100 million-yuan marketing anatomy of Wanglaoji

Recently did not have time to update the blog, the original feeling Wang Old Kat event Discussion time window has passed, do not intend to write Wanglaoji, but found behind the blog to use to Wanglaoji, here to make up

And Wang Shi donation incident completely opposite, the King Old Kat use donation event, successfully carried out an integrated marketing.

Wanglaoji's marketing, should be regarded as an integrated marketing

1. Event Marketing
&http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP; May 18 Night, in the CCTV2 donation party, the production of canned Wanglaoji company to the earthquake-stricken area donated 100 million yuan, immediately become the most donations of enterprises, at the same time, but also blockbuster, notoriously
2. Forum Marketing
After announcing a donation of 100 million yuan 10 minutes, the ban on Wanglaoji's posts is almost flooded with major websites and forums, and clicks have soared in a short time.
3. Blog Marketing
Wanglaoji 100 million yuan marketing events, quickly become a blog analysis, contrast (Devanko) materials, and frequently exposed, frequent discussions, including my
4. Word-of-mouth Marketing
Wanglaoji Network Marketing, not limited to the forum, many people in the MSN signature file began to call to drink canned Wanglaoji, at the same time there are many articles through QQ, QQ Group, mail to spread
5. Network Marketing
In fact, Wanglaoji very early began to pay attention to network marketing, at the beginning of this year, on the horizon to open up "the world Can" column, the Wanglaoji of the icon are red cans.

Although Wanglaoji intentionally hype, although Wang old auspicious post obviously for the network pushing hands, but Wanglaoji 100 million yuan marketing, worthy of a classic marketing case, also embodies the Gado team flexibility and wisdom

If the network marketing is the most potential marketing enterprise marketing, Word-of-mouth Marketing will be the ultimate goal of marketing, and forum marketing and blog marketing will be Word-of-mouth marketing channels of communication. And in the real word of mouth can be met but not the occasion, Forum marketing and blog Marketing will act as a booster role, how to product, marketing, Word-of-mouth Organic integration together, is wisdom, but also art, this is also Wopush is trying to do.

Starting: Wopush Word-of-mouth Marketing

Original address: Wanglaoji 100 million yuan marketing anatomy