10 major marketing skills to break the app ranking spell

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The emergence of every business model is based on an extension of real life, whether emotionally or geographically, it is in the reality of a life to maximize the extension to meet the people in daily life is disappearing every perceptual cognition. such as the wiring of social networks, such as the microblogging mode of information acquisition, such as the purchase mode of the new shopping model. Of course, because the advent of smartphones in our lives, let the web2.0 era and the web3.0 era, began to accelerate the arrival.

"So" from Facebook to Renren is ubiquitous, while "Lo" represents a variety of positioning and check-in based on lbs (Location Based Service), Foursquare or street, including Facebook Places and everyone reporting; Mo "is a variety of mobile internet applications brought by smartphones. Today's model has become the "Solomo" of the world, Consumer-to-consumer Taobao combined with SNS, Mushroom Street shopping sharing mode of building, Renren followed by everyone after the shopping, if these models will enter the mature, next we will see the most magical side of the Internet, that is closely followed by the addition of Tencent, Most of the leader of the model ended up in a few windows of QQ.

Human beings have been unable to stop the socialization of E-commerce, the reputation of the circle of friends is being detonated. Of course, in addition to the social, mobile era has been from the subway bus station to the phone giggle in the hands of a bunch of people slowly began, next will be the fastest speed sweeping everyone's life, you can not go online, but you do not accept this era the most crazy metamorphosis, that is Weibo and app brings a huge impact.

More and more companies and Web sites are beginning to enter the app age, are in the fastest speed to occupy the mobile area, once the position of success means that, in the normal work of 8 hours, we have two times with consumers to love the opportunity. This opportunity to communicate is more of a friend than a serious opening. Even if the cock silk in such a gold communication time, can also instantly hold live like Gaofu envy envy hate vision.

And then encounter the Apple Store blocked app Brush list, app's way to break the road is more blurred, app hit list algorithm began to search engine optimization algorithm as the first breakthrough app. Because an app once online, if not squeezed to the top 200 of the total list or the top 20 of the list, basically into a dead end of the situation, because no display means that there is no download, no download and active degree, basically announced an app doomsday.

App's play list is not like search engine optimization rule-based, once optimized to maintain can assist this keyword has been appearing in the Search engine home page. App rankings are instantaneous, and new apps are online every day, and app is a marathon rollout process, and of course we see a lot of apps rushing down the list, and when it comes to late fees, it goes down until it gets out of the list. So the mobile phone field of snatch war, need to have a very perfect psychological war, not only let users like, but also need their active degree.

Some time ago, we in the introduction of a mother and infant type of mobile phone application, just in time to catch up with Apple's strict brush list period, Weibo encountered an unprecedented inability to comment embarrassing period. The latest hit list algorithm has become a mystery, so we have adopted a small range of Word-of-mouth marketing methods, of course, if we do not like the "catch people" as adequate budget. So we readjust our referral strategy.

1, a single channel impact of the App Store is basically difficult to the blue sky, of course, if the recommendation of Apple, especially for a week of the App Store home page recommendations, rather than the classification of the recommendation, but also can be a stroke. But this recommendation is sometimes a bit of luck. But applications based on Apple's own advantages are certainly more likely to be recommended.

2, the current impact list ranking, instant outbreak easy, continuous stability difficulty coefficient increase, app promotion is basically bottomless, once the promotion of capital broken chain, app rankings began to fall into a continuous decline until no rankings, because every day there are different app in doing a variety of promotion.

3, such as micro-blog, SMS and other recommended methods, has not been applied to the impact list, if the ranking is maintained, it can be a try, but this kind of promotion method is not suitable for the whole day, after all, app's ultimate goal is to install the user's mobile phone, so every day after 22:00, mobile phone party haunt, it began to work.

4, if only for the impact of the list, the list after the herd effect, is generally concentrated advantage firepower to the advertising costs are smashed on the same day. We are in the promotion of maternal and child mobile phone applications, is the overall budget smashed after 14 points, has lasted until 20:00 the next night around, ranking for the first time to reach the total table of 91, Life Class list 6th place. And the life of the list near the Beijing-east, Taobao, beautiful said such as the application of big names.

5, of course, our first week on the line to use the mother blogger's evaluation and maternal and infant media recommendations, won the Apple Store Editor's favor, give us a week of living class list continued the top three recommendations. It can bring 200-300 downloads per day. However, the premise is the quality of the application to pass, or even usher in a large number of downloads, the latter will be less active degree of poor.

6, app in the list of the time, the first thing to see is the application of the icon, except for most of the various means to attract the eye of the icon, most of the company's app is able to identify the application of the broad range, otherwise you can hardly from the total list of 200 applications to break through.

7, limited to avoid in the early promotion of a one-time killer, and now is basically a needle in the haystack. However, good application options and some limited app-free cooperation, if the best position, will still produce very good results. Most users ' downloads are impulsive and passive-recommended. We at the beginning of the promotion of maternal and child applications, the first choice is the app mobile phone client hard wide + micro-Bo + precision mother and infant type of evaluation, hit the list of the day the results are very large, ranked in 4 hours before the total list of the top 200.

8, the app on-line three days to a week of the most critical, of course, because of apple weighting problem, some special category of the list Apple store should have another weighting, otherwise the total table 200 have become a classification application. In the same period, we also have a partner of the music class application, the choice of April 1 Leslie Cheung's anniversary rushed to the top of the music list. Perhaps the right time to do something appropriate for ascension is critical.

9, although most people are still studying the Apple Store ranking algorithm, such as download volume, hourly to daily to the weekly download ratio. The application of the rating from the 1-5-star ratio, or even the application of activation volume, comments, page click Conversion ratio, daily open application Billy, download the proportion of clients, etc., through our test, the actual client than the column, especially the installation of the key to become the core, It seems that the proportion of previous downloads that rely solely on computers should begin to be weightless. Of course, the same client download installation and uninstall, will affect the rankings. Also means that one app downloads 100,000, and then unloads 50,000, and its weight is definitely less than a 50,000 download unloaded.

10, once the success of the list, began to reduce the cost of delivery, especially some mobile phone client ads. If the rankings fall more serious, it is a bit of proof that the application itself may not attract users, which requires developers to reflect on, of course, small scope to promote the time, or to user experience recommended by the mobile phone as the benchmark, or once a large area to promote, there will be a bad turn back.

The article originates from Qingdao Mai brand Management Network (www.viibus.com) More marketing exchanges please pay attention!