10 things that major innovation companies do to keep the industry's leading position

Absrtact: The famous American Science and Technology blog Business Insider recently issued a post, pointing out that innovation companies to maintain the industry's leading position to do 10 big things, this is the innovation company to maintain the leading position of the 10 ways. Business Insider's article reads as follows: Innovation is not abstract,

Business Insider, the famous American technology blogger, recently issued a recent dispatch, pointing out the 10 big things that innovation companies do to keep the industry leading position, which is also the 10 ways innovation companies can stay ahead. Business Insider's article reads as follows:

Innovation is not abstract, in fact, innovation is a business skill, a skill that can be developed and mastered by the company's executives and employees. The industry has recently studied 2012 of the world's most innovative companies and has studied the secrets of the companies that keep the industry ahead. Here are 10 things that major innovation companies do to keep their industry leaders.

First, innovation companies are all innovators

The company believes that all employees should be creative and creative, which means that all employees seek better working methods in their work. Employees of these companies tend to be rewarded rather than suppressed after trying to change the status quo. In such a corporate culture, the idea of innovation will be more and more, so will also create more new products.

Second, innovation companies to assess their innovation concept of success

Regardless of the value of innovative companies, they will evaluate the success of their innovative ideas, which will assess how many innovative ideas have turned into product development projects. Most companies are less than 20% innovative ideas for their products, but some companies claim that their innovative ideas translate into products that account for more than 60% of all innovative ideas. The results were startling, as smaller companies became more able to convert innovative ideas into products, perhaps because small firms had less resources and therefore their bureaucracy was not obvious.

Third, innovation companies will adjust the concept of innovation and then into products

The charm of innovation is not embodied in the process of the formation of innovative ideas, but in the process of repeated research and development of this innovative idea. Successful companies integrate the new content of consumer demand into products that consumers have not previously understood, so the process of developing and experimenting with innovative ideas is more meaningful.

Innovation Company and consumers test innovative ideas

Innovation does not always come from ideas, sometimes from the choice of ideas. The best companies know how to pick out valuable ideas because they have a good idea of how to filter. Most of these companies will organize activities, and consumers to test innovative ideas, and strive to choose the best innovation. These companies will find adventurous consumers who may be buying new things, and perhaps build a network of in-house employees and partners to gain the value of experimentation.

Five, innovation companies have their own "Innovation King"

Innovation companies will arrange for one or more executives to discover innovative ideas and to translate these ideas into products or services. The industry believes that these companies can coordinate innovation, research and development and promote new innovation within the company and other matters.

Sergey (Sergey Brin) is thought to be Google's innovation King, who controls a team called Google X, a new product developed by Google's computerized glasses.

Innovation Company will communicate with the source and other partners

Innovative companies can create ideas that mean the company knows consumers very well. Most creative companies claim that they have found the best innovative ideas by interacting with consumers. This "communication" means that the company will allow senior executives to talk to real consumers on issues such as new innovation, not that the company will hire a market research firm to talk to consumers, even though one-third of the major innovation companies do so through market research firms. In fact, nothing is more valuable than the original information presented by real-life consumers.

Seven, innovative companies everywhere to find innovative ideas

Innovation companies don't mind where innovative ideas come from, they dig inside the company and look outside the company. Business mergers and acquisitions may be one way to generate innovation. A company may implement a business merger to open new technology, new markets, etc., or to bring in advanced thinking entrepreneurs through such acquisitions.

Eighth, the innovation company grasps the three basic methods which the creativity creates

The industry believes that, according to the most common ways in which companies produce ideas, innovative companies can be divided into three broad categories: first, consumers need to communicate to find out the needs of consumers and to obtain innovative ideas, such as Apple and Procter and Gamble companies, and the second is the market researchers pay close attention to the market, and then quickly access to the market has been popular innovative ideas, such as modern Companies such as Hyundai and Katfiller (Caterpillar) and companies that have their technical experts tested to convert some technologies into new branded products, such as Google and the Bosch company of Germany.

Ninth, innovative companies spend a reasonable amount of money on research and development

Innovative companies can spend their money rationally on research and development, and in fact, the top 10 Most innovative companies are not the most invested companies in research and development. Of the top 10 most innovative companies (Apple, Google, 3M, GE, Microsoft, Toyota, Procter and Gamble, IBM and Amazon), only three companies (Toyota, Microsoft and Samsung) are the most-developed companies. For example, Apple, Google and 3M spend 9.2 billion dollars on research and development, while the Samsung family reaches $9 billion trillion, and Samsung is one of the more innovative companies.

Tenth, innovative companies to create new ideas systematically

Any company can produce one or two great innovative ideas, but it needs a certain system, which includes creating ideas, choosing which idea to implement, experimenting with the idea, understanding what new products consumers will buy, and then putting into production, evaluating the success of innovative ideas. In short, innovative companies need to build innovative systems that include the five steps mentioned above.