10 points for better use of web analytics tools (on)

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Almost every SEO knows the concept of ueo, yes, is the user Experience degree optimization. But a lot of SEO does not know how to do can be used as a page user experience degree standards. Ip\pv\uv\ jump rate, these familiar nouns are as important indicators of UEO analysis. These metrics typically come from third-party statistical tools so that you do not use log viewer, such as Web Log Explorer, to view logs and then analyze them artificially. While Third-party statistical tools are now becoming more and more silly, there are some tips for using them:

1, do not use too extravagant statistical tools

What is the concept of luxury? If you have a pair of 10-dollar shoes, and you have to take off your shoes in the rain to get wet, then this pair of shoes is a luxury for you. If there is a pair of millions of shoes, still treading water, running sand, no heart burden, then this is not a luxury. Web analytics tools are the same. Take the domestic more well-known three paragraph. I think the difficulty from small to large ranking is: Baidu statistics->51.la->cnzz. Of course, these can only be called Web analytics tools, but as a Web site analysis is enough. Using these features will be more handy when you use GA or other billing tools later. If you haven't touched these before, look at GA and I'm sure you'll faint. Do not use the more high-end WA tools, for beginners, CNZZ and Baidu Statistical user experience is better.

2. Learn to use free tools first

If beginners do web analytics, remember to first learn to use the Free WA tool. I believe that 90% of stationmaster have used cnzz,51yes,51.la, Baidu statistic or other free website statistic tool. But 50% of people did not pay attention to a page bounce rate, IP and PV ratio, the same entrance of different pages of the bounce rate and so on. If you look back at all the features of the free Statistics tool now, you will find: Wow! The original free can also be powerful!

3, the website Statistic tool analysis does not have the final conversion rate

Although in the website analysis often mentions the conversion rate, but: the website statistic tool is the analysis does not come out the final result of the transaction. The analysis tool can only count the number of successful payment pages or the number of successful pages registered, but the real deal is not the next order. It's like a fish biting, even if it's not put in a bucket, it's not a fish. But can combine ERP software or invoicing software to carry on the final conversion rate analysis.

4, the best tool is hand +excel

Yes, the best tools are not the billing software, but our own Excel. For example, when we analyze the page, through the statistical data we can not particularly clearly understand the direction of the user, but through the manual we see the page entrance page, exit position. For example, we extend the long tail of the keyword, although statistical tools have antecedents of the statistics, but we still need to export, one after the analysis and expansion. Web analytics tools are just a tool for analysis, and the real strategy is made by human and tabular.

5. Web Analytics Tools can't tell you why

Although the website analysis tool has the formidable data analysis ability, but did not provide the better suggestion or can only provide very chicken's suggestion (for example Baidu statistics). When a page jump rate is too high, web analytics tools can not tell you why this page jump rate will be so high, only the characters to see whether the page has links to exports, the export of visual and content relevance and so on. Still, the real strategy is made by human and form.

Today first analysis to this, in fact, Cnzz, Baidu, 51.la is not the real sense of the site statistics tools, only as a flow-click software. But you can combine the visual design of some of the tools to expand. (article from: http://www.sjdcsm.com/imported French wine original, reprint please keep the link)