10 Suggestions for optimizing e-commerce website

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E-commerce website competition is also becoming more intense, your site optimization, is not some excessive optimization, or no optimization, E-commerce site optimization needs to pay attention to? The reason customers visit your online store is because they want to buy something from you, So what the customer needs is that we help him find what he's looking for and take him from point a (product page) to point B (Checkout page). If we give him Ming Road, I think the customer will be willing to buy our products. So said E-commerce site optimization you need the following 15 recommendations, I believe you do this 15, you shop business will be better and more!

1. Avoid unnecessary registration process. Unnecessary registration steps or other useless information that slows down the user's payment, to be removed, you can wait for the user to checkout, and then give a registration option, so that the user will be considered.

2, the product description takes the user as the center. Do a good job of user experience, so that customers can see what he wants to find. Please remember that Google is not your target customer. Do not blindly to please Google, your product description or other content written to contain a lot of SEO keywords, we should be customer-centric.

3, the product is out of stock please specify in the obvious location, to avoid the user to add a product to the shopping cart after told him out of stock. Doing so saves you both time and time, and respect for others.

4, to avoid the Product category column does not have any products.

5, keep your homepage clean, focus on some key promotional or commodity information, so that people can be convinced.

6, if you can give customers an accurate receipt of goods time is the best, of course, now the domestic express seems to have not yet reached such precision!

7, the use of good users to leave you the contact information! You can ask the user for a few days after checkout to inquire whether the goods arrived smoothly, ask the user whether they are interested in writing a product review, these are very good.

8, your contact is written in the most obvious place of the Web page, this will help users to easily find you, in order to timely shopping communication.

9, when the user is considering the checkout of the user experience, you can do some information on verification code verification, so that you can show the security of users pay concern.

10. If you display any AdSense ads in your retail store, please turn them off.

The above 10 points seem obvious, but it looks stunning even for large web retailers who have built complex checkout processes. Looking at simple online shopping, in fact, there are a lot of learning, really for the sake of users, from the user's point of view to design your shop, so that the user experience more and more high, then your repeat customers will be greatly increased, how, these 10 points you have done it? If not, and so on, go to change it!

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