10 ways to improve the conversion rate of shop promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now how to promote the network is the topic of enthusiasm, but few people understand that improving the "promotion of conversion rate" is more important than the network promotion, more difficult things. It is precisely because of the lack of this understanding of conversion rate, send spam, buy window ads, plug-in/virus promotion, crazy to buy online advertising, and so the wrong way to promote the network every day, these blind promotion results are often not received effect.

Online shop system experts ecshop based on the accumulated experience to improve the conversion rate of 10 ways to promote the shop, so that your promotion into a customer's actual purchase behavior:

1, user-centric website architecture and visual navigation design

User-centric is not a slogan, but through the user's perspective to examine how to first time the site to reflect the most important content, and through the characteristics of products or services to attract users to understand. A website that does not cling to conventional, often can give the user a bright feeling.

A website that does not cling to conventional, often can give the user a bright feeling. Try it? Many choose the style of customization of the web business to Ecshop art praise, personalized pages to make them.

2, provide a wealth of product/service introduction information

Some surveys show that in the various measures adopted by online retailers to improve customer conversion rate, it is helpful to improve the customer conversion rate of online stores by providing rich information. For The independent shop is also the case, the product characteristics of the more detailed, product display picture clearer, the user's interest is higher. With the development of video technology, it has become a fashion for your products to be displayed. Using the Ecshop shop system to run a lingerie store female shopkeepers are now using their own models to display the underwear products sold in the store, the response is good, if a few more video display, sales will soar.

3, secure network platform and service qualification show

The investigation shows that the information of the store record information, the management qualification display, the complete contact way, the authoritative network security attestation mark and so on, can enhance the user's approbation degree. Only users feel safe under the premise, will further generate Business contacts, online purchase behavior.

4, the design of reasonable promotional and advertising information

Ecshop has a wealth of advertising, promotional and other functions, can be set up at any time advertising and promotional information, so that customers faster and more accurate access to preferential information, can effectively improve the user conversion rate.

5, as simple as possible conversion process

The user's transformation process mainly manifests in the browsing process, the purchase process, the registration process, the interactive process and so on. We must not test the patience of the user, but should try to make the user happy to do every step of the operation, and quickly get the results he wants. For different customers have different preferences and mentality, Ecshop shop system launched three shopping mode: Registered users shopping, fast registration users shopping, do not register shopping, this can facilitate the needs of various users, improve the user conversion rate.

6, effective use of online customer service tools

The Online Customer service tool is a two-way communication tool. Users can actively communicate with the site customer service, site customer service can also be concerned about the user's access behavior, and actively issue invitations to talk to help users solve problems. Ecshop software can be added to the template QQ, online customer service and other communication tools.

7, Accurate search engine keyword ads

Search Engine bidding advertisement is an effective network marketing way to improve the conversion rate of users. In the analysis of user retrieval behavior and based on the selection of the most effective keyword combination, optimizing the relevance of landing page content, can effectively improve the conversion rate. The effect of search engine bidding is composed of many factors, such as daily consumption budget, Word quantity and report analysis, etc., which directly affect the effect of search engine bidding products. As the search engine keyword advertising has a certain degree of professionalism, through the choice of the strength of the service provider for advertising maintenance, can further enhance the effectiveness of network promotion.

8, convincing customer testimonials

Customer testimonials are effective marketing techniques, but many sites do not take full advantage of customer testimonials in online marketing. At the same time, the product/service display, display the product/service customer's service evaluation, the use experience, can enhance the product/service persuasive, increases the user to purchase the interest and the confidence. In this regard, Alibaba has done more in place. In the marketing of its good faith products, Alibaba has used a large number of customer witness skills, both positive experience, but also have the opposite side of the use of the user's deceived experience show. The great contrast between the two makes the user from the psychological rapid acceptance of the good faith products.

9, guide the old customers to buy introduction

The use of Network Marketing to guide the old customers to buy the introduction than the traditional marketing methods also have advantages. Usually, for the sold customers, we can through the integration, discounts, gifts and other forms to promote the old customers again consumption, at the same time, for the old customers to introduce new customers, in addition to new customers can get more favorable prices, the old customers will get points or gifts and other forms of return.

10, pay attention to the application of email marketing (potential customer tracking care)

e-mail marketing does not mean sending spam ads. e-Mail Marketing In addition to the development of new customers have their role, a greater role in the follow-up to the potential customer care above. Through our own platform of electronic magazine subscription users, registered members of the mailbox, award-winning event participants mailbox and partners to provide the relevant e-mail and other forms of access to potential customers mailing list, the use of electronic periodicals, promotional activities introduced, site essence recommended, free resources, such as a variety of e-mail forms, To attract potential customers to continue to focus on our network platform and products (services), and ultimately realize the transformation of potential customers. Ecshop software built in the mail management system can be set in advance of your email content, automatically to your customers to send mail, including registration of successful mail, find password mail, orders after the mail, the arrival of automatic notification mail. And also can be set when there are new orders to notify the Administrator of the mail, never leave a slip through the way.

    Almost all internet marketers should be aware of the importance of network promotion conversion rates. Improve the network promotion conversion rate and there is no secret, the need is to stand on the user's point of view, to improve their own network marketing ideas, optimize the network platform and process, pay attention to user experience, good at guiding users to participate in interaction, and actively maintain the relationship with potential customers, the pursuit of sustainable development of Fortunately, all these online shop system expert Ecshop can do for you.