10 kinds of feasible free promotion methods for group purchase website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Previously in an E-commerce company to do group buying promotion, because the company is biased to maximize the free promotion strategy, so can only be used in a variety of resources to find the right way to promote. Here is a summary of the previous operation found that the feasibility of the 10 kinds of group purchase site free promotion methods.

1, group purchase navigation submission

This is the purchase station must promote the way, because the particularity of group buying, consumers are also accustomed to buy navigation to find a synchronized display of the right goods, so as much as possible to the Group to guide the submission API is very necessary. Although some of the more well-known group buy navigation is paid to include, but as long as the patience to find, can be included in the free small group buy navigation station is still a lot of. It should be noted that the application is included in the best direct plus Q talk, in the Web submission is often not foreseeable.

2. Drying List

This is a relatively good way to promote group buying, now most of the mainstream group buy navigation forum (such as Regiment 800, everyone, 360, etc.) will open up a single area of the sun, with the consumer's point of view to post, and then register a number of small to top posts, the content of the post must be pragmatic, do not let others see it is entrusted Picture as far as possible with their own products to take, so more realistic.

3, Borrow power sales

Seek cooperation, this is recommended small group buy station to walk the line, because in the case of not too well-known, want to rely on their own buy station to sell sales is a bit difficult, the quickest way is to find some well-known group buy station cooperation, let it sell, to a certain profit commission. For example, high-peer, Sina Group purchase, QQ group purchase and so on some well-known group purchase stations are in this form of cooperation. And not only to improve sales, but also to use these platforms to improve their website visibility.

4. Forum Promotion

Forum promotion can be roughly divided into two kinds, one is the soft form, similar to the above the drying list. The second is the Forum shopping section, in such a section of the release of commodity information, you can use their own website name and logo, which will appear more trustworthy, posts remember to bring the link to the product page, so as to guide into their own website. The early stage of the forum promotion is to collect a number of popular relevant or local forums, and shopping related sections.

5. Classified information

Classification information has a benefit, that is, what the basic products can be posted up, and can bring links, promotion + optimization can be balanced. More suitable for the purchase of more goods station, looking for more than 20 popular classification information to be updated every day, especially like the market people 58 city, such as several well-known stations can be updated, although the Coolie live, but the details do in place, the effect is still some, classified information is a fair and aboveboard free promotion of merchandise platform.

6, Weibo

Microblogging marketing in Kang Min's blog has said a lot of details, will not repeat. Daily use in group buying promotion can be used for promotional activities or merchandise promotion, but if the daily broadcast is a commodity link, how much will affect the quality of the account number, but also affect the growth of the fans, so it is suggested that micro Bo as a means of communication and interaction, rather than send a link tool.

7, Bulk Mail

E-Mail has been the main battlefield of E-commerce marketing, some large-scale business shopping mall (such as Beijing East van, etc.) is a continuous bombing, enough to see the importance of mail marketing, but also to guide the old users to buy the best way. Just now the mailbox anti-spam settings more and more stringent, free mass software basic can not break through the line of defense, need to do email marketing friends may wish to consider some good word-of-mouth fee software, now the charging software is set registration account, collection address, mass, statistical integration, quite convenient. Mail mass should pay attention to the place is, must constantly test, for example, how to collect accurate target mailbox more effectively, how to send not easy to go into the dustbin, how to send the rate will be very few, how to write the title content clicks Higher and so on, oneself test a safe parameter again action, lest waste unnecessary energy. Before Kang Min has gone through such a misunderstanding, set the number of each account sent to 20, who knows the whole is not to know the letter ~

8. Mass message

Bulk SMS mainly to guide the registered members to buy again mainly, regular to the old members to send special products or promotional activities of information, the intensity of the activity itself is attractive enough, the effect is very obvious. But the bulk of the message does not recommend crazy bombing, after all, not the target group, bomb is useless, wasting expression just.

9. Product SEO

Each new product on the line to do the title, keyword and description of the settings, how much can be in search engines to get some rankings, especially Google's ranking will be very good, through the search to attract the natural flow is also easier to deal with. In addition, can also be in some questions and answers platform for goods to do questions and answers, guide to their own group buying station, but now this kind of problem is more easily harmonious or by some of the eggs hurt people report.

10, QQ Group

QQ group effect is not very good, because in mixed Q Group Most of the people are businesses, advertising itself has been more rampant. Only have the time still can do, the detailed operation does not say, everybody should understand.

Of course, can do the free promotion there are a lot more, these are just I often used, just in such a burning money e-commerce environment, free promotion also means a little bit, perhaps with limited funds to exchange for greater conversion rate is to do the premise of the electricity business.

This article originates from Kang Min's blog, original address: http://www.jiangmin80.com/archives/1310.html