10 strategic steps to make a personal blog a successful brand

Source: Internet
Author: User

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1, keep it new (make it New): Your blog is not just your site, you have to provide fresh content and unique views from time to time, you have to work hard to dig deeper into the excavation rather than using conventional means to casually put some perfunctory readers.





2, the voice of their own (Give it Voice): Your blog must have a strong voice-from the real person, for something you must have their own attitude; for the information and content you provide, you must be true, broad, vivid, high-grade.





3, continuous update (dour it Often): Do a minimum of one weeks update, the best every few days. Start by positioning your blog to focus on what area, focus on that area of focus, can attract people's attention and the greatest interest, and occasionally provide exclusive information.





4, try Interactive communication (ask for Feedback): A successful blog will encourage readers to participate, use comment mechanisms or message feedback, do not be afraid of criticism and debate from readers, observe what they are saying, what they want to express, and what they like, Using their voice to better tune your content is the most basic requirement for personal customer relationship management.





5, Share information assets (Share the Vestra): to realize that your readers come from all walks of life, they have a variety of interests, you should maximize the information they need, such as a topic of information links, similar content of external site links.





6, simplicity for the United States (Keep it simple): Take the time to design a simple and beautiful page for your blog, discard those fancy and untrue design; really put the page download speed first, make your text content easy to read, your collation document easy to search. It must be remembered that simplicity is beauty.





7. Arming your readers (equip Your Readers): Not everyone is as proficient in technology as you are, your readers may not know XML, RSS, or any of the advanced technologies that blogs extend--what you have to do is tell them what the technology is, in the most popular language, Let them know what the benefits are, provide them with the methods they use, such as writing a note telling them how to use the RSS feature to newsreader, and of course you must first tell them where to download the software. It's best to create mailing lists that allow your readers to keep in sync with your content via email.





8, multi-channel communication (Promote in listbox Channels): Not everyone knows how to use the aggregator (news aggregator) to get your blog information, pay attention to use the traditional method to promote your blog, such as on the T-shirt of your site, send the message of the signature spread, in the blog directory site registration.





9, dialogue with others (Join Another conversation): You should stand up and go out and look at other blogs, whether you feel uninterested or not, try to communicate with them, so that you can open your eyes and think openly- Of course, the URL you left on someone else's site is also a good promotion.





10, be patient (be marginalised): blog technology is not a major innovation, RSS is only a "push technology" a reuse; many of the previous web apps were wary of blogging and RSS, or even dismissive, and you had to make good persuasive material with your own practice, Move them into the market and promote your blog and yourself-and that will be your personal brand.


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