10 precision marketing into the top of the app.

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Yesterday, by the Royal legend authorized, in hand tour under the ARPG of the game issued by the hand tour "decisive battle" officially open iOS limited download, due to excellent quality and high expectations, the work in just 24 hours to enter the App Store free list of the top 10, a great success.

As currently the only one of the legendary Hand tour licensing, "decisive battle" after exposure has been a popular player. 16th game Landing iOS, to obtain the top three of the pay list success. 23rd, game Android, jailbreak full platform in beta, 10 groups of servers all full, by many mainstream hand channel as the S-class products and highly recommended location. Today's "Battle of the Sand," The iOS version of the App Store in the top 10 free list, and the record to a new high.

Figure 1: The Battle of the App Store pay list

Figure 2: The free list of the Battle Bay App Store

"Decisive battle" to achieve such success, and in hand tour with Yue game in advance one months ahead of the warm-up, as well as "Rock Days Regiment Black Panther Endorsement", "The Legend of the Guild settled", "legendary player channel reach" and other three precision marketing strategy has a direct relationship, Especially for the guild's pull and legendary player channel reach strategy is very effective, smoothly pull more than 350,000 of the legendary players to participate in the official website booking, more than 250 guilds joined the association.

Select with the Rock Day Regiment "Black Panther Band" Cooperation, in hand tour with Yue games related to the owner said, this is a precise pan entertainment marketing behavior, the Black Panther Band is a classic and blood representatives, which is completely consistent with the legendary tune, by the Black Panther to create the theme song "Brothers", not only to sing the Black Panther band 27 years of Brotherly love, It also sings the immortal friendship of 14 years legendary player. Once the theme song of the Black Panther Band was released, it gained the recognition and resonance of the legendary players, and formed a wide spread among the groups.

For the guild's pull, "the decisive battle Cheng" launched the "Million cash-assisted society to start" activities, the Strength Guild simply provides the guild name and the contact method, may reserve up to 100,000 of the pioneering fund as well as the game full service Merry-go advertisement propaganda resources, these unprecedented welfare, has attracted the guild's joining, the present " Battle Sand "has received more than 250 associations to join the application, half of which is from the" legend "of the Guild, which also set the hand of the Guild cooperation.

For the legendary player's touch, is also "decisive battle sand" marketing team spared no effort in doing things, first of all, and 5173 in-depth cooperation to ensure that the legendary big R player Precision touch. And in the legendary player Jiangsu cumulative send SMS push to reach 3 million, for the game brought more than 100,000 of the booking user, the results are significant. At the same time, the legendary player in the concentration of YY voice, is voice on the "decisive battle" is also extravagantly, put 100,000 cash and IPhone6 Plus award, a large number of accurate users.

Through the "decisive battle" three major marketing means, we can see that the promotion of hand tour is no longer "vulgar marketing bo Eyeball, smashed advertising budget," the "reckless" era. As the hand tour products more and more subdivided, the player's taste is more and more mature, the game issuer needs to pay attention to is the precision marketing, find the target user group and the catalyst to carry on the accurate promotion, is the most effective promotion way.

It is reported that in order to create a healthier market environment, and better safeguard the interests of players, in hand tour with Yue games and Shanda has begun to contact the judicial Department, on the market piracy legendary hand tour to carry out a severe blow. It is believed that with the opening of the crackdown on piracy, the results of the "decisive battle" will be up to new highs.