10 Sins of the Business-to-consumer website

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

I don't change the product with the seasons.

It is summer, but in a prominent position placed warm underwear! This can achieve the maximum sales??

This kind of site is generally sold home and personal or women supplies, such sites are still very seasonal features, why not according to seasonal characteristics in the prominent position (especially the home page) put the appropriate season of goods?

Recommendations：

1. The goods that are not in season should be changed in time. For example, summer thermal underwear, and its related products need to be off the shelf.

2. Get a point to push the goods related to the season. The website that sells the household and the personal user or the feminine supplies, should want to push more with the seasonal correlation

Products, such as the main push fans in the summer, sunscreen supplies, mosquito repellent supplies, summer bedding, swimming underwear and so on

3. Be good at using seasonal to push goods. If the product's season is not obvious, but also to play a significant seasonal label to promote, such as

Sales of adult supplies, you can "romantic beach, eternal passion" to push a passion for supplies. Combined with the season, the product

Vivid and more beneficial to sales.

Two. Home Product n days (even n months) also do not change once.

These web sites mainly have two categories, one is the product of the comparison of a single site, such as mainly in the sale of shoe cover machine-oriented network. Another class of relatively strong sites, such as mother and child supplies website.

In fact, both types of Web sites can and must be updated on the home page merchandise in a timely manner.

Recommendations：

1. The updated content can be focused on themes and activities, in fact, the organization and release of topics and activities is not troublesome. Taobao, when, excellence and so on every day in different activities, different topics, many are also in the renovation Bale. However, this can attract users, and, a frequently updated site on the search for the collection and ranking of the police is also very good.

2. The commodity itself also needs to combine the season to make some packages, concessions, discounts and so on, such as in Valentine's Day or so, you can combine the products and roses. For example, buy a certain product, send a bouquet of roses.

Three. Lack of public information and unconscious organization

The so-called interest rate is essentially information, the use of guidelines, evaluation, etc., this information will provide a lot of help for visitors to buy goods, but also conducive to the use of the purchase, more conducive to search engines. At present, many of the Web site has the following problems.

1. Only heavy products, no information category.

2. There is such information, but weigh in the industry report (a bit like news, etc.), the site bulletin and other categories of information.

3. The content of the information is more comprehensive and can exhibit problems.

There is a third aspect of the site in fact, the opinion has been very strong, but not the specific content of the information and products combined, can not rise to promote the purpose of the single.

Recommendations：

1. Information is to have a separate channel, you can let visitors see all the information and provide the search function, the second is the information in

reflected on the product Terminal page.

2. Information should emphasize the corresponding relationship. The end of a product, the information that is displayed in a very important position is mainly related to

This product is related to the associated information.

Four. Ignore online orders, heavy phones

What is important is the online order, to cultivate the user online orders, despise the site orders, pay attention to the telephone, which will be a long-term development, the user's collective timely maintenance and other products adverse impact.

The most significant feature of the Business-to-consumer is instant, fast contact, overall maintenance, and cost savings. It's stupid not to pay attention to online orders, and not to cultivate a user's sense of order.

User 10 is not registered as a member does not attach importance to the user 10 no online orders do not pay attention to the user whether to log in after the single do not pay attention to. Wrong idea.

Maybe some people are confused about how to increase the number of users online, please see the following suggestions

Recommendations：

1. The practice of cash delivery by registration is possible. User registration, directly into the user account for the consumption of cash value, the user in the purchase of goods, you can directly reduce.

2. When the user orders, tell the user, registered as a member may spend less money.

3. When the user calls the order, tells the user, the on-line order saves money, but also may the integral return present.

In fact, a lot of ways, just tell the user: You online orders and is registered as a member and login after the benefits of the line.

Five. member function PU weak

This is a common problem on the Web, including the present when the essence of excellence is not very far. The main problems are as follows.

1. Order not to inform

2. Order informed not interactive (such as no SMS notification, SMS is the most timely and most interactive)

3. Too little collection of membership information

Serious lack of collection of membership information. In essence, members have a lot of information, and membership information is collected interactively in a change.

4. The stereotypes and timeliness (interactivity) of the building of member centres are very poor. (Form implementation and content layout)

General users of the website's Member Center content is: Membership information, order information, distribution information,

Frequently asked questions (Help center); form and layout is one one-way; For example, user information we can often prompt him to modify and add new information (this will help us to provide targeted products), can be in the Member center according to his hobby automatically pull out certain items for their choice;

The construction of the member function should learn more SNS class online member function practice.

Six. User maintenance does not pay attention

Above China198 said, the biggest feature of the customer is instant, fast contact, overall maintenance, user maintenance in this I also refers to the use of a certain characteristics of maintenance, such as according to the characteristics of users, have regular mail, send text messages; user stickiness provided The user's advertising effect (that is, the user's own external publicity for this site); And so on, has not aroused everyone's attention. In essence, all types of nets have the common point is: the user attention and use.

As a consumer online, to maintain a good user, then he brought two times consumption and the user he brought is a huge potential.

Seven. Serious neglect of distribution

Delivery = delivery? No, distribution is an important part of customer maintenance.

Many sites in the distribution of this point, the concept of serious backwardness. Delivery of personnel is not professional, the user is not professional, delivery staff did not pass to allow users a second consumption of enough information, distribution system only sent, did not match (with the customer opinion list, etc.)

On a per-row basis, many of the users ' Web sites do not pass the catalogue or the latest promotional information to the user in a regular, organized manner.

Recommendation: 1. Distribution personnel specialization. The distribution staff is not only the delivery agent, but the second purchase of the promotion agent.

2. Integration of publicity. Let the distribution personnel also assume the function of communication.

3. Distribution constraints complete. There are assessment, scoring, so that users think we are very professional.

Eight. Serious incompatibility of sales platform

Table Now:

1. The establishment of sales platform is not in line with ordinary people's habits. For example, there is generally a search function, but it does not.

2. Use a picture of the Web page (including buttons, etc.). Especially the Korean version of the website of the Wang is too much. This will seriously affect the speed and also be slow to update.

3. Users find a product point of the level too deep. Users have been ordered four or five to find their favorite products, which is very unfriendly to users. Find your own goods within 3 times.

4. The site page is dynamic. Many websites now have this problem. The direct effect is: The user hits the page slow, the server load is heavy; the search engine doesn't catch your station.

Nine. Serious and unreasonable promotion

Table Now:

1. Promotion of Less

2. Ways to promote failure

The promotion of the business-to-consumer is very important because it is related to our sales.

The first page to say is: must pay attention to the promotion

The second to say is: To promote the cost savings

Again, the promotion should be "once and for all".

More important is that: the promotion should have the organization, has the law, cannot loose fishing.

Promotion of the way is nothing but the key price, advertising, mail publicity, activities, forum hair marketing Paste, blog promotion, signature promotion.

The best way to do this is to send a message in a way that is active. Do more activity, once a week, and then send an e-mail (mail address to pay attention to maintenance).

Can also choose the focus of the forum to do a few posts to maintain, the content of the post to the people's feeling is public welfare.

10. Neglect of external cooperation

The co-operation here is mainly about the momentum. Including the joint organization activities, content building, friendship links, and the website of the web always ignore these things, such as cooperation with the Forum, can not spend money, is cooperation. A little back to the point of the shopping community, compare the purchase site, etc., can cooperate.

Many WEB2.0 and other types of websites always engage in some activities, we can participate in, do some virtual and practical work, improve their brand and can directly promote sales.

Links to find more target users the same I and we are not the same kind of site chain. (Reprint please specify all: Wanghao collar)

Wanghao Internet Believer, net name: Moon River; china198. 10 years have not been able to grind into a sword, smile ask the deaf? The wind, the rain, the man, the Ghost.

Msn:shengming98@hotmail.com

E-mail:shengming98@gmail.com