10 things about SEO

Absrtact: 1.SEO is a marketing approach, not a panacea. A common misconception is that search engine optimization can manipulate the results of search engines. Fortunately, SEO is more viewed as a marketing approach, with the main purpose of increasing the exposure of specific keywords

1.SEO is a marketing approach, not a panacea. A common misconception is that search engine optimization can manipulate the results of search engines. Fortunately, SEO is more of a marketing approach, the main purpose is to increase the exposure of specific keywords to increase the visibility of the site, thereby increasing sales opportunities.

2. Search engine optimization results are not necessarily ranked first. Because of the number of factors considered in the Web page rankings, no company can provide absolute protection. Since rankings are unique to each user, no one has the means to deliver on that promise. Unless he's bragging or lying to you, of course, many sites in the past Seoer work, a specific ranking in the first, but this still does not prove that they will be able to do the first.

3. Rankings are personalized for everyone. The rankings you see may not be exactly the same as those of others. Search engine rankings for any given keyword are not static, different geographies, different times, and even different searches on the same computer are not the same. Other people see the same search results as you see. Because of this personality and different keyword search volume is different, more accurate results are to reach the site's effective traffic rather than simple rankings.

4. Testing is necessary. Effective testing is essential to a successful seoer. If you start with a wrong keyword, some of the hard work on these keywords is futile. Optimizing the site takes time, expertise and patience to do the research, and any search engine optimization success is the result of long-term efforts.

5.SEO is more than just filling in headings and meta tags. SEO tools make it easy to update your site's title and meta tags, but SEO needs more than that. The key to in-depth research is to choose the right keywords, including each page. Ask yourself these questions: are hot keywords? Are they accurate enough? Is there a chance to capture traffic from vague keywords rather than precise keywords?

6, content. Search engines rely mainly on text to determine the subject content of a Web page. The Web page must contain enough text on the topic to have a more unique, opportunity-filled text message than the competitor. Your Product introduction page answered the user's question? Can visitors get to know your product before buying it?

7. Link building is essential. Link building is an important basis for SEO, any site is indexed by search engines, links are a key factor. Publish high-quality content and look for the chain, that is, the cumulative, will have a huge impact on your site.

8. Not just the homepage. Although the domain name can affect every page of the site, search engines rank each page instead of the entire site. Each page creates a new opportunity to earn traffic on a specific topic. Through the unique page content, highly optimize the relevant keywords, to maximize the constant attraction of traffic.

9. Cheating and black hats may be a tease. Failure to comply with search engine rules is likely to be penalized, and direct consequences may result in the inability to obtain any traffic from the search engine. For example, hide text or show different content to search engines and users. Of course, if you are looking for a reputable SEO company or seoer, there is no need to worry about such risks.

10.SEO is an investment. Just like any other investment, the results take time to achieve. Search engine optimization itself takes time to implement change and achieve results. Measuring the effective flow of target keywords takes months or even longer to get meaningful data. If you want to get traffic as soon as possible, consider PPC (paid-click), just like taking a freeway charge.

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