10 tips for establishing links to travel websites

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Note: The author is a travel fashion search site Propellernet tourism consultant Eshe Brown.

If you're engaged in online sales of vacation products, it's time to study Google's newest ranking algorithm panda update.

Simply put, Google's latest invention has a huge impact on the search rankings of the site.

Google recently updated its ranking algorithm to help people search for higher-quality sites. The algorithm was first introduced in the United States, and by the beginning of last week, it has been launched for all English users of Google worldwide.

As Google's ranking algorithm changes, so does the search behavior. So if you're still thinking about how to win Google's newest ranking algorithm, think about the loopholes and imitate web search dependencies, then it's time to rethink your strategy.

What Google values most is three things: the structure, content, and authority of the site. Google has always been based on these three aspects to improve the quality of search results.

This means that the creation of site content and the establishment of links from the perspective of consumers, from their inspiration, but also to build up the site's own reputation.

So here we offer 10 suggestions to help travel companies build the authority of their websites to ensure that the site will not be affected by Panda and later algorithm updates.

1 Create wonderful website content

If the content of the site is interesting, insightful and entertaining, then it will be a winner and naturally attract other sites to add to its links.

So think about how to design useful tools, videos or other resources to attract more visitors and links.

2 encourage sharing

"Like this site" and "forwarding" is now widely used, become a clear sign of Word-of-mouth website, but also help Google to determine the importance of the site.

So if everyone is talking on your Cyprus information page, saying that this site is great for Cyprus, then Google will probably recognize it, and your site search rankings will be in the front.

Since your site is very good, why not make it easy for people to share your site to their friends and colleagues?

Add some click buttons to your site, such as "forward to Twitter" and "like this," and these simple actions can let more people know about your site and help promote your site's brand.

Also, keep an eye on Google's upcoming embedded "+1" button, embed it on its website, and let more people share your site.

3 understand the relevant media, participate in interactive

You can write comments on blogs, forums, participate in discussions, add links to your signature or site files, such as Jiugongshan travel.

Although this may not be beneficial to SEO, but for the establishment of Web site file links and reliable reputation of the site is still helpful, so you can increase the site links to attract more visitors.

4 Add site links in related industry and product guides

This online catalog works just like the phone book. As long as you use the relevant directory guidelines, this is definitely to increase the credibility of the site is the right choice.

5 add value by cooperating with other websites

Instead of just developing your own network of brands and products, spend some time building relationships with others. By discovering what you need and think about your site, you are more likely to win, as well as increase your chances of working with others in the future.

Many websites are eager to have high-quality, thoughtful or interesting content, so you can contact several blogs in the same field and write them a special article in exchange for credibility (and a link to their website).

6 Expand your existing PR campaign

Websites don't always have to be ingenious. Look at your website market development and public relations team already have the resources, perhaps already is a valuable wealth, as long as the addition of good media knowledge, can be well used to become a link to the site of the magnet.

7 Do not use link agent

Links now become a kind of sales network, purchase links have become a part of the network economy.

However, these are contrary to Google's terms and regulations, and are leased nature, so the benefits will be lost at any time.

8 Don't pay to buy media reviews

Paid reviews are also called editorial ads, simply advertising. If you have a wonderful website content, the comment site will also spend your time writing articles (and accompanying links)--Why pay for something that is free?

If you really want to make your site brand popular, look at the community networks that your clients often go to, and then think about finding something that will appeal to both the Community network and the audience.

9 do not set unrelated reciprocal links

When these reciprocal links are managed separately through the relevant sites, they are beneficial. However, it is of no interest to establish reciprocal links with sites that are unrelated to your industry or product-so don't waste time!

10 Do not copy content

Google does not like the content that is replicated on the web, nor does it like online publishers.

It's easy to find something that you don't have to think about and repeat, just for search engines. So if you want to find a website that really can provide content, please make sure it is original and written specifically for the readers of the website. (Wing compilation)