10 Misunderstandings in website construction, optimization and ranking

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The site in the search engine rankings when the decline, it is very normal. A lot of webmaster in this matter, in the analysis of its reasons, it is easy to go into some misunderstandings, once the site rankings decline, began to recall the two days since the site has made any changes, and firmly believe that the recent changes in the site rankings are the reason for the decline. such as the first two days of the site to replace the server, after a few days the ranking of the site declined, immediately think that the change of the server rankings have an impact, and in fact the reason is not because you changed the server, but because the new server instability, resulting in a decline in Web site access, often not open Therefore, the reason is not to change the server this action, but the new server itself, if the new service is stable and normal, will not affect the ranking of the site. Webmaster in the site construction, optimization and ranking, we must go out of these misunderstandings, or you may make the more you do optimization and ranking the more confused.

1. Foreign space and domestic space on the site rankings have an impact on the foreign server to the site than on the domestic server ranking of the site is poor.

This is not true, search engines if Baidu, no discrimination against overseas sites. Just say, because some national laws and regulations and other factors, if ordinary users can not visit the site, such as Baidu search engine may not be able to access.

2. When a site in the same IP site is penalized, other sites with the same IP will be compromised and punished.

This possibility is very small, the same IP site in a certain period of time by the Baidu penalty is not because it is the same IP and connected to be punished, and perhaps because of the same server, and the server is very unstable and navigation is down the right, such as slow, often not open.

3.google support Nofollow, Baidu does not support.

Baidu has been supporting nofollow at least since 2010.

4. The site opened a CDN (content distribution network), Baidu rankings have influence, the weight of the site will drop.

Now, many large Web sites are using CDN, the site opened CDN will not have an impact on the rankings. However, some CDN service providers will cause the site to be inaccessible in some areas and may affect the Baiduspider crawl. So, the impact is not because you opened the CDN, but because your CDN service provider in the technical superior factors caused your site access instability.

5. Use site syntax to query the website, if the site is not in the first page, the site is down right.

This argument is incorrect, site syntax query search results, more often similar to a random sort, in addition to the description of these pages have been included, can not explain any problems.

6. Baidu Website Volume display is the largest 125K, more than 125k of the Web page on Baidu included and ranking has an impact.

There is no direct relationship between page size and search engine crawling. Just said that the large Web page will have crawl truncation, and the content is the same, the Assembly has grabbed truncation. Of course, the upper limit of crawl truncation is much greater than the upper limit of index truncation. Instead of saying that the page is larger than 125K will have an impact on the Web site and ranking.

7. The longer the title the better, can include a lot of keywords.

The search engine has no limit on the length of the title. But many people like to put a lot of keywords into the title, thinking that it would be full bloom, but probably counterproductive. This principle is the same as setting the number of hyperlinks on a page. The more people there are, the less each person gets.

8. Would you be penalized for modifying the Meta Description site home page?

Many webmaster this feeling, mostly because the site is a new station, the theme and content of the site is not yet mature, so in the completion of the site construction, in the beginning of the line may often change the title and description, and just in the change title and description, Site rankings have fallen in rank. The reason is that the new station in the search engine of the observation period, the content of the new station generally also change a lot, the ranking of the fluctuations is very normal, just happen to change the title and description when the ranking dropped, this is not the reason. Too frequent changes may not be timely feedback in the summary. Of course, often change the title and description unfavorable to the user experience, search engines will not welcome, but can not say modify the site home page of the Meta description site will be punished, the problem is a degree.

9. The replacement server has an impact on rankings.

No, there will be the impact of the site ranking after the replacement of the server, but the problem is not in your replacement server, but because your new server may be unstable, if the speed of access drops, often not open, hardware problems.

10. If you do the Baidu promotion, once do not do promotional sites will be difficult to have a good ranking. Or that Baidu is the impact of the promotion of natural rankings.

Do not do website promotion, and the natural ranking of the site does not have a relationship. As for not doing the promotion after the site rankings are very low, and can not even find, because only from the quality of your site to find problems, do not promote the site, in the beginning of the site began to pay attention to the quality of the site, because such a good ranking. And do the promotion of the site, as long as spending more money can be ranked first, so do not consider the quality of the site. And once you do not promote, no privileges, and other sites like standing in order to win the same quality of the same starting line, naturally it is difficult to compare with others.

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