10 years of operation of the Rice network has recently closed the news

Abstract: 10 years of operation of the Rice network has recently closed the news, sparking concern in the industry. The incident also shows that the internet is not a moment of competition, the loss of market-sensitive and innovative enterprises will be abandoned by the market. Meanwhile, the rice net

10 years of operation of the Rice network has recently closed the news, sparking concern in the industry. The incident also shows that the internet is not a moment of competition, the loss of market-sensitive and innovative enterprises will be abandoned by the market. At the same time, the exit of the Rice network also let the industry to buy market development brought more attention.

As the first to set foot in the catering reservation service website, rice Network has been with the public comment on the network as the two leading leaders in the field. Many consumers will go to the restaurant to spend the first meal through the network booking phone order, the checkout when the member restaurant to give customers discounts, rice network rely on membership or profit sharing. However, recently, the site has made many consumers familiar with the web, but outgoing reservations phone can not get through the official website has been unable to access the news.

Rice network from the internet market in the dim exit, both unexpected, but also expected. Although the rise and fall of enterprises and capital, entrepreneurial team, and many other factors are closely related, but in terms of Internet enterprises, the most important point is that, if not keep pace with the innovation of the Internet, can not adapt to the Internet technology and application of the rapid advance, it is more vulnerable to market obsolescence. Rice network failed to grasp the rise of group buying, mobile Internet arrival and other major nodes of the opportunity, perhaps the core reason for its failure.

From 2010 onwards, the domestic group buying market began to rise rapidly, once presented "hundred Regiment War" fierce competition. But the information shows that in the face of group buying this new business model of the huge challenges, the rice network coping with the slow. As a result of the rapid development of group buying sites, users have increased the number of optional objects and more favorable discounts, rice network before ordering a single mode of discount has been lost competitiveness. And the other one peer review network, not only in the rise of group buying to launch a timely purchase service, but also in the mobile Internet in the field of early layout. August 2012, the public comment network announced another 60 million U.S. dollars, the use of emphasis on including further enhanced group buying business, the month of the public comments on the network launched a group buying business independent clients. It is the difference between a slow, a progressive retreat that leads to a very different outcome.

However, it is noteworthy that the model of the purchase of the rice network has been overturned, and now faces a new challenge from Bat (Baidu, Alibaba, Tencent) giants. For many group buying site, whether to find a new way of development, will also be the survival of the test.

Domestic Network group buying industry has entered the fifth year of development, the relevant data show that by the end of 2013, a total of 6,246 home purchase sites, is still operating in the 870, group purchase site failure rate of up to 86%. After the brutal growth and market obsolescence, the group buying industry has entered a relatively stable stage of development.

But with the rapid development of mobile Internet, the network giants, represented by bat, have entered the group buying industry. Baidu to buy glutinous rice nets, Tencent shares in the public comment network, Alibaba investment in the United States Group Network, make group buying industry face new shuffle and major changes. In fact, this round of industry competition, so that the core of group buying will no longer be a discount, not even a capital struggle, but a dispute over the import, mobile payment. With the micro-letter, Alipay occupy more and more users of the mobile phone, bat can quickly enter the group buy enterprise previously obtained market. For example, Taobao last December announced the formal launch of mobile catering services Platform Amoy Point, the catering services into commodities, so that the buyer and seller direct trading, more and more catering enterprises have begun to accept this new model.

It can be imagined that if users are generally accustomed to using micro-letter, Amoy Point ordering meals and pay treasure and other tools to checkout, the group buying market will be who the home seems self-evident. Now the question is, are the group buying sites ready to face bat with huge sums of money and an important entrance?