10 kinds of methods used in Network marketing

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?? The realization of network marketing function needs one or more network marketing means, in addition to the search engine registration There are also: Network advertising, exchange links, information release, mailing list, license email marketing, personalized marketing, membership marketing, viral marketing and so on. The following briefly introduces 10 kinds of commonly used network marketing methods and general effect.

?? (1) Search engine registration and ranking. This is one of the most classic and most commonly used network marketing methods, now, although the search engine effect is not as effective as a few years ago, but the survey shows that the search engine is still the basic method of discovering new sites. Therefore, in the main search engine registration and get the best ranking, is the site design process to be considered one of the issues, the site is officially released as soon as possible to the main search engine, is the basic task of network marketing.

?? (2) Exchange links. Exchange links or call reciprocal links, is a certain complementary advantages of the site between the simple form of cooperation, that is, on their own site on the site to place the logo or site name and set the other side of the site's hyperlinks, so that users can find their own site from the cooperation site, to achieve mutual promotion of the target. The role of exchange links mainly in several aspects: access, increase the impression of users browsing, in search engine rankings to increase the advantages, through the recommendation of the cooperative website to increase the credibility of visitors. More importantly, the meaning of the exchange of links has been beyond whether to increase the number of visits, more important than the direct effect of the industry's recognition and recognition.

?? (3) Viral marketing. Viral marketing does not really spread the virus in the way of marketing, but through the user's Word-of-mouth propaganda network, information like viruses spread and spread, the use of rapid replication to thousands, millions of audiences. A classic example of viral marketing is hotmail.com. Now almost all of the free email providers are adopting similar promotional methods.

?? (4) Online advertising. Almost all network marketing activities are related to the brand image, in all with the brand promotion related network marketing means, the role of online advertising is most direct. Standard logo Advertising (BANNER) used to be the mainstream of online advertising (although not the only form), after entering the 2001, the Network advertising field launched a vigorous innovation campaign, new forms of advertising continue to appear, new advertising because of the overcoming of the standard banner ads load Information Limited, interactive poor weaknesses, So get a relatively high number of clicks. Research has shown that online advertising hits do not fully represent its effect, online ads for those who browse without clicking on ads, the total number of visitors more than 99% of the audience also have a role.

?? (5) Information release. Information dissemination is not only the basic function of network marketing, but also a practical means of operation, through the Internet, not only can browse to a large number of business information, at the same time can publish their own information. The most important thing is to publish valuable information on your website in time to give full play to the function of the website, such as new product information, preferential promotional information, etc.

?? (6) License email marketing. Email marketing based on user license has obvious advantages over traditional promotion methods or unsolicited email marketing, such as reducing the nuisance to users, increasing the accuracy of potential customer positioning, enhancing relationship with customers, and improving brand loyalty. The premise of developing email marketing is to have the email address of potential users, which can be collected and collated by the enterprise from users and potential users, and also can utilize the potential user resources of the third party.

?? (7) Mailing list. Mailing lists are actually an email marketing form, mailing list is also based on the principle of user licensing, users voluntarily join, free to quit, slightly different, email marketing directly to the user to send promotional information, and mailing list is to provide users with valuable information, in the content of the message to add the right amount of promotional information, In order to achieve the purpose of marketing. The main value of mailing list is expressed in four aspects: as a promotional tool for the company's products or services, easy to communicate with users, sponsorship or sale of advertising space, billing information services. The mailing list has many manifestations, such as news mails, various electronic publications, new product announcements, promotional promotions, important event reminders, and more.

?? (8) Personalized marketing. The main contents of personalized marketing include: users to customize their own interest in the content of information, choose their favorite form of web design, according to their needs to set the information received and accept the time and so on. Personalized service in the improvement of customer relations, cultivate customer loyalty and increase online sales have obvious effect, according to research, in order to obtain some personalized services, in the case of personal information can be protected, users are willing to provide limited personal information, which is to carry out personalized marketing premise guarantee.

?? (9) Network Membership System marketing. Network Membership marketing has been proven to be an effective marketing tool for e-commerce sites, many foreign online retail sites have implemented membership plans, almost covered all industries, the domestic membership system marketing is still in the early stages of development, but has seen E-commerce enterprises to show the strong interest and exuberant development momentum, At one time, China's E-commerce banner era Everest Company (my8848.net) in early March 2001 launched the "My8848 online chain (u-shop)" is a form of membership marketing. Now, Xidan E-commerce Company Online Shopping mall also adopted this kind of marketing ideas, but in the form of performance there is a certain difference.

?? (10) Online store. Based on the E-commerce platform provided by the third party, the Merchant operates the online shop on its own, just as it is a relatively simple form of electronic commerce, like renting a store in a large market. Besides the basic function of selling products directly through the network, the online store is an effective network marketing method. Considering the overall marketing strategy and customer's perspective, the function of the online store is mainly in two aspects: on the one hand, the online store provides the convenient condition for the enterprise to expand the online sales channel; On the other hand, the online store built on the well-known e-commerce platform increased the customer's trust, and functionally, Do not have e-commerce function of the corporate web site is also an effective complement to enhance the image of the company and directly increase sales have a good effect, especially the corporate web site and online stores combined, the effect is more obvious.

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