inspiring feeling. such as "Lee Lang business Men, simple and not simple" positioning business people, "Jin pa Men-struggle, achievement of men", so that men have the power to struggle, only the struggle, will have achievements.

Nine. Cultural positioning

Cultural integration into the brand, the formation of cultural brand recognition, cultural positioning can greatly improve the visibility of enterprises. such as small confused fairy wine on the successful implementation of cultural positioning, will be smart and confused contrast, Zheng Banqiao's "woolly" of the famous words into the wine, but also like "Jin Six Fu" on the realization of the "wine brand" and "wine culture" information symmetry, with the broad masses of the foundation of the culture as a brand connotation, and the common people "Fu culture" The clever combination of the mind, so that gold six blessing a cannon and red.

10. Historical positioning

That is, a long history of products to establish brand recognition. Consumers have such a kind of inertia thinking, the longer the product, the more people can produce a sense of trust, especially the wine industry and antiques, the longer the more popular. such as "National cellar 1573-Your taste of the history of 430 years", "legendary quality, Hundred years Changyu."

The above is my company marketing-oriented website marketing system positioning System, for everyone to organize the top Ten Network marketing positioning method, hoping to help you find their own positioning, so as the network marketing positioning system to lay a good foundation, I believe that as long as you can put their own network marketing positioning System Well, Your network marketing development direction is also clear, want to know more about network marketing information? Want to have their own network "Rob Money Machine"? Welcome to join me in the Exchange

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