10 ways to ease the flow of your website

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We all know that the enterprise site needs to be promoted, and the market to do a lot of training sites, but so far no one can really become the training industry portal, relying solely on the site to start and do a little bit better site is a boutique learning network, Amoy Course network.

Enterprise website promotion is divided into offline promotion and online promotion, as to which kind of promotion way better? Cannot generalize, different website needs to focus on different promotion way, below I come to share a little about the Enterprise website promotion method, or is divided into the line promotion and the offline promotion.

First, online promotion

Online promotion is the most commonly used in the start-up period of the promotion method, but also the most cost-effective way, in accordance with the general effect from high to low in the order listed below:

1. Search Engine optimization. This is the most effective way to promote, because it is "free", and is "once and for all", the biggest advantage is that once you optimize the good, it can give the enterprise site to bring a steady stream of potential customers.

2, forum, blog promotion. is to put their own business information a little bit, make more attractive, but not like the appearance of advertising stickers to their own industry-related sites to publish, so that more targeted customers to see their own site. The promotion of the most important is not how you can post to not let the owner delete, or not be the owner shielding IP, more important is their own site must be readable, in other words must have to attract people to come up every day things, such as I am doing the site (Amoy Course Network) In addition to a lot of training courses, You can also download training materials for free, watch videos for free, test for free, and so on.

3. Cooperate with other websites. This method is to find a complementary but not competitive site with their own site to cooperate, Exchange members, or Exchange ads, joint hosting online activities and other ways to develop together. If cooperation is good, it will be a good promotion method, mainly depends on your planning activities and your ability to negotiate.

4, the keyword launch. Previously said to do search engine optimization, but you can not optimize all the keywords, you still need to spend some money to Baidu to put keyword ads, do Baidu promotion, after all, Baidu is China's largest search engine, especially after Google withdrew from the mainland. Of course, you can also do Google keyword promotion, so for your SEO is also a great help.

5, Bulk mail. This is the oldest website promotion method, still valid. But with the current Internet anti-spam in-depth development, before casually to the Web site to grab a mess of mailboxes, and then the way the hair is outdated. What you need to do is accurate database marketing: First analyze your corporate website target audience who is it? And then you think about what your target audience would normally go to, and then use the tools to connect them to the target customer focus.

Get them down, then send them a mass mailing, introduce their website or share something useful, either by region or by a specific activity. Those who have opened the mail or replied to it, you have to mark them, be your "premium potential", and when you really want to promote your paid products to them, you'll find that your upfront work is very useful, and you'll only need to send 1000 emails, will bring you 10 paid customers.

6, online activities planning. As a corporate web site, you will generally have some of their own resources, you can use their own resources to organize some online activities, to members of some prizes, to mobilize members to actively participate in your website construction, so that your site will be sticky, popularity can be more and more prosperous.

7, the news hype. Now the network often appears on the door, that door, the parties can almost overnight let all the Internet people know her (him), but in the end almost all the doors are hype out. Visible news hype can quickly let some people become famous, of course, can make some sites become famous. But the news hype is not small, and may evolve into negative news, this should be done to prevent measures. Can be said that the news hype is the website to promote the "Sunflower treasure", very powerful, but also easy to use.

Second, offline promotion

8, free to hold offline marketing activities. When you get some potential quality customers through online promotion, you need to get to know them and listen to their ideas through offline activities, so that you can design or improve your company's products and make your products more market while maintaining customer relationships. If a company does not engage in offline marketing activities, it will always give people a very snobbish or lack of strength of the impression.

9, the launch of outdoor advertising, such as buildings. This can be in the audience, mobile TV and other places to put some ads, set up their own company's "big brand" image, the promotion of symbolic significance than the actual significance, if the company developed to a certain extent, the best to drop, can let you earlier accumulation of corporate image to get a qualitative leap. Although the rich companies are not necessarily good companies, but the company has no money is not a good company, how to let others know you have money? But pay attention, this matter can not be swollen face blunt fat, enough to avoid falling into financial crisis.

10. Training site. As a training website, you need to provide training services to customers, to provide customers with satisfactory training services is the most fundamental reason for your company to survive, but also the best way to promote your company's website, you must be in the training site to provide satisfactory service, and do not forget to promote your own corporate web site, Let them go to your website to get something valuable. If you do well, customers will be in front of their friends to praise your company, virtually they will promote your site for you. New Oriental, Beida jade Birds and other successful training company is through Word-of-mouth legend Red all over the country.

To sum up, whether you do online promotion or offline promotion, you have to remember that you are giving others to share a valuable thing or to provide quality services to others, rather than deceive some clicks, clicks if not translated into customers, are in vain.

Of course, if you have no confidence in your company's products, you will not change the company, then suggest that you change a company, because there is no future in such a company, your promotion effect will be greatly reduced, this will eventually affect your own career development, no new company would like to believe you said "my promotional measures are very good , just my last company products have problems, so the promotion effect is not good, it is not my fault, is their problem, and I can not decide, the new company will only think your promotion means not.

Well, it is very late, temporarily so many, are some directional things, hope for everyone a bit of use. Finally recommend a very comprehensive SEO manual "search engine Optimization Complete Knowledge manual" for rookie to have a good reference meaning: http://www.taoke.com/courseware/18601.htm

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Situxiaojun

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2010-6-21 23:50