10 ways to improve search engine rankings (i)

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People are constantly changing their search for information on the web. The speed at which Web content (text, images, and audio) is being created and uploaded is faster than search engines can index the data. Therefore, in high quality and index-less pages, it becomes increasingly difficult to "discover".

In addition, when the webmaster in the search engine input their own keywords, will query thousands of information, so the keyword in the search engine rankings become increasingly important. Suppose a page of a Web site appears on the first few pages of the search results, most people don't spend time paging the query, usually opening the page on the first page of the search results.

I will outline the 10 ways to improve search engine rankings in two articles, not only to help the site be indexed, but also to facilitate the site's successful self-image. All the methods described are of great value to you, and if you can combine these with your own experience, it will produce good results. Your site only focuses on and solves one or two points that may not have a noticeable effect on your site, but efforts to address four or more of five feet can help you improve your site's search engine rankings.

1, the active submission website URL to the search engine entrance

The business model of many search engines is similar to the mode of advertising, periodicals: bookbinding rich content to attract viewers, and then attract advertisers to invest. Search engines are apparently allowing webmasters to submit URLs, because doing so will enhance the value collection of search engine index pages, thereby attracting users to visit, to the search engine a more powerful user base, and then sales to advertisers.

For a small company, it is relatively easy to offer a few URLs for its web page, just click on the "Submit URL" link. At present, most search engines provide one such entrance for the webmaster to submit. However, submitting a single URL to multiple search engines can be time-consuming, so in the Darwinian Third-party Web site, users are allowed to enter a specific Web page and then click a button to submit the URL to multiple search engines at the same time. Some sites offer a variety of delivery services that are charged, while others are free, and they rely mainly on advertising for income, and interested friends can try to find out for themselves.

But it's worth noting that some suspicious sites claim to be committed to submitting your URLs to dozens of or even hundreds of search engines, at least 10 major search engines, and you should be concerned about the search engines that can bring you traffic, and the rest are very specific to specific industries that may not be relevant to your business.

2. Consider paying promotion

Cost-conscious companies may avoid paying promotional services unless there is a reasonable reason to do so. Paid promotion can not only provide consumers with more relevant results, but also help enterprises to ensure their existence in the search results algorithm. For example, the service allows Baidu to receive a specific paid keyword, when users enter keywords in Baidu, the search engine will adjust the site's ranking, so that it appears in the paid ranking position, generally in the first few lines on the front page.

Your site indexes and catalogs The spiders soon after, and there are any changes that are also uploaded to the network that can improve your competitive edge over other companies. The paid collection allows the company to index and catalog more quickly on its pages, and the updated pages can find a web crawler instead of waiting for days or weeks. Some of the changes in the paid collection service ensure that "crawling will notice such changes and then the specific pages in the search engine's database."

Make your site indexed and directories are changed by spiders uploaded to the site, you can improve your site's competitive advantage. The collection will be more quickly indexed site pages and directories, after the page can find the crawler immediately, without waiting for a few days or weeks in the page included.

3, Spider custom Content

Search engine index software programs, nicknamed "Spiders" to reflect how they crawl through the Web pages, record several aspects, including their text pages. Create a record in the index, the spider identifies the content on the page, calculates the value of the page through a complex algorithm, and finally determines the ranking. If a page contains 4 words "cancer", another page contains 12 words "cancer", plus meta tags and page titles, the search algorithm will rank higher on the second page.

Because the word number is the traditional indexing algorithm, the webmaster often tries to cheat the spider by adding the additional Word page, thus artificially raises the computation of the page rank. Some web owners already know that adding dozens of or hundreds of keywords to the bottom of the page with white fonts on a white background drill search engine holes. Surfers look at such a page, only to see the blank, and the spider is color-blind, and will record all the words of a part of the word. Although some search engines have tried to establish improved algorithms, they cannot be deceived in this algorithm. (Warning: But if it finds its despicable means, the search engine will punish the site)

Of course, the spider evaluation rankings are not only limited to page text, but also include HTML code, referenced image files and audio files. This means that your image file naming 900ys.jpg and stonebridge.jpg is better than naming image1.jpg and image2.jpg. Make sure to do an image alt text label that can help the theme effect in the overall matching page.

The title of a page is often confused with its name. To find out, the name of the page is the equivalent of the filename-that is. , English letters. htm--the page title is a word or word that appears in the browser's title bar. The title of the page should be carefully designed. AltaVista shows what search engine users see for the first time when they scan the list of query results, and Inktomi's Buchheim points out that this is not enough to rank in a search engine. "You have ... is charming enough to click. "In fact, the temptation click is based on 21 attractive titles and the accompanying wording description, which comes from the description meta tag, we will discuss 5th."

4, please remember: page title is very important

A Web page's title pass is usually confused with its name. To find out, the name of the page is equivalent to the filename-for example hyjkm.htm-and the word or word of the page title, displayed in the browser title bar, the page title should be carefully designed. In fact, luring clicks are based on an attractive wording title and accompanying description, and in the 5th, I'll talk about the meta description tag.

5. Remember your meta tags

There are several types of meta tags, but from a management standpoint only two are critical: Meta description tags and meta keyword tags.

The meta description tag is a well-designed phrase and short sentence that can appear on the page title of the search results list. Only attractive page titles can be determined by the user clicking on the link, and it is important to make the text interesting. Some webmasters create highly competitive pages, and consumer products companies hire consultants to write meta descriptions, hoping viewers will be tempted to visit the company's website.

The META keyword tag contains keywords and phrases that the webmaster puts on top of the Web page in the background code. In the late 1990s, spiders often used these tags, appearing on the top of each page HTML, indexed "clue" page content--perhaps similar to reading the album cover on the song name. But since so many webmasters distort the keywords of their site content, META keyword tags now play a small role in determining page value and ranking. At present, some search engines no longer pay attention to META keyword tags, only as a supplement to the title. Google does not focus on META keyword tags.

The remaining 5 points will be described in the 10 ways to improve search engine rankings (b).

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