10 serious mistakes in the optimization of hospital website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Hospital site optimization Staff often make some of the optimization of serious errors, the following summary of these errors, preparedness.

1, did not carry out keyword analysis

The direction is not clear, the keyword collocation is unreasonable, the rank effect is not good, invests a lot of capital, the rate of return is low, these are not carry on the question that the keyword analysis produces, these questions are fatal.

2, regular change of page title

Title is the key to search engine matching keywords, search engines rely on title tags to cut words, set up the index, this is the most original stage of the search engine rankings, although the search engine technology has developed by leaps and bounds, on the title of the dependency or improve the user experience a key point, Regular change title, search engine will be treated as cheating, so change the title to be cautious.

3. Collect a lot of articles

The internet is highly repetitive articles, search engines do not give a good ranking, a large number of collection of articles on the whole station also has a considerable negative impact. Website construction After collecting a lot of articles, there is no real content of their own, to the user brought bad browsing experience, to the search engine left a bad impression, but also to the search engine optimization has brought a lot of risk.

4, the pursuit of beautiful website production

Hospital leaders blindly pursue the beauty of the website, the atmosphere, good-looking, beautiful, these are the performance of the hospital managers vulgar. Simple and clear page can give users a good visual experience, a large number of use of pictures, too much of the flash caused the page volume is too large, slow loading speed, so that the usefulness of the site is greatly reduced; navigation using pictures as a link, search engine difficult to identify the structure of the site.

5, a lot of duplicate page title

Page title such as hospital staff, have a different name, the same site, title equivalent to the name of the Web page, keywords is relatively page "features", description is the description of the Web page. Website optimization to help the search engine to distinguish between any two Web pages, reduce the similarity of the page.

6, JS and iframe

JS and IFrame in the course of the development of the Internet, mostly as a network advertising situation exists, most of the advertising management through JS and IFRAME management. Although today's web technology can make advertising as a supplement to the content of the web, but too many ads will give users to browse the content of the page caused interference. Search engine on the content of JS and iframe or not to "consider", the useful information in JS became useless information, a large number of JS and IFrame will be thought of the page placed too much advertising.

7. Links to multiple websites

The homepage of the website is the highest weight, is also the keyword easiest to get ranked, most of the webmaster are placed in the home page a large number of popular keywords, because the home page is limited in location, far from the demand for many key words, many webmaster have done a lot of satellite station, will be part of the popular This is a kind of jamming search engine ranking behavior, search engine also has taken certain measures to such behavior, for example: Lengthen new station's ranking time, to the new website carries on the sandbox processing, through the information gathering analysis, will the station group website Carry on certain punishment processing.

8, the article frequently deletes causes the massive dead link

Hospital internal management, often delete some site columns, articles, etc., deleted pages will produce a large number of dead links. Hospital website to do 404 error page settings, delete the page as far as possible to retain the page, in the original page to make changes, delete after the site to do a good job of updating the page.

9. Missing Import Link

Took over many hospital site optimization work, most sites are included in the problem, check it is not difficult to find, many are missing import links. The internet, the relationship between the Web page and the Web site through the link to establish, if there is no link between the website and the outside, no contact has become an island-type site, search engines can not know the existence of the site.

10, copy website

The hospital to build a website to save money and labor, direct beard nose a grasp, the existing Web site program template directly to use. This will come out two similar high sites, such a new station is difficult to get good rankings, the old station will also be affected by the joint.

Www.lr120.com Hefei Beauty Gynecology Hospital website, since last October to do SEO, traffic is significantly higher than last year's traffic increased a lot.