10 Top corporate blogs and their way to success

This article from Socialbeta content contributor @ Transit wind, translation from top Business Blogs and Why tightly Are successful, please respect the translator's labor results, welcome reprint, please indicate the source. PDF download Link Http://sinaurl.cn/hqXFKo

Does your business have a corporate blog? Do you want your blog to have more visitors and insightful comments? If so, then this article will bring you the answer.

This article will show you 10 top blogs from different industries. If you have a blog, learning their experience can make your blog a higher level; If you haven't, it's a good time for you to start blogging! Each of the corporate blogs mentioned below has its own secret recipe that has won thousands of visitors. Don't try to think for yourself, learning these successful people's experience is enough! You have to learn from them and apply their success strategies to the construction of your corporate blog.

Sweet Leaf tea is a business blog that sells specialty teas. They created a way to make corporate blogs look human and maintain brand identity. Sweet Leaf Tea's blog design gives visitors a relaxed, amiable feeling.

Under the casual fonts, nostalgic images and laid-back language styles together create the overall atmosphere of sweet Leaf tea, which is more "humane" than "marketing." This style of design captures the attention of its target audience.

At the same time, Sweet Leaf tea on the blog and in a relaxed and friendly way to introduce their employees. On the blog posted on the "Tea Mates" (teammates deformation) photos, at the same time give each employee nickname and hobbies, so that every visitor can feel the happy atmosphere of their work.

Tip: Consider making your employees the brand's spokesperson. It's a good idea to focus on your team, and it allows visitors to feel the unity and fraternity in your work. This openness allows visitors to trust you. At the same time, the whole team's participation can ensure that your business blog easy, interesting and reliable characteristics. While it's important to be professional, remember that your visitors are people and everyone likes interesting things.

Stonyfield Farms concentrates on organic dairy products. Their brand marketing is geared towards family, agriculture and organic lifestyles.

In the corporate blog style and brand demand to coincide, Stonyfield done very well. As shown in the following illustration, their home page background uses a picture of a barn, and there are a lot of pictures of happy families and articles on healthy living in the blog. These elements highlight the brand aspirations of their families and healthy lives. Not only that, please note that they use "Let's Be Friends" (Lets make friends), in this tone to encourage readers to pay attention to you in social media, will appear more friendly and enthusiastic.

At the same time, they used some very real, insider video. The videos were not professionally filmed, but they matched the blog's brand appeal for family and agriculture, as they showed real people and their real lives. Many of their videos were filmed at a dairy eco-farm in Vermont. And it is this farm that offers fresh milk as raw material for their products. If you want to know the production inside of the product, what better than this?

Just like Stonyfield's video show, you have to be loyal to your brand to make your audience understand, like and trust you. This is the foundation of Enterprise blog construction.

They have done a good job. They will use some text content to add value to the product. For example, they may write an article about the importance of eating organic fruit, and the text will include information such as if you drink stonyfield yogurt while eating fruit and add more nutrients. There is nothing wrong with advertising yourself on your own corporate blog, but remember that most successful blogs improve the value of their products before selling them.

As a big brand, Stonyfield Farm builds a community through its own corporate blog, and at the same time helps readers understand the market for their products and develop their audiences.

Tip: Try to make a style run through your blog. In order to do this, you can consider letting others give you some advice from an objective perspective. Another approach is to enhance your brand image by showing the audience some background information. Insider information and video clips are often more attractive to readers and make your content closer to product demands.

Pioneer Woman is a successful example of a lifestyle promotion blog. The founder of the blog, Ree Drummond, has made it a multiple-theme platform, which includes selling her own cooking books and displaying her photographic work. The secret of her success is to keep 0 distance from her readers and create a warm and friendly feeling in her blog.

The simple and casual self-introduction on the home page can embody the warmth and friendliness of REE. Links to social networking sites are well identified and are designed specifically to match the overall style of the blog. This is a wonderful brand marketing tool.

Another bright spot in the operation of REE in terms of brand appeal is the title map of the blog. She will update the title map according to the time and season changes of the year. Because a lot of the content of rural life is closely related to seasons and vacations, this detail is closely related to the theme of the blog. In addition, it is necessary to pay attention to the selection of her photos. When you want to create a feeling or atmosphere for your readers, the photos on your blog are often critical.

At the same time, the structure of her blog is clearly clear, which is especially important today, when readers ' attention lasts a short time. REE increases the number of buttons that allow you to choose different reading modes, and you can choose to display more than one page or show only a few or more. The grasp of these details is one of the reasons why her readers are sticky.

Tips: In corporate blog design to remember your brand demand. You can consider using pictures and special designs to attract readers. If you add to the beauty of your blog, you can create an intimate and intimate feeling for your readers more easily.

The unique strategy of Citrix is to increase brand value. Their blog work shifting is a working (living) Way blog. It focuses on the topic of people's business travel. Interestingly, you need to study carefully to see which company is behind Citrix because Citrix deliberately downplayed the role of the company. Instead, they put the reader's needs first. At the same time, they create enough space in their blogs to meet the needs and interests of their readers.

In addition, in order to differentiate from other blogs, their logos and pictures have adopted a unique pattern style. And their pattern is a memorable one-and a winning strategy for successful bloggers. In addition to their pattern styles, you can see that in the following figure, their article topics and content match the needs of their target audiences. This is why they are more successful than your corporate blog.

They also have a broad group of content contributors-they don't really work for Citrix. This is a great way to diversify your blog's content. At the same time, you can use these content contributors already have fans to bring new visitors to your blog.

Tips: Find ways to increase the value of your brand's market. To achieve this, you can work with experts in this market area and they can resonate with your target audience. Provide as much free and valuable information as possible and keep your product marketing information low-key so that readers are more focused on the content of the blog. This strategy allows your target audience to trust you and improve the stickiness of the reader.

Danny Brown's Blog is an example that deserves to be studied by consultants or individual operators. The blog describes Brown as an expert in the industry and shows the reader his expertise, level of knowledge and scope of business.

One of the wonderful thing about Danny's blog is that he doesn't sell his consulting business in a forced or arrogant tone. This is related to the style of language he uses. Instead of using a language like "hire me," he used "working with Me". It was a subtle change in tone, but the whole feeling changed.

In the image above, you can also find that Danny is appealing to the reader by displaying only the snippets and adding "more" buttons to help them dig deeper into the content of the blog. This is very effective at attracting readers and can extend their stay on your blog to explore more. At the same time, just displaying content clips can make your home page space-saving.

I also like his sharing toolbar on the edge of every blog post. This add-on is called Digg Digg on WordPress. This bar can float on the screen, and when the reader scrolls the page, the sidebar moves along. This makes it easier for readers to share your content.

Tips: Make it easy for readers to share blog content as much as possible. If they need to find a long time to find the sharing button, they basically do not share. You can consider using Digg Digg to make "easy sharing" possible on your blog.

Ecoki is a blog that provides a variety of articles, tips and ideas on the green lifestyle field.

The highlight of this blog is its clean, grid-like page layout. This style is easy to read while also able to list as many topics as possible. In addition, in order to facilitate readers to browse, the blog also set up eye-catching headlines, such as "feature articles", "Latest News", "Hot topics" and "sources." Sometimes, if you can give the reader a clear look at the content of each area on the page, you can let the audience pay more attention to your content.

At the same time, Ecoki has two kinds of navigation bars. The top navigation bar shows a variety of topics in the blog, including food, technology, design, etc. The lower navigation bar lists the types of information, including articles, videos, and author information. The two navigation bars give the reader more choice, allowing them to choose the preferred way of reading.

Tip: If your blog contains multiple topics, consider grid layout design. This layout makes it clear that you can list multiple topics in one format. At the same time, it's a good idea to insert some pictures in the text of a grid layout, which makes your page more attractive and less stiff.

Southwest Airlines Blog Nuts about Southwest is today's most popular airline corporate blog. The secret to their success is that they understand the needs and interests of loyal customers and focus on their corporate blogs. The corporate blog is designed to connect customers and brands.

Remember that blogging is far more than just words. The best thing about Southwest Airlines is the combination of many forms. They use articles, videos, photographs, polls and questionnaires to arouse readers ' interest. They usually use pictures first to attract readers, which is a good strategy for any enterprise blog building.

Nuts about Southwest also has a feature that allows readers to create accounts and customize the home page to communicate with other members of Southwest Airlines. Because those who travel frequently are loyal users, they tend to share travel experiences and stories with other readers. Southwest Airlines offered them the opportunity.

Tip: Blogging features are a good strategy, especially if you have a bunch of loyal fans. (This is actually the goal of most blogs, isn't it?) Treat your loyal customers with VIP standards and make them easier to communicate with you and other customers.

Disney Parks This blog is intended to encourage more people to go to Disney theme park. Their extraordinary is that the page is exquisite and practical.

One of their highlights is the way the blog author is displayed. There is a photo of the author on the side of each blog post, which makes the blog's content look friendly and straightforward.

In addition, Disney is a world-renowned enterprise. Their professional brand marketing and near-perfect products in the world famous. To be consistent with their brand image and to meet the expectations of the audience, the blog publishes professionally produced videos, photos, and other content. Different from the previous mentioned Stonyfield farms that casual family atmosphere, Disney parks to fit their brand image, display are professional and exquisite content.

Meanwhile, Disney's corporate blog has a message stating that it will inform readers that their messages will be censored. This is due to the need for families with children, Disney parks to make it safe for parents to feel that their children are browsing the web.

Tips: Design to be simple, but also to meet the expectations of the reader. If your business has exquisite and professional corporate image, then in the enterprise blog must be closer to this direction. The key is to understand the expectations of your readers and exceed what they want to read, see and feel.

Man's house is a blog of Procter and Gamble, a good example of how a corporate blog can target a particular audience. This blog is mainly about men, including all the topics that men care about, such as money, careers, technology, family and fitness. Although there are many "mom blogs", there are few blogs devoted to men. This blog just fills the market.

They do a lot of good, the biggest bright spot is the use of photos on their home page. There is a picture above each blog post. This makes it easy for readers to predict the content of the article. This is a good way to tip content, especially if your article covers a wide range of topics and you want readers to be able to view your content.

At the same time, like the Twitter blog mentioned earlier, the corporate blog has never advocated or overly marketed its products. Instead, their blogs mainly use useful content to attract readers, who subtly insert product marketing messages into their content, but only for secondary purposes. Providing advice, tips, and ideas to readers is their main goal.

The focus of corporate blogging is that the sites you create cater to your audience. As long as you have this platform, you can subtly instill your marketing message to enthusiastic readers. If you do a good job in the early stage and keep doing it, the platform you create will certainly bring you the tangible effects of product sales and brand marketing.

Finally, the sharing buttons for the man's house blog are at the top of each blog post, unlike the bottom that people usually see. As many readers do not read the full article, the sharing button at the top can encourage readers to share more.

Tip: Consider how you can make your audience feel even less interested in your product. The more you let your target audience feel that your blog is interesting, the more likely they are to look at you first when they are looking for valuable information, and then visit your blog constantly.

In the blog design and overall layout this aspect, Delicious days is undoubtedly the leader of the Enterprise blog. The superb thing about this site is that it captures viewers ' minds and conveys information to readers in a way that is interesting to them.

The use of white and black-and-white tones makes it easier for readers to read and browse. You can see that there is no noise in the background, the clean, compact feeling is very attractive and comfortable.

Nicky Stich and Oliver Seidel jointly created and designed this blog. They added some elements to the blog that other blogs usually don't. In the upper right corner you can find "can I help you?" "button, which is actually their site search tool.

In addition, the "A +" and "A-" buttons allow readers to adjust the size of the font in the blog, which is convenient for readers to browse. These two examples well embody the idea of putting readers ' needs first.

At the same time, Nicky knows how to attract readers, her method is to use beautiful photos. She is good at combining words and pictures to tell stories, thus lifting the reader's appetite. We can seen from the following two photos.

Tip: Don't underestimate the power to stay white. This makes your blog more user-friendly and visually appealing, attracting new readers and retaining old readers. At the same time, learn what attracts the reader's attention. If you can do that with beautiful pictures like delicious days, use more pictures! Keep it simple and meet the needs of readers. @ Transit Wind in Socialbeta first, reproduced please indicate the source.

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