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As we all know, IT industry is most focused on the user experience is the interface user experience and functional user experience. The most common interface user experience is a variety of web sites and a variety of network ancillary products. Now Tencent, Sina, NetEase and other large portal sites have their own UE team, and their respective products are more and more in line with people's use habits.
Take the website to say, we stationmaster how can make the product that conforms to user experience?
Let's take a look at Baidu's user experience Explanation: User experience (experience, UE) is a purely subjective experience in the user's use of the product process built up. But for a well-defined user group, the generality of its user experience can be realized through good design experiments.
From the above we can know that a good user experience needs to be reflected by the user's use of feelings, when we see a website, the first impression will let users decide to stay or go, which determines whether the site can be transformed, the product can sell, or even the survival of the site.
How can you improve your site's user experience?
First, the appearance of the site changes.
1. Elegant design of the page.
Up to the cat, down to the small shops, are inseparable from the beautiful page design. Like a girl out of the door, dress up beautiful, the high head-turning, go out to wear a pajamas, hair messy, not only no head, may be a spray. The site is the same, dress up the nature of a lot of turning heads, or even one-time production of sales.
2. Guided page navigation.
The general site has at least three levels, home-column page-the ultimate page, click on a page, to let users know how to return to the previous page, or the form of a new Window pop-up final page, close to return to the previous page. and instruct the user how to find the content or product he wants.
3. The integrity and relevance of the Web page.
We are not doing a large portal site, even if the large 3C electric network like Jingdong, selling the same kind of 3C products, not everything is sold. So we in the user experience of the time to pay attention to the integrity of the site and relevance, that is, to determine the theme of the site, the theme should be relevant, or is the same, for the improvement and concentration of weight benefits, but also to the user more similar products choice.
4. Tell the user what your site is.
Do not allow users to be blind, not to let users feel the start. Tell the user what your site is and what you want to do about it in the most conspicuous part of the site. To have a similar guide to the shopping guide, so that users know what he wants to do, rather than waiting for the user to dig how to do.
Second, the site's functional changes.
1. The speed of the website must be fast.
A good server not how much money, small web site within 300 pieces can definitely buy a fast and stable space. Do not begrudge this money, some companies spend dozens of millions of to buy someone else's database, is to obtain accurate users, and your site has accurate users to visit, but the slow server refused, which is a loss.
2. The content of the article design.
The content of the article is to be designed, because even a personal blog, a purely entertainment site, there will be users to explore the value of the inside to trade. If you write a large piece of garbage, never pay attention to what methods, even if the article is good, users will only stay in this article, and will not go to browse other articles, design Good article content, the user firmly, will reduce the bounce rate, resulting in trading.
3. The website is often updated.
Do not update every six months, do not update the site will only slowly die. A live site will be someone to watch, do not loose fishing. The server is money to buy, not free to get, do a website is not easy, all the years to the site without any income, it is very loss. Cherish your money, often update the site.
4. Reflect professionalism.
To Tencent, Sina and other large life portals, down to Taobao shops, sales of good sites from the appearance and functions are very professional, professional will improve the site of the deal. In Baidu many auction sites are one-time transactions, once let customers feel professional, referring to their website, we will find a professional website will have 400 calls, there will be a refund commitment, there will be experts to prove that even the enterprise QQ, these will improve the user's trust.
5. Make it easy for users to search.
Put the search function on the website, let the user conveniently find the content that wants. Large Web sites will have their own search engines, and have their own algorithms to study how to set up algorithms to search for what users want. This can be a great help to the user experience, especially if you want to generate transactions on your site.
6. Allow users to find you at any time.
Can leave your contact method, also can make a float window lets the user contact you voluntarily. The QQ, mailbox, MSN should have, if the user wants to trade but not contact you, and loss.
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The above 10 points can improve a lot of user experience, for small and medium web site help very much. Here to emphasize that user experience research is the embodiment of the user's subjective consciousness, not our subjective awareness of the embodiment, do not we think how, the user on how to seize the user's behavior habits is kingly.
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