10 Insider details behind the release of the letter: target users over billion

China Telecom and NetEase will jointly hold a conference today to release the new OTT mobile application "easy Letter". This is also after China Unicom and micro-letter to achieve cooperation, another operator to choose and Internet enterprises on the OTT business "marriage." The author through many contacts, there are 10 insider details in advance of the slot: 1, joint venture: China Telecom and NetEase set up a joint venture company "Zhejiang Wing Letter Technology Co., Ltd.". 2, Personnel: Chairman of the director of Zhejiang Telecom Lu Yaohui concurrently, from NetEase Zhang as the general manager of the joint venture, China Telecom Wing chat business, the original head of Gao Zhimin as deputy general manager. The head of the finance department is dispatched by China Telecom, and the product, market and personnel will be dispatched by the NetEase party. 3, traffic concessions: easy to believe there is a "free flow" policy and for the national wing users "send traffic" promotional policies. 1), the registration of China Telecom National Traffic 300M: Successful registration of users can be received 300M national traffic (flow of the current month, the period of 30 days), unlimited use of the letter, 2, active users free of charge 60M traffic: Monthly active users (send more than 5 messages), The next month can be received 60M national traffic (users apply for cash, flow valid for 30 days), unlimited use of the letter, 3, the national user-oriented traffic reduction: From January 2014 onwards, for the national wing users, easy letter will be all exempted from the flow costs. For non-telecom users, the JV company will also take further steps to exempt this part of the user's traffic charges. 4, the user's goal: easy to believe that the internal target is the user level over billion. 5. Objective: One side of China Telecom hopes to accelerate the "go telecom" attempt to reduce the OTT business impact by cooperating with internet companies, and NetEase wants to use China Telecom's layout OTT business to compete with Tencent micro-letter. 6. Easy letter and wing chat positioning difference. "Wing chat" will focus on the future focus on the government and enterprise users market, China Telecom will focus on promoting new products easy letter into the personal instant messaging market. 7, easy letter and Tencent Micro-letter Distinction 1), easy to cooperate with operators more closely; 2, SMS voice and other operators more prominent advantages: Easy to realize with SMS, telephone, landline interconnection, chat methods, including high-definition voice, graphics, video, music, graffiti, map, etc. 3, the integration of NetEase's mailbox, cloud music and other resources 8, the public account: the future will be from the media and corporate users to provide public accounts. 9, Ishin has many times easy name: from this March's "wing letter", changed to July "Ding Ding", the final one months before the release of "Easy Letter", showing the game between China Telecom and NetEase. 10, China Telecom, Unicom and China Mobile phones and fixed-line users can also use the letter, the IDC cost, the net settlement, are undertaken by the joint venture company, do not need to pay users.