10 years of gold in Chinese E-commerce

Alibaba vice President Liang Chunxiao interviewed Alibaba International Department President Wu Minzhi

Original title: China's E-commerce 10 years of gold

International Online report (reporter Wang): Since ancient times, the Chinese people have been accustomed to "hand-delivered money" face-to-face trading method, but now, more and more Chinese people are through the Internet to complete the transaction. This has benefited from the rapid development of e-commerce in China in the past 10 years. Data show that by the end of 2010, China's E-commerce market turnover has more than 4.5 trillion yuan (about 706.5 billion U.S. dollars), with 80 million and online shoppers 161 million. E-commerce, once in the eyes of people so far away, is now profoundly affecting the production of people, lifestyles.

1999, when many people still do not know why the Internet and E-commerce, Zhejiang Tri-Lok Plastic Industry Co., Ltd. 's boss Yu Mulin became China's first E-commerce website Alibaba net business. Yu Mulin, a college computer professional, has come into contact with the internet earlier than ordinary people. "The first (online) order is in Guangxi, and one is in the United States, the two orders come at the same time, and one is Beijing." These three orders were first produced by a pharmaceutical factory in Guangxi, which found our information online. We talked about the deal, the amount is 32600 yuan, but the profit is less. ”

Since then, e-commerce has become the main business channel in the development of the three-lok plastic industry. More than 10 years, three music with the help of E-commerce, from a year-long loss of family workshop, developed into Microsoft, Procter and Gamble, Toyo Flower, Shiseido and many other world-renowned companies suppliers, annual turnover of more than 50 million yuan (about 7.8 million U.S. dollars).

China's e-commerce appeared in the late 90 's last century. From then until the beginning of 21st century, E-commerce experienced a leap-forward development, but because the industrial scale and profit model are not clear enough, 2003 years or so, the first group dedicated to E-commerce Enterprises have closed down, e-commerce industry has experienced an unprecedented winter. Liang Chunxiao, vice president of e-Commerce Professional Committee of China Information Economics Association, said that the cold winter let e-commerce operators have a profound reflection: "This winter has prompted the entire e-commerce industry to start rethinking, not only to focus on the capital market, but to stare at China's own market demand, Study customer needs, including business needs and consumer needs. From 2002, 03, the entire industry has entered a more pragmatic, relatively healthy stage of development. So 2003 years one until now, I think these 8-9 years of time, development overall is healthy. ”

Over the past decade, China's E-commerce has experienced unprecedented development, but it is really social concern is in 2008 years. That year, the financial crisis sweeping the world so many industries fell into the bottom of the valley, but China's e-commerce has bucked the trend, sales exceeded 100 billion yuan (about 16 billion U.S. dollars). Liang Chunxiao to network retailing as an example, said: "2008 is a key node, creating a network of retail" three One ": That year, China's network of retail consumers more than 100 million people, network retail turnover of more than 100 billion, network retail sales of total consumer goods retail sales ratio of more than 1%. In fact, the whole society's high attention to E-commerce began with the arrival of three. ”

2009 years later, the network retailing has realized the leap-forward development. 2009, the total sales of more than 200 billion yuan (about 31.4 billion U.S. dollars), 2011 close to 800 billion yuan (about 125.6 billion U.S. dollars). So far this year, sales have exceeded trillion yuan (about $157 billion trillion). According to China's Ministry of Commerce's recently released "China e-commerce Development Report", 2011 China's e-commerce transactions amounted to 5.88 trillion yuan (about 923.1 billion U.S. dollars), equivalent to 12.5% of the gross domestic product of the year.

The rapid development of e-commerce can not be separated from Alibaba as the representative of the Electric Business service enterprises. Founded in 1999, Alibaba International Group is currently the world's largest international trade information publishing and procurement platform. According to Wu Minzhi, president of Alibaba International Business Department, Alibaba has hundreds of millions of information exchanges every day, spanning the barriers of time, space and language, for buyers and suppliers around the world to build a All-weather fair. "The original export business to take part in the Canton Fair and overseas exhibitions, in many international buyers can appear on the occasion of your products to show out, so as to get overseas orders." (now) with the help of Internet technology, the product 365 days a year, 24 hours a day in the online screening, we have a well-known, many overseas buyers will come to this platform, the equivalent of online trade fairs. Our suppliers will be able to showcase their products in a trading market with overseas traffic. ”

The vigorous development of electronic commerce has brought a rare opportunity for enterprises, especially SMEs. Wu Minzhi said that Alibaba international registered users in a few years an explosive growth, the service target from China to all over the world: "We registered users in the first few years is more than 2 million, to the end of last year has been to 27.3 million, the number of growth is very fast." This is the number of users covering more than 240 countries and regions worldwide. In the past we were Chinese suppliers to sell products online, and now we are in Korea, Turkey, India ... Suppliers around the world put their products on the platform for Cross-border trade. Today we are not only serving Chinese suppliers, but theoretically we are also serving suppliers worldwide. ”

Nowadays, e-commerce has developed from a simple mode of operation to an industry, and the healthy and orderly development of this industry can not be separated from the Government's support and attention. In March 2010, Wen Jiabao, China's premier, made a clear proposal to actively develop e-commerce. The development of E-commerce has become the consensus of the Chinese government and the business community, and more and more SMEs, even traditional enterprises will develop e-commerce as a strategic direction. Believe that E-commerce will further change the Chinese production and lifestyle.