10 start-up companies that drive traditional industries with data

According to the Capital Laboratory 2012 annual venture investment and mergers and acquisitions report, 2012 domestic and foreign data services in the field of 124 investment cases in all sectors ranked second. The data show that "big Data" is no longer just a vague concept, but a very fast pace in all areas of roots. In more than 100 cases, in addition to the close integration of large data with social media, E-commerce and advertising/marketing, it is particularly noteworthy that specialized data services have penetrated traditional industries such as agriculture, architecture, energy, sports, catering, music, and that this trend will be further enhanced in the future, and will greatly promote the upgrading of traditional industries, for emerging data services providers, is also a very worthy of attention and grasp of business opportunities.

From these 124 investment cases, we combed out 10 typical startups that are helping farmers manage their farms more scientifically, helping car companies find potential customers in time, helping the data center reduce energy and cost, and helping musicians know the popularity of their work ... They are driving traditional industries with data, making traditional industries smarter and more nimble.

1. Weather Accident Insurance Company The Climate Corporation (Service Area: agriculture)

The Climate Corporation provides agricultural growers with a weather insurance program called Total Weather ping (TWI), covering all seasons of the year. This project utilizes the company's unique data acquisition and analysis platform, obtains the weather data from 2.5 million collection points every day, and combines with a large number of weather simulation, the massive plant root structure and the soil analysis to make a comprehensive judgment to the accident weather risk, in order to provide the farmers with crop insurance. The company claims that the insurance is characterized by the use of weather databases only, without cumbersome paper work and annoying waiting, when losses occur and need to be paid.

Headquartered in California, the company has been operating for 6 years, with more than 50 million dollars in venture capital from companies such as Google Ventures and Founders Fund.

2. Farm Cloud Management Service provider Farmeron (Service Area: agriculture)

Farmeron aims to provide farmers around the world with data tracking and analytics services similar to those of Google Analytics. Farmers can use the software on their website to record and track their own livestock husbandry (feed stock, consumption and cost, birth, death, milk production, etc., and farm income and expenditure information). The value of this is that: Farmeron helps farmers put together the fragmented agricultural production records, monitor and analyze farm and production conditions with advanced analytical tools and reports, and help farmers scientifically formulate agricultural production plans.

Farmeron was founded in Croatia and since its inception in November 2011, Farmeron has established an agricultural management platform in 14 countries to provide commercial monitoring services for 450 farms. The company received 1.4 million dollars in seed-round funding this year.

3. Soil sampling Analysis Service provider Solum (Services area: agriculture)

Solum is committed to providing sophisticated agricultural services aimed at helping farmers increase output and reduce costs. The developed software and hardware system can achieve efficient and accurate soil sampling analysis to help growers accurately fertilize at the right time and in the right place. You can use the no wait nitrate system developed by the company to analyze in the field, get the data instantly, or send the soil samples to the company's lab to help you with your analysis.

Solum was founded in 2009 and is headquartered in Silicon Valley, USA. After receiving the investment of $17 million Andreessen Horowitz in 2012, the fund has accumulated nearly 20 million U.S. dollars.

4. Automobile sales data Service provider Vital Insights (service field: Auto sales)

Vital Insights is a company dedicated to providing cloud consumer experience management solutions for the automotive industry. The company through the Foresight™ platform, real-time tracking car sales enterprise data, and real-time online collection, management of consumer feedback. The platform's data can be sent to sales people's phones at any time, helping salespeople sell cars to potential customers anytime, anywhere. The company's services have largely transformed the traditional car sales management model, welcomed by Mercedes-Benz, Maserati, Land Rover, Volkswagen, BMW, Audi and other famous cars and luxury car brands. The service is currently being used by 125,000 employees of 4,000 car dealers.

Founded in Canada, for 4 years has maintained a profitable and rapid development status, due to its outstanding performance, 2012 received from Bregal Sagemount 20 million dollars a round of financing.

5. Music Data monitoring service provider next big Sound (service Area: Music industry)

Next Big Sound believes that the power of data will change the music industry and participate in the transformation with its own services. The company is committed to monitoring musicians/bands/records in social networks, the popularity of the music sharing platform and the interaction with the fans, as well as the record company to provide online and offline sales, playback and other detailed data, very closely grasp the social network, the mobile internet era music industry trends and market demand. Through membership fees, the company has made the "data" realize the value.

The company received 6.5 million dollars a-round financing from IA Ventures and Foundry Group this year.

6. Sports Data Analysis service provider Numberfire (service field: Sports industry)

Numberfire is positioning itself in the next generation sports analysis platform, working on the unstructured and cluttered data in sports, predicting the performance of players and teams on the pitch through a series of mathematical models. The company's core product is based on sports real data as the benchmark sports data game, players can refer to the actual game data to choose their own team. The company also launched a forecast of sports events related applications. The foundation of the company's development is like the Billy Bien and his assistants, who are obsessed with player data analysis in the movie "Penalty Gold", only to turn the expertise of the two film characters into a truly highly profitable business.

Numberfire, headquartered in New York, received 650,000 dollars in funding this year. At this year's football level, the company's revenue grew 8 times times, and the number of users grew at 300% a year.

7. Medical Data Management Service provider Predilytics (Service Area: Health/medical)

Today, there are a lot of sensitive enterprises to step into the field of medical data, Predilytics is a typical representative. Companies in the industry take the lead in the use of machine learning technology, the use of large data analysis of transparent, impartial and driven by business results. The data sources used include management data (such as claims, prescriptions, test data, certificates of competency), service operations (such as call centers), Care management operations (HRA, i.e. health registration authorization), and electronic medical records. Its tools have natural language data analysis capabilities, so they can handle both structural and non-structural data.

Predilytics is located in Concord, Massachusetts, USA this year to obtain the 6 million dollar a round of financing provided by Flybridge Capital and other institutions.

8. Intelligent Energy Management Service provider Vigilent (Service Area: Building energy conservation)

Vigilent is committed to providing intelligent energy management services for data centers, communications facilities and large commercial buildings. Companies through the distribution of thousands of wireless sensors at the scene to collect a large number of data, and then by the Big analytics platform for timely information analysis, to inform the Vigilent system in the center of the artificial intelligence engine, thus dynamic control of heat and air processing resources, to help enterprises reduce energy costs. With a great deal of historical data accumulation, vigilent is trying to further analyze and excavate the correlation from some unnoticed historical data.

The company was founded in 2004, the rapid development of this year by the Accel to receive the 6.7 million dollar financing. Revenues are expected to double again this year, according to the company's forecasts.

9. Shipping company remote Monitoring service provider Ascenz (Service Area: Shipping logistics)

Ascenz is a professional IT service provider in the shipping field, provide a remote monitoring system for shipping companies, monitoring the fuel consumption of the vessel at any time, the amount of fuels, engine speed (RPM), wind speed, fire alarm and other data, and transfer the data back to the land database at any time, so that the decision makers can measure, Adjust management and operations policies immediately.

The company, headquartered in New home, was founded in 2008, gaining 482,000 of dollars in investment from Red Dot Ventures this year.

10. Catering and other industry data service providers LOCU (Service areas: Catering and other local businesses)

LOCU's start-up team is from the MIT network's father, British physicist Sir Tim Berners Laboratory. The company is a typical big idea, small import companies, but also a strong research nature of the company: on the one hand has a lofty ideals-the construction and analysis of the globalization of the information architecture, on the one hand can be down-to-earth, from the seemingly very fragmented restaurant menu data analysis to start, and then extended to local businesses and customers to establish better communication.

In 2012, LOCU received $4 million a round of financing from General Catalyst, which amounted to $4.6 million trillion.