10 data argued: mobile marketing worth putting

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Lead: The continued growth of mobile ad investment, consumer usage of mobile applications, the growth of the use of mobile coupons, and so on are explained: You deserve to invest more in mobile marketing budget.

Many marketers have had a similar experience, they have to report to senior management, explain the cost of the budget, and try to get new projects.

Once upon a time, it was a difficult process, and the two sides had to haggle back and forth, but sometimes the process was easy because the marketers were very convincing about what they were explaining. In any case, as a marketing person, budget management ability will become a very important part of your career. You have to use numbers and graphs to analyze, where do you spend your budget, and why are you using it?

and mobile marketing has become a channel can not be ignored, many companies have been mobile advertising as the first marketing way. All of us have to start as soon as possible as many competitors have already done so. And the following statistics can prove the necessity and importance of spending more money on mobile-side marketing.

1. Mobile advertising investment will continue to grow over the next few years

Investment in mobile advertising in 2014 is expected to grow by 75%, to $31.45 billion trillion, which will account for 1/4 of total global digital marketing inputs. Companies like Google and Facebook have a strong push for the trend.

Although these conclusions are predictive, the investment in mobile advertising will continue to grow as various platforms continue to evolve.

2. Consumers are less likely to compare different businesses when using mobile apps

According to comscore, 46% of consumers say that when they use mobile apps for online shopping, there is little comparison. The report is based on a survey of 3,000 adult American consumers.

Therefore, you have to quickly launch the corresponding mobile applications, so that potential consumers will not be attracted to competitors. You can develop a new application, or use some plug-ins on a variety of social networks, and so on.

3. More than half of the time spent on Internet users is done on the mobile side

Data show that today's consumers have more than 60% of the time spent on the internet, is done on the mobile side. So there's no reason to keep your business from landing on the mobile side. It is especially important for the mobile end to analyze your return from the perspective of customer lifetime value. If you can design the mobile platform is excellent, but also can convert one-time consumers to long-term customers.

4. The continuous integration of mobile end and retail industry

A fashion store called Alex and Ani, for example, uses mobile payment devices to increase sales by 318%. Before they had to place 3 POS machines in each store, but now they can solve all 25 of the payment problems with simple mobile devices.

So mobile marketing is likely to affect your offline retail business, creating a good complete experience for consumers. This, in turn, will boost sales growth.

5. Mobile traffic will continue to grow over the next 5 years

According to Ericsson Adroit's report recently, between 2013 and 2019, the mobile end of the flow will be increased by 45% a year, that is, to 2019 years mobile end of the traffic will be 10 times times today.

So no matter how big your company is, you have to start moving your marketing as quickly as possible, and if you don't, your competitors will quickly overtake you.

6. Video will become more important on the mobile side

By 2018, the percentage of mobile video traffic taking up all the mobile-end traffic will grow from 53% this year to 69%. According to statistics, average users spend 2 hours a month watching mobile video every months of the year.

Video advertising is the best way to attract the attention of users on the mobile end, but it is necessary to pay attention to the long-term impact of not simply relying on viral transmission.

7. Facebook mobile users over desktop users

Facebook has recently announced that its mobile-end users have reached 1 billion, and that they have seen a significant increase in revenue from mobile-side advertising, and that Facebook can analyze and accurately target users based on their online behavior on their pages.

8. The coupon usage in the mobile end is increasing

One out of every 4 smartphone users in 2014 exchanged coupons. According to emarketer of the research Institute, the number of smartphone coupon users increased by 66% in 2012, and this growth trend will continue.

The huge popularity of smartphones makes it easy to use coupons, a great opportunity to get users. In addition, when consumers enter your physical store to spend, in fact it is also a good time, because they have been concerned about your business. In addition, the way to advertise with coupons on the mobile side is still very new, so there are fewer competitors in this direction.

9. Twitter continues to grow at the mobile end

Twitter says 76% of its users are logged on by mobile devices, and now there are 500 million messages per day for global users.

The message shows that advertisers, in addition to the desktop side, should also focus on the mobile side of Twitter. In general, these two aspects should be focused on at the same time, but the current trend should be more focused on the mobile side. With the convenience of API functions, merchants can easily analyze the effect of mobile marketing on Twitter.

10. Mobile end of the search will bring immediate action

Iacquire, an analyst, says 70% of users who search on the mobile end will be able to complete an operation within one hours. This means that users are more specific when searching on the mobile side.

This statistic shows that advertising on the mobile side can also promote business indicators, such as the application of the download, the number of transactions and so on. Because the user sees less discrete information on the mobile end, it is not easily distracted.