100 false Hotel reviews not as good as a true comment

As China's largest hotel distributor, Ctrip also has a proud record-Ctrip is China's largest hotel review site, with real hotel reviews more than 1 million. Near the end of the year, with threading, a hotel reviews report will soon be released.

As we all know, the salient feature of online tourism is the realization of effective information interaction, change the past http://www.aliyun.com/zixun/aggregation/17907.html "> Tourism information lack of dilemma-hotel reviews is a typical example."

In the past, tourists can only book hotels by experience and hotel brands. Hotel reviews appear, tourists can easily understand the hotel's service quality, location, room size and other information, to avoid because the information is not transparent and suffer. In China, Ctrip is the first to launch hotel reviews, this revolutionary innovation has also attracted a lot of web site imitation follow-up.

Recently, hotel reviews have become a hot spot in the online tourism industry. In order to attract more tourists to stay after hotel reviews, Ctrip launched the "hotel visits group" activities to provide Sanya, Lijiang, Shanghai and other famous tourist destinations luxury hotel rooms, inviting members to stay and comments. The registration of this activity has been very hot, the most exaggerated is that a high-end Shanghai hotel attracted 5,000 guests to try to live. We see that a number of tourism sites have launched similar activities, including the foreign tourism community TripAdvisor into China also vigorously promote hotel reviews.

Need to be reminded that hotel reviews although many, but also to beware of cohabitation. The strength of the comments from the real! 100 false comments, also far less than a true comment, the truth is very simple. Ctrip Hotel Reviews from the outset only to stay in the hotel members open, and can only comment on their reservations to stay in the hotel, but also to ensure the authenticity of the comments.

Including some well-known websites, the hotel reviews did not set any threshold, in order to attract tourists to participate in the comments, but also launched a variety of activities, this is likely to outweigh the gains. There is no building on the basis of real occupancy experience, even if there are tens of millions of reviews, is also worthless, and even misleading tourists. Imagine a guest who has never lived in a five-star hotel and wrote more reviews about Shangri-La hotels.