Absrtact: Visitor Loyalty: the degree to which site visitors depend on your site, and the number of specific numbers available through the website Statistics tool. Visitor loyalty can be divided into two kinds: occasional visitors occasional visitors, internet users in the need for a help function,
Visitor loyalty: the degree to which site visitors depend on your site, and you can get specific numbers through the website statistics tool.
Visitor loyalty can be divided into two categories:
Occasional visitors
Occasional visitors, when internet users need a certain help function, we appear in front of visitors through search engines. For example: An advertising design planning type of site, when visitors need advertising design help, they will browse through the search engine to the site, through the visit to the site to solve their own hearts of doubt. This is like when we go out to buy "salt", not every day to the store to buy salt, but we do not have salt in the house when we go to the store to buy.
Habitual visitor
Habitual visitors, to a website has formed a dependency, something nothing like landing on this site to read articles, to express their views. For example: Like my own daily internet first thing is landing Webmaster Station forum To see what technical articles, by the way irrigation, to express their own point of view.
To improve the loyalty of visitors is to allow occasional visitors to become habitual visitors, we seo in this visitor "evolution" in the process can help? The following is a summary of the 10 tips Maoseomao can effectively increase the speed and efficiency of visitors who are converted by occasional visitors to habitual visitors.
A. The website interface design must enhance the visitor to have the good degree. For example: The website appears "the Privacy Regulation" "The website navigation" "The batch inquires" is in order to let the visitor be more convenient, quicker, more reassuring use the website. If you have a small program that invites visitors to the site, proposal on the home page invited once enough, visitors will naturally click on consultation, the author has seen such a hospital site, every page in the invitation to consult, visitors came after not see 2 pages closed the site, this is why? This is like your own to buy clothes, originally own happy to buy clothes, but behind always follow the boss, to tell you this said that, you feel annoyed? Do you still buy his clothes?
Two. Site content must be readable, not for SEO and seo. The content readability of the website is very key, if your website is simply to give the search engine to look, then there is no need to improve visitor loyalty. For example: A General Site content page keywords to maintain density in 2%-8% can, do not deliberately add to the SEO content page keywords, so that the article simply can't read through.
Three. The function of the website must be interactive. A website just send some articles, so that visitors "scan" is far from reaching the interactive requirements, you can consider the homepage to add a member of the column, to provide members to express their views. You can also consider adding a website to the topic related to the forum.
Four. Website must be safe and reliable. The site's program code must not always be hackers attack, and even let the hacker to download the website database, try not to use Access database +asp to build the site. Do this site is not responsible for their own, but also for the site members of the irresponsible, after all, the database has members of personal information.
Five. The server must be stable, not easy to open, which can easily lead to a decline in visitor loyalty. In the purchase of the server must do a server stability test, if the server is not stable, your visitor friendliness do a good job, visitors will also think that your site has no strength, no brand. They will not hesitate to invest in your competitors ' arms.
Recommend the use of Webmaster Monitoring Web site server, and set up a mobile phone number, no matter whether you are online can monitor whether the site can be normal access.
Six. Web content editors must have a unique writing style. Each website content editor should have different content style, otherwise will and other website content style is identical, for the visitor has no new idea, the visitor is tired of this kind of similar content.
Seven. Must be offline activities and online activities to match. Site online activities must be in line with the activities, do not blindly only do online activities, and do not do offline activities, on the contrary the same truth. Online activities under the line can be a certain degree of response to the activity of the site, if the visitors actively participate in this activity, indicating that the site activities opened very successfully.
Eight. Website to do a little more public welfare undertakings. The eyes of Internet users are discerning, such as the 2008 Wenchuan earthquake, many site owners have their own site black and white, the purpose is to let visitors see, our site how responsible, how sympathetic.
Nine. Take full account of the user's habit of using the site. The visual angle of the website visitor's scanning website content is: "From top to bottom, from left to right", so the classic content of the site should appear in a timely manner eye-catching place; The site content page below should be the page related to some content recommendation; This is the habit of Internet users we must abide by.
Ten. Analyze site data regularly to view site visitor paths. Experienced SEO will regularly check the site visitors visit the record, watching visitors to the page when the site closed? Does the site visitor stay on that page for a long time? In this page to stay so long in the end is the content of the article is difficult to understand, or article content is too wonderful, visitors do not willing to go away? These background statistics are our site loyalty to improve the necessary resources, as long as we have the energy to dig, I believe that will not let you down.
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